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Introduction

This databook is a detailed information resource covering all the key data points on Hot Drinks in North America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 02 countries covered within the North America region.

Scope

Contains information on 3 categories: Coffee, Tea and Other hot drinks.

Provides market value, volume data by market, segment and sub segment.

Highlights

The North America Hot Drinks market covering 02 countries, increased between 2001-2006, growing at an average annual rate of 0.3%

The leading company in the market in 2006 was Altria Group, Inc. The second-largest player was Procter & Gamble with Unilever is third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Hot Drinks markets.

Understand consumers' consumption and expenditure patterns for the 02 countries covered.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Geographic coverage 2
Market Definition 3
Chapter 2 OVERVIEW 10
Value Analysis 10
Volume Analysis 11
Chapter 3 NORTH AMERICA HOT DRINKS - MARKET OVERVIEW 12
Value Analysis, 2001-2006 12
Value Analysis, 2006-2011 12
Volume Analysis, 2001-2006 15
Volume Analysis, 2006-2011 15
Company Share Analysis 18
Chapter 4 CATEGORY ANALYSIS - COFFEE 21
Value Analysis, 2001-2006 21
Value Analysis, 2006-2011 21
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 24
Company Share Analysis 27
Chapter 5 CATEGORY ANALYSIS - TEA 29
Value Analysis, 2001-2006 29
Value Analysis, 2006-2011 30
Volume Analysis, 2001-2006 33
Volume Analysis, 2006-2011 34
Company Share Analysis 37
Chapter 6 CATEGORY ANALYSIS - OTHER HOT DRINKS 39
Value Analysis, 2001-2006 39
Value Analysis, 2006-2011 39
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011 42
Company Share Analysis 45
Chapter 7 RESEARCH METHODOLOGY 47
Methodology overview 47
Secondary research 48
Market modelling 49
Primary research 50
Data finalisation 51
Ongoing research 51
Chapter 8 APPENDIX 52
Future readings 52
How to contact experts in your industry 52

LIST OF FIGURES
Figure 1: North America Hot drinks value & value forecast, 2001-2011 (US$ m, nominal prices) 13
Figure 2: North America Hot drinks category growth comparison, by value, 2001-2011 14
Figure 3: North America Hot drinks volume & volume forecast, 2001-2011 (Kg m) 16
Figure 4: North America Hot drinks category growth comparison, by volume, 2001-2011 17
Figure 5: North America Hot drinks company share (Top 5 companies), by value, 2005-2006 (%) 20
Figure 6: North America Coffee value & value forecast, 2001-2011 (US$ m, nominal prices) 22
Figure 7: North America Coffee growth comparison, by value, 2001-2011 23
Figure 8: North America Coffee volume & volume forecast, 2001-2011 (Kg m) 25
Figure 9: North America Coffee Category growth comparison, by volume, 2001-2011 26
Figure 10: North America Coffee company share (Top 5 companies), by value, 2005-2006 (%) 28
Figure 11: North America Tea value & value forecast, 2001-2011 (US$ m, nominal prices) 31
Figure 12: North America Tea growth comparison, by value, 2001-2011 32
Figure 13: North America Tea volume & volume forecast, 2001-2011 (Kg m) 35
Figure 14: North America Tea category growth comparison, by volume, 2001-2011 36
Figure 15: North America Tea company share (Top 5 companies), by value, 2005-2006 (%) 38
Figure 16: North America Other hot drinks value & value forecast, 2001-2011 (US$ m, nominal prices) 40
Figure 17: North America Other hot drinks growth comparison, by value, 2001-2011 41
Figure 18: North America Other hot drinks volume & volume forecast, 2001-2011 (Kg m) 43
Figure 19: North America Other hot drinks category growth comparison, by volume, 2001-2011 44
Figure 20: North America Other hot drinks company share (Top 5 companies), by value, 2005-2006(%) 46
Figure 21: Annual data review process 48

LIST OF TABLES
Table 1: Hot Drinks category definitions 4
Table 2: North America Hot Drinks value (country wise), 2001-2006 (US$ m, nominal prices) 10
Table 3: North America Hot Drinks value (country wise) forecast, 2006-2011 (US$ m, nominal prices) 10
Table 4: North America Hot Drinks volume (country wise), 2001-2006 (Kg m) 11
Table 5: North America Hot Drinks volume (country wise) forecast, 2006-2011 (Kg m) 11
Table 6: North America Hot Drinks value, 2001-2006 (US$ m, nominal prices) 12
Table 7: North America Hot Drinks value forecast, 2006-2011 (US$ m, nominal prices) 12
Table 8: North America Hot Drinks volume, 2001-2006 (Kg m) 15
Table 9: North America Hot Drinks volume forecast, 2006-2011 (Kg m) 15
Table 10: North America Hot Drinks company share by value, 2005-2006 (%) 18
Table 11: North America Hot Drinks value, by company, 2005-2006 (US$ m nominal prices) 19
Table 12: North America Coffee value, 2001-2006 (US$ m, nominal prices) 21
Table 13: North America Coffee value forecast, 2006-2011 (US$ m, nominal prices) 21
Table 14: North America Coffee volume, 2001-2006 (Kg m) 24
Table 15: North America Coffee volume forecast, 2006-2011 (Kg m) 24
Table 16: North America Coffee company share by value, 2005-2006 (%) 27
Table 17: North America Coffee value, by company, 2005-2006 (US$ m nominal prices) 27
Table 18: North America Tea value, 2001-2006 (US$ m, nominal prices) 29
Table 19: North America Tea value forecast, 2006-2011 (US$ m, nominal prices) 30
Table 20: North America Tea volume, 2001-2006 (Kg m) 33
Table 21: North America Tea volume forecast, 2006-2011 (Kg m) 34
Table 22: North America Tea company share by value, 2005-2006 (%) 37
Table 23: North America Tea value, by company, 2005-2006 (US$ m nominal prices) 37
Table 24: North America Other Hot Drinks value, 2001-2006 (US$ m, nominal prices) 39
Table 25: North America Other Hot Drinks value forecast, 2006-2011 (US$ m, nominal prices) 39
Table 26: North America Other Hot Drinks volume, 2001-2006 (Kg m) 42
Table 27: North America Other Hot Drinks volume forecast, 2006-2011 (Kg m) 42
Table 28: North America Other Hot Drinks company share by value, 2005-2006 (%) 45
Table 29: North America Other Hot Drinks value, by company, 2005-2006 (US$ m nominal prices) 45