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Introduction

This databook from the Technology Trends service helps vendors to understand the current and forthcoming investment in business intelligence solutions in media. The data has been drawn from interviews with 40 IT managers conducted in H2 2006.

Scope

Datamonitor has interviewed 400 IT decision makers about their investment in 8 core enterprise technologies. Interviews have been conducted with IT decision makers to gain an understanding of their attitudes to, and adoption of, various technologies. The interviews have been spread evenly across 8 geographical markets and span 10 vertical markets and 5 enterprise size bands.

Highlights

Over the course of 2006, Datamonitor is publishing over 500 databooks with Technology Trends data cut by technology, vertical market, geography and size band.

Reasons to Purchase

Gain insight into key technology investment patterns and trends in target markets. Understand evolving customer IT budgets, attitudes to technology adoption, technology decision-making processes, and perception of technology vendors. Enable your sales, marketing and product teams to address your IT audience.

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
BUSINESS INTELLIGENCE IN MEDIA 5
Extent to which media organizations currently have or use business intelligence solutions 5
Media organizations that are considering investment in business intelligence solutions in the next 6 months 7
Media organizations that are considering investment in business intelligence solutions in 6 months to 2 years time 9
Media organizations’ preferred approach to buying business intelligence solutions 11
Size of investment in single biggest IT project in budget year 2006 13
Area of investment for single biggest IT project in budget year 2006 15
Technologies that media organizations are currently outsourcing 17
Technologies that media organizations are considering outsourcing in the next 6 months 19
Technologies that media organizations are considering outsourcing in 6 months to 2 years’ time 21
APPENDIX 23
Breakdown of the Technology Trends sample by geography 23
Breakdown of the Technology Trends sample by company size 25
Breakdown of the Technology Trends sample by company revenue 27
Further reading 29
Ask the analyst 29

LIST OF FIGURES

Figure 1: Extent to which media organizations currently have or use business intelligence solutions 5
Figure 2: Media organizations that are considering investment in business intelligence solutions in the next 6 months 7
Figure 3: Media organizations that are considering investment in business intelligence solutions in 6 months to 2 years time 9
Figure 4: Media organizations’ preferred approach to buying business intelligence solutions 11
Figure 5: Size of investment in single biggest IT project in budget year 2006 13
Figure 6: Area of investment for single biggest IT project in budget year 2006 15
Figure 7: Technologies that media organizations are currently outsourcing 17
Figure 8: Technologies that media organizations are considering outsourcing in the next 6 months 19
Figure 9: Technologies that media organizations are considering outsourcing in 6 months to 2 years’ time 21
Figure 10: Breakdown of the Technology Trends sample by geography 23
Figure 11: Breakdown of the Technology Trends sample by company size 25
Figure 12: Breakdown of the Technology Trends sample by company revenue 27

LIST OF TABLES

Table 1: Extent to which media organizations currently have or use business intelligence solutions 6
Table 2: Media organizations that are considering investment in business intelligence solutions in the next 6 months 8
Table 3: Media organizations that are considering investment in business intelligence solutions in 6 months to 2 years time 10
Table 4: Media organizations’ preferred approach to buying business intelligence solutions 12
Table 5: Size of investment in single biggest IT project in budget year 2006 14
Table 6: Area of investment for single biggest IT project in budget year 2006 16
Table 7: Technologies that media organizations are currently outsourcing 18
Table 8: Technologies that media organizations are considering outsourcing in the next 6 months 20
Table 9: Technologies that media organizations are considering outsourcing in 6 months to 2 years’ time 22
Table 10: Breakdown of the Technology Trends sample by geography 24
Table 11: Breakdown of the Technology Trends sample by company size 26
Table 12: Breakdown of the Technology Trends sample by company revenue 28