DESCRIPTION

The total West European Petfoods Market was worth Euros 9.4 billion in 2006, and the Top-10 West European companies supplied 88.0% of this market. This total market is forecast to grow at an average annual real 1.47% during the 2006 - 2011 period.      

This report covers ALL 16 West European countries (see list below), providing complete in-depth coverage - no gaps or omissions! - based on FFT's international food and drink markets database, now in its 17th year. An additional 6 Central European and 3 North American countries are also available (see ''Matching Reports'' below).      

In particular, this report identifies 137 holding, independent and subsidiary companies in terms of market share by product, country, region and overall, providing an unparalleled strategic vision of the key players in the market.      

The underlying food & drink markets database is continously updated, for example in regard to ongoing merger and acquisition activity, thus providing fully up-to-date analysis at all times with an online subscription.      

The report includes (see detailed Table of Contents for more):
• A detailed 50-page Executive Summary in the form of commented graphs and data tables, including complete summary data tables (see sample Synopsis).      
• Altogether, 64 country and product markets are covered by this report (see detail below).      
• Foodservice and Retail Market data are given by volume and value, and by product and country, hence providing complete coverage of human consumption.      
• Up to the Top-10 holding companies by market share by product, country and region.      
• Up to Top-100 holding companies listing by overall market share in the present markets.      
• Own label, branded, unbranded and artisanal (own produced for own sale) market shares.      

A unique strategic vision of the 16-country West European market is presented, in particular identifying the numerous companies present together with their market shares and major brands by country and product. Standard data tables (see samples) for each product provide a 16-country panorama of company strength (market shares by country and for the region) and presence (number of country and product markets in which present).                  

Altogether, 137 holding, independent and subsidiary companies are identified (see full alphabetic listing), together with 366 company market shares and major brands by country and product. (These can vary slightly due to continuous updating).        

This report provides a complete quantitative, hard data demand and supply analysis of final human consumption in the country and product markets listed below (see also Table of Contents). All product markets are carefully defined so as to be comparable across all countries.      

WHY YOU SHOULD BUY THIS REPORT

Taken together with an online subscription to the underlying, continuously updated food & drink markets database, this report provides a fully up-to-date corporate ``map`` of the major players and market trends, providing valuable support to strategic marketing decisions, in particular regarding:      
• Strategic Planning
• Marketing & Sales
• Mergers and Acquisitions
• Market Opportunities & Risks
• Company Strengths & Weaknesses

COVERAGE
4 Individual Product Markets:
All Petfoods, Canned cat food, Canned dog food, Dry/semi-moist cat food, Dry/semi-moist dog food      
16 Country Markets:
Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Greece, Ireland/Eire, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom.                  
64 Product and Country Markets
Being 4 Single Product Markets (Market Groups not counted) times 16 countries above.      
137 Companies:
Altogether 137 holding, independent and subsidiary companies (see company listing, can very slightly with continuous updating).      
366 Company Market Shares:
Altogether 366 company market shares by product and country (can very slightly with continuous updating).      
Mergers and Acquisitions:
Data tables continously updated with online subscription. M&A listings e-mailed regularly and provided free online. Product markets affected are specified.      
Own Label
Own Label, Branded, Unbranded and Artisanal (own made for own sale, e.g. independent bakers) market shares by product and country.      
Major Brands
Major brands listed by country, product, holding or independent companies and subsidiaries.      

AND FOR EACH AND EVERY PRODUCT COVERED
(see samples)
Retail Demand (foodservice demand considered negligible):
Total and per capita, volume and value, for 2001, 2005 and 2006. Country rankings by market size, by growth, and by per capita consumption and expenditure provided.      
Demand Trends:
Growth by volume and value (real % growth and by actual volumes and values), 2001-2006
Forecast Growth:
Forecast Real % Growth by Product and Region 2006 - 2011      
Company Market Shares:
Market shares by product, country and region in 2007 (continuously updated online), are presented by product market, identifying the market leaders by country and regionally.      
Company Profiles:
All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the present market is calculated. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided.      
Supporting Annexes:
Several supporting annexes such as exhange rates, population and pet data, company abbreviations (occasionally used in tables for space reasons), etc. are available free online.      

