Report overview
IT market in Poland 2007 is a comprehensive source of information that details the most current conditions in the three vertical market segments – the hardware market, the software market and the IT services market.
The report features the results of a survey conducted by PMR in order to obtain first hand, current data from management professionals at work in the industry. Forecasts are also included, prepared using historical and macroeconomic data as well as observed trends and information obtained from key market participants.
IT market in Poland 2007 provides complete coverage of the market presented in five sections:
Section One, a global analysis of the Polish IT sector evaluates the market as a whole, setting forth the current conditions, with emphasis on prevailing trends. The Polish IT market is compared to that of other European countries, and the legal and institutional environments are explored. Investment information is provided, along with market structure details, M&A activity of companies, information on investment by sector and on the largest participants and capital groups active in the market. Development forecasts for 2007-2010 are provided.
Section Two presents the results of a survey conducted by PMR especially for this report. Telephone interviews were conducted with managerial staff members of the 200 top IT firms in Poland. Participants were included due to their expertise on market conditions gained as a result of their professional experience, and the information obtained demonstrates valuable insight as to the current conditions, trends and plans for the future developmental direction of the Polish IT market as a whole.
Section Three covers the IT hardware market, providing data and analytic description of the current situation, including size and growth statistics, plus forecasts for this segment from 2007-2010. Individual segments are addressed, arranged by product category, including the computer market, monitor market, printing equipment, PDA/PDN, hard disk, main board and processor markets. As a bonus, information about the largest distributors of these products in Poland is provided.
Section Four explores the current conditions and prevailing trends in the Polish software market, including the size and growth rate of the market as a whole, as well as that of its individual segments – ERP software, CRM products, databases, and software used for office applications and business intelligence functions. Forecasts for the software market from 2007-2010 are also provided in this section.
Section Five focuses on the expanding market for IT services, as Polish businesses increasingly rely on electronic information transfer, e-commerce and internet advertising. Market size, growth statistics and trends for the market as a whole are given, along with reports on the individual segments of the IT services market, such as technical support, integration, outsourcing, consulting, installation and training services. Forecasts for 2007-2010 for the IT services sector are also provided.

Key sections
Global analysis and statistics as well as the newest business intelligence regarding the size, growth and structure of the Polish IT market as a whole:
- current market conditions as well as development forecasts to 2010
- important information on legal and institutional issues affecting IT in Poland
- details on IT investment by sector and active capital groups
- inside information on the market's 30 biggest players.

PMR conducted a survey of management professionals, whose work at Poland's top 200 IT companies uniquely qualifies them to provide insight, analysis and a solid base for a clear assessment of current market conditions as well as accurate forecasts. The survey was based on:
- telephone interviews of 126 top Polish IT professionals, including marketing specialists and sales or marketing managers
- input from professionals who work for companies that represent 90% of IT revenue generated in the Polish market
- the survey was conducted especially for this report and questions formulated accordingly.

Following the assessment of the Polish IT market as a whole, the report proceeds to cover the vertical segment markets, beginning with the IT hardware market. Size and growth statistics for this particular segment are given, along with information on:
- the market for computers and monitors
- the market for printing equipment, PDAs/PDNs, processors, main boards and hard disks
- hardware market forecasts for 2007-2010
- new intelligence on the largest IT hardware distributors in Poland.

The Polish IT software market provides products integral to business operations as companies proceed to automate office functions. In addition to data on the size and growth rate of this market, this report presents detailed information about the following:
- the ERP and CRM software markets
- the business intelligence software market
- the database and office applications software market
- market development forecasts for 2007-2010.

Participants in the Polish IT services market work to meet the needs of IT users in a variety of businesses and personal areas, servicing hardware, software, and training users to operate and obtain the most value from these products. This report presents data on the size; growth and trends at work in the market sector as a whole, plus new information on individual segments:
- integration and implementation services
- technical support and consulting services
- product installation and user training services
- IT services market forecasts for 2007-2010.

This report is targeted to address the interests of:
- senior management personnel of companies active in the Polish IT market or considering the launch of new operations in the region
- consulting, research and analytical firms with interest in the market
- major telecommunications companies offering products and services
- investment oriented entities such as brokerage firms, banks and funds Governmental organizations, institutions and embassies.

Methodology of the report 9
Executive summary 13
Overview of the Polish IT market 23
Market size 23
Current situation and key trends 24
Current situation on the IT market 24
Key trends on the Polish IT market 28
Polish IT market vs. selected European IT markets 30
Forecast for the IT market in Poland 2007-2010 32
Legal and institutional environment of the IT market 36
Government plans and legal acts impacting on the IT market 37
Amendments to legal acts 39
Competitive landscape and key players on the IT market in Poland 40
Mergers and acquisitions 41
IPOs 42
Key players 44
Major capital groups on the IT market in Poland 56
Findings of the survey of 200 largest IT firms in Poland 61
Current situation on the Polish IT market and its growth prospects over the next two years 61
The outlook for the Polish IT market 64
Biggest spenders on IT in Poland 68
Main drivers and barriers to growth in the Polish IT market 69
New foreign competitors and M&A activity 71
Export activity of major Polish IT firms 73
Profile and market position of Poland’s largest IT firms 77
IT hardware market 83
Size and growth rate of the IT hardware market in Poland 83
Current situation and trends on the IT hardware market 84
Current situation in individual hardware segments 85
Computers 85
Monitor market 97
Projector market 102
Printing equipment market 105
Market for multifunction printing devices 109
PDA market 113
Hard disk drives, motherboards and processors 114
Growth forecast for the IT hardware market in Poland 2007-2010 116
Appendix: Largest IT distributors in Poland 118
IT services market 121
Size and growth rate of the IT services market in Poland 121
Current situation in individual IT services segments 124
Integration services 125
Outsourcing services 127
Implementation services 128
Support services 129
IT consulting services 130
Network design and creation 131
Training services 132
Hardware installation services 133
Growth forecast for the IT services market in Poland 2007-2010 134

Appendix: IT outsourcing 136
IT market in Poland 2007 – Development forecasts 2007-2010 Software market 141
Size and growth rate of the software market in Poland 141
ERP software market 145
Database market 147
Business Intelligence software market 148
CRM software market 150
Growth forecast for the software market in Poland 2007-2010 152
Appendix: The market for games and education software 153
List of graphs 155
List of tables 161