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Introduction

This databook is a detailed information resource covering all the key data points on Dog Care in Western Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 17 countries covered within the Western Europe region.

Scope

Contains information on 3 categories: Dog food, Dog chews & treats and Dog toys. Provides market value, volume data by market, segment and sub segment.

Highlights

The Western Europe Dog Care market covering 17 countries, increased between 2001-2006, growing at an average annual rate of 4.1% The leading company in the market in 2006 was Mars, Inc. The second-largest player was Nestle S.A. with Nutrivia is third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Dog Care markets. Understand consumers' consumption and expenditure patterns for the 17 countries covered. Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Market Definition 3
Chapter 2 Western Europe DOG CARE - MARKET OVERVIEW 10
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 14
Volume Analysis, 2001-2006 16
Volume Analysis, 2006-2011 16
Company Share Analysis 18
Chapter 3 CATEGORY ANALYSIS - DOG FOOD 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 21
Volume Analysis, 2001-2006 23
Volume Analysis, 2006-2011 23
Company Share Analysis 25
Chapter 4 CATEGORY ANALYSIS - DOG TOYS 28
Value Analysis, 2001-2006 28
Value Analysis, 2006-2011 28
Volume Analysis, 2001-2006 30
Volume Analysis, 2006-2011 30
Company Share Analysis 32
Chapter 5 CATEGORY ANALYSIS - DOG CHEWS & TREATS 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 35
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011 37
Company Share Analysis 39
Chapter 6 RESEARCH METHODOLOGY 42
Methodology overview 42
Secondary research 43
Market modelling 44
Primary research 45
Data finalisation 45
Ongoing research 46
Chapter 7 APPENDIX 47
Future readings 47
How to contact experts in your industry 47


LIST OF FIGURES
Figure 1: Western Europe Dog Care value & value forecast, 2001-2011 (US$ m, nominal prices) 15
Figure 2: Western Europe Dog Care category growth comparison, by value, 2001-2011 15
Figure 3: Western Europe Dog Care volume & volume forecast, 2001-2011 (Kg/Units m) 17
Figure 4: Western Europe Dog Care category growth comparison, by volume, 2001-2011 17
Figure 5: Western Europe Dog Care company share (Top 5 companies), by value, 2005-2006 (%) 20
Figure 6: Western Europe Dog Food value & value forecast, 2001-2011 (US$ m, nominal prices) 22
Figure 7: Western Europe Dog Food category growth comparison, by value, 2001-2011 22
Figure 8: Western Europe Dog Food volume & volume forecast, 2001-2011 (Kg m) 24
Figure 9: Western Europe Dog Food category growth comparison, by volume, 2001-2011 24
Figure 10: Western Europe Dog Food company share (Top 5 companies), by value, 2005-2006 (%) 27
Figure 11: Western Europe Dog Toys value & value forecast, 2001-2011 (US$ m, nominal prices) 29
Figure 12: Western Europe Dog Toys volume & volume forecast, 2001-2011 (Units m) 31
Figure 13: Western Europe Dog Toys company share (Top 5 companies), by value, 2005-2006 (%) 34
Figure 14: Western Europe Dog Chews & Treats value & value forecast, 2001-2011 (US$ m, nominal prices) 36
Figure 15: Western Europe Dog Chews & Treats category growth comparison, by value, 2001-2011 36
Figure 16: Western Europe Dog Chews & Treats volume & volume forecast, 2001-2011 (Kg m) 38
Figure 17: Western Europe Dog Chews & Treats category growth comparison, by volume, 2001-2011 38
Figure 18: Western Europe Dog Chews & Treats company share (Top 5 companies), by value, 2005-2006 (%) 41
Figure 19: Annual data review process 43


LIST OF TABLES
Table 1: Dog Care category definitions 4
Table 2: Western Europe Dog Care value (country wise), 2001-2006 (US$ m, nominal prices) 10
Table 3: Western Europe Dog Care value (country wise)forecast, 2006-2011 (US$ m, nominal prices) 11
Table 4: Western Europe Dog Care volume(country wise), 2001-2006 (Kg/Units m) 12
Table 5: Western Europe Dog Care volume (country wise)forecast, 2006-2011 (Kg/Units m) 13
Table 6: Western Europe Dog Care value, 2001-2006 (US$ m, nominal prices) 14
Table 7: Western Europe Dog Care value forecast, 2006-2011 (US$ m, nominal prices) 14
Table 8: Western Europe Dog Care volume, 2001-2006 (Kg/Units m) 16
Table 9: Western Europe Dog Care volume forecast, 2006-2011 (Kg/Units m) 16
Table 10: Western Europe Dog Care company share by value, 2005-2006 (%) 18
Table 11: Western Europe Dog Care value, by company, 2005-2006 (US$ m, nominal prices) 19
Table 12: Western Europe Dog Food value, 2001-2006 (US$ m, nominal prices) 21
Table 13: Western Europe Dog Food value forecast, 2006-2011 (US$ m, nominal prices) 21
Table 14: Western Europe Dog Food volume, 2001-2006 (Kg m) 23
Table 15: Western Europe Dog Food volume forecast, 2006-2011 (Kg m) 23
Table 16: Western Europe Dog Food company share by value, 2005-2006 (%) 25
Table 17: Western Europe Dog Food value, by company, 2005-2006 (US$ m, nominal prices) 26
Table 18: Western Europe Dog Toys value, 2001-2006 (US$ m, nominal prices) 28
Table 19: Western Europe Dog Toys value forecast, 2006-2011 (US$ m, nominal prices) 28
Table 20: Western Europe Dog Toys volume, 2001-2006 (Units m) 30
Table 21: Western Europe Dog Toys volume forecast, 2006-2011 (Units m) 30
Table 22: Western Europe Dog Toys company share by value, 2005-2006 (%) 32
Table 23: Western Europe Dog Toys value, by company, 2005-2006 (US$ m, nominal prices) 33
Table 24: Western Europe Dog Chews & Treats value, 2001-2006 (US$ m, nominal prices) 35
Table 25: Western Europe Dog Chews & Treats value forecast, 2006-2011 (US$ m, nominal prices) 35
Table 26: Western Europe Dog Chews & Treats volume, 2001-2006 (Kg m) 37
Table 27: Western Europe Dog Chews & Treats volume forecast, 2006-2011 (Kg m) 37
Table 28: Western Europe Dog Chews & Treats company share by value, 2005-2006 (%) 39
Table 29: Western Europe Dog Chews & Treats value, by company, 2005-2006 (US$ m, nominal prices) 40