DELIVERABLES
Edition, No. of Pages:
Current Edition: Continuously updated to preceding month. Estimated 143 pages.
Presentation:
The report is produced at time of order from the continously updated database, and consists essentially of hard data provided in the form of detailed graphs, charts and data tables.      
Electronic Support PDF:
The standard pdf report delivered by e-mail can be printed and then photocopied recto-verso, and is designed to then drop into a 4-ring folder as a complete report, including cover, table of contents, etc.      
Electronic Support Excel (xls):
Included for all data tables with online support (except for Executive Summary owing to technical difficulties arising from multiple graphs and charts).      

1.  INTRODUCTION 1
1.1  FOREWORD 1
1.2  EXPANDED COVERAGE 2
1.3 FEATURES AND INNOVATIONS IN THIS EDITION 3
1.4 DEFINITIONS AND METHODOLOGY 4

2.  EXECUTIVE SYNOPSIS: 7
2.1  INTRODUCTION 7
Figure 2-1: 2006 Petfoods Markets Vs Total Market 7
2.2  OVERVIEW 9
2.21 The Total Market by Country 9
Figure 2-2: Total 2006 Market by Country 9
Table 2-1: 2001 & 2006 Total Markets 9
2.22 The Total Market by Product 12
Figure 2-3: Total 2006 Market by Product 12
Table 2-2: 2001 & 2006 Product Markets 13
2.23 Identifying Leading Country/Product Markets 14
Figure 2-4: Total 2006 Market by Product 14
Figure 2-5: 2001 & 2006 Product Markets 15
2.3  THE RETAIL AND CATERING/FOODSERVICE MARKETS 16
2.31 Retail and Catering Market Overview 16
Table 2-3: 2001 & 2006 Retail and Catering Product Markets 16
2.32 Retail and Catering Analysis by Country 16
2.321 Retail Market Shares by Country 17
Figure 2-6: 2006 Country Retail Market Shares: All Selected Products 17
2.322 Catering Market Shares by Country 18
Figure 2-7: 2006 Country Catering Market Shares: All Selected Products 18
2.323 Catering Vs Retail Markets by Country 19
Figure 2-8: 2006 Catering Vs Retail Country Markets By Country 19
2.33 Retail Vs Catering Analysis by Product 20
2.331 Retail Market Shares by Product 20
Figure 2-9: 2006 Retail Market Shares by Country 20
2.332 Catering Market Shares by Product 20
Figure 2-10: 2006 Catering Market Shares by Product 21
2.333 Catering Vs Retail Markets by Product 22
Figure 2-11: 2006 Retail Vs Catering Markets By Country 22
2.4  HISTORIC GROWTH TRENDS 23
2.41 Summary of Historic Trends 23
Table 2-4: 2001-2006 Growth Trend Rankings by Country 24
Table 2-5: 2001-2006 Growth Trend Rankings by Product 25
2.42 Country Market Analysis 26
2.421 Total Product Markets by Country 26
Figure 2-12: Total 2001 & 2006 Markets By Country 26
2.422 Expenditure Per Capita by Country 27
Figure 2-13: 2001 & 2006 Per Capita Expenditure By Country 27
Figure 2-14: 2001 & 2006 % Change in Per Capita Consumption 27
2.423 Market Growth by Country in Current Values 28
Figure 2-15: 2001 & 2006 Market Growth In Euro Millions By Country 28
2.424 Real Percent Market Growth by Country 29
Figure 2-16: 2001 & 2006 Real Av. Annual % Market Growth by Country 29
2.425 Current Value & Real % Growth Rates Compared by Country 30
Figure 2-17: 2001 & 2006 Absolute and Percent Growth Rates by Country 30
2.43 Product Market Analysis 30
2.431 Total Markets by Product 31
Figure 2-18: Total 2001 & 2006 Markets By Product 31
2.432 Expenditure Per Capita by Product 32
Figure 2-19: 2001 & 2006 Per Capita Expenditure By Product 32
Figure 2-20: 2001 & 2006 % Change in Per Capita Consumption 32
2.433 Total Market Growth by Product in Current Values 33
Figure 2-21: 2001 & 2006 Market Growth In Euro Millions By Product 33
2.434 Real Percent Market Growth by Product 34
Figure 2-22: 2001 & 2006 Real Av. Annual % Market Growth by Product 34
2.435 Current Value & Real % Growth Rates Compared by Product 34
Figure 2-23: 2001 & 2006 Absolute and Percent Growth Rates by Product 35
2.5  FORECAST GROWTH TRENDS 36
2.51 Forecast 2006 & 2011 Value Market Growth by Product 36
Figure 2-24: Forecast 2006 & 2011 Market Growth by Product 36
2.52 Forecast 2006 & 2011 Real Percent Market Growth by Product 37
Figure 2-25: Forecast 2006 & 2011 Real % Market Growth by Product 37
2.53 Forecast 2006 & 2011 Growth Rates Compared by Product 38
Figure 2-26: Forecast Euro Million & Real % Market Growth by Product 38
Table 2-6: 2006 & 2011 Forecast Growth Rates by Product 41
2.6  STRATEGIC COMPANY POSITIONS IN 2007 41
2.61 Introduction 41
Figure 2-27: Strategic Market Presence of Top-10 Companies 41
2.62 The Top Players in Western Europe 41
2.621 Market Dominance 41
2.622 Market Presence 41
2.63 Strategic Market Overview 41
Table 2-7: Western Europe Top-10 Company Market Shares by Country 42
2.64 Assessing the Major Forces in the Market 45
Figure 2-27: Dominance of the Top-30 Companies 44
Figure 2-28: Branded Vs Own Label 44
Figure 2-29: Presence of Top-10 Companies by Country 44
Figure 2-30: Dominance of Top-10 Companies Present in Each Country 44
2.65 Dominance of the Top 10 Companies in Western Europe 45
Table 2-8: The Top-100 Companies by Market Share in Western Europe 46
2.7 MAJOR BRANDS AND MARKET REFERENCE SYSTEM 47

2.8  CONCLUSION 47

2.9  SPECIAL ANNEX: QUICK REFERENCE TABLES 47

Table 2- 9: 2001 Country & Product Markets by Value 48
Table 2-10: 2006 Country & Product Markets by Value 49
Table 2-11: 2006 Retail Country & Product Markets 50
Table 2-12: 2006 Foodservice Country & Product Markets 51
Table 2-13: 2001 & 2006 Country/Product Growth in Current Euro Millions 52
Table 2-14: 2001 & 2006 Country/Product Real Av. Ann. % Growth Rates 53
Table 2-15: 2001 Country & Product Markets by Volume 54
Table 2-16: 2006 Country & Product Markets by Volume 55
Table 2-17: 2001 & 2006 Retail Market Share of Each Country and Product Market 56
Table 2-18: 2006 Catering Market Share of Each Country and Product Market 57
Table 2-19: 2006 Retail Market Shares 58
Table 2-20: 2006 Catering Market Shares 59
Table 2-21: 2006 Retail Expenditure Per Capita 60
Table 2-22: 2006 Catering Expenditure Per Capita 61

3.  DEMAND AND SUPPLY PRODUCT MARKET DATA 62
(See Detailed, Commented Samples)
3.1 CANNED CAT FOOD 63
3.11 Total Demand by Volume, 2001, 2005 and 2006 63
3.12 Total Demand by Value (Euros or US$), 2001, 2005 and 2006 64
3.13 Retail Demand by Volume, 2001, 2005 and 2006 65
3.14 Retail Demand by Value (Euros or US$), 2001, 2005 and 2006 66
3.15 Company Market Shares by Value, 2007 (updated to preceding month) 67
3.16 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2007 67

3.2 CANNED DOG FOOD 69
3.21 Total Demand by Volume, 2001, 2005 and 2006 69
3.22 Total Demand by Value (Euros or US$), 2001, 2005 and 2006 70
3.23 Retail Demand by Volume, 2001, 2005 and 2006 71
3.24 Retail Demand by Value (Euros or US$), 2001, 2005 and 2006 72
3.25 Company Market Shares by Value, 2007 (updated to preceding month) 73
3.26 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2007 73

3.3 DRY/SEMI-MOIST CAT FOOD 75
3.31 Total Demand by Volume, 2001, 2005 and 2006 75
3.32 Total Demand by Value (Euros or US$), 2001, 2005 and 2006 76
3.33 Retail Demand by Volume, 2001, 2005 and 2006 77
3.34 Retail Demand by Value (Euros or US$), 2001, 2005 and 2006 78
3.35 Company Market Shares by Value, 2007 (updated to preceding month) 79
3.36 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2007 79

3.4 DRY/SEMI-MOIST DOG FOOD 81
3.41 Total Demand by Volume, 2001, 2005 and 2006 81
3.42 Total Demand by Value (Euros or US$), 2001, 2005 and 2006 82
3.43 Retail Demand by Volume, 2001, 2005 and 2006 83
3.44 Retail Demand by Value (Euros or US$), 2001, 2005 and 2006 84
3.45 Company Market Shares by Value, 2007 (updated to preceding month) 85
3.46 Branded, Unbranded, Own Label and Artisanal Distribution Channels, 2007 85


4.  STRATEGIC COMPANY PROFILES 87
(See Company List and Detailed, Commented Samples)
Western Europe
Number of Companies cited: 137
Number of Company Market Shares cited: 366

General: This section provides an alphabetic listing of the 137 holding,
independant and subsidiary companies covered by this report.
Key Definition: Company Market Shares by value given for the Total Market
(retail, foodservice and artisanal), and not for a potentially misleading
segment of the market only.
Up-to-date: FFT's underlying International Food & Drink Markets database is
updated continuously to preceding month, in particular including
significant on-going Mergers & Acqusitions (M&A's).

2007 Company Data Provided
(updated to about one month preceding publication)

Company Market Shares by Product (see product market sections above)
• Up to Top-10 Holding Companies by Country, Region and Product
• Key Local Subsidiaries by country and product for each Holding Company.
• 2007 Company Market Shares by Value by Region, Country and Product

Full Alphabetic Company Listing 88 - 122
• All 137 Companies Identified in this report (see company list).
• Key Country Subsidiaries by Country and Product for each Holding Company
• 2007 Company Market Shares and Rankings by Country & Product
• Estimated contribution by product to each company's regional sales turnover
(percent shares at retail and foodservice buy-in prices)

Major Brands And Company ``Who Owns Whom`` (see Major Brands section below)
• Key Subsidiaries and Brands by Holding Company
• ``Who Owns Whom`` listing identifying holding companies and subsidiaries.

Significant Mergers & Acqusitions (M&A's) - see listing online at www.fft.com

5.  MAJOR BRANDS and COMPANY ``WHO OWNS WHOM`` 124
(estimated number of pages)
• Companies and Brands by Product & Country 129

• Companies and Brands by Holding and Key Subsidiary Company 134

• ``Who Owns Whom`` listing identifying holding companies and subsidiaries. 134 - 139


6.  ANNEXES
The following annexes are available online
(see Annexes on the navigation bar or top of User Account).
    1. 11-Language Product Lexicon
    2. Product Definitions
    3. Company Abbreviations
    4. Cat and Dog Populations
    5. Human Populations
    6. Euro Exchange Rates
    7. US$ Exchange Rates