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Introduction

This databook is a detailed information resource covering all the key data points on Baby Food in North America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 02 countries covered within the North America region.

Scope

Contains information on 5 categories: Baby Cereals, Baby Snacks, Bottled Baby Food, Canned Baby Food and Other Baby Foods.

Provides market value, volume data by market, segment and sub segment.

Highlights

The North America Baby Food market covering 02 countries, increased between 2001-2006, growing at an average annual rate of 1.8%

The leading company in the market in 2006 was Novartis AG. The second-largest player was H.J. Heinz Company with Nestle S.A. is third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Food markets.

Understand consumers' consumption and expenditure patterns for the 02 countries covered.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about? 2
How to use this report 2
Geographic coverage 2
Market Definition 3
Chapter 2 OVERVIEW 12
Value Analysis 12
Volume Analysis 13
Chapter 3 NORTH AMERICA BABY FOOD - MARKET OVERVIEW 14
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 15
Volume Analysis, 2001-2006 18
Volume Analysis, 2006-2011 19
Company share Analysis 22
Chapter 4 CATEGORY ANALYSIS - BOTTLED BABY FOOD 24
Value Analysis, 2001-2006 24
Value Analysis, 2006-2011 24
Volume Analysis, 2001-2006 27
Volume Analysis, 2006-2011 27
Company share Analysis 30
Chapter 5 CATEGORY ANALYSIS - BABY CEREALS 32
Value Analysis, 2001-2006 32
Value Analysis, 2006-2011 32
Volume Analysis, 2001-2006 35
Volume Analysis, 2006-2011 35
Company share Analysis 38
Chapter 6 CATEGORY ANALYSIS - OTHER BABY FOODS 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 40
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 43
Company share Analysis 46
Chapter 7 CATEGORY ANALYSIS - BABY SNACKS 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011 53
Company share Analysis 56
Chapter 8 RESEARCH METHODOLOGY 58
Methodology overview 58
Secondary research 59
Market modelling 60
Primary research 61
Data finalisation 61
Ongoing research 62
Chapter 9 APPENDIX 63
Future readings 63
How to contact experts in your industry 63

LIST OF FIGURES
Figure 1: North America Baby Food value & value forecast, 2001-2011 (US$ m, nominal prices) 16
Figure 2: North America Baby Food category growth comparison, by value, 2001-2011 17
Figure 3: North America Baby Food volume & volume forecast, 2001-2011 (Kg m) 20
Figure 4: North America Baby Food category growth comparison, by volume, 2001-2011 21
Figure 5: North America Baby Food company share (Top 5 companies), by value, 2005-2006 (%) 23
Figure 6: North America Bottled Baby Food value & value forecast, 2001-2011 (US$ m, nominal prices) 25
Figure 7: North America Bottled Baby Food growth comparison, by value, 2001-2011 26
Figure 8: North America Bottled Baby Food volume & volume forecast, 2001-2011 (Kg m) 28
Figure 9: North America Bottled Baby Food category growth comparison, by volume, 2001-2011 29
Figure 10: North America Bottled Baby Food company share, by value, 2005-2006 (%) 31
Figure 11: North America Baby Cereals value & value forecast, 2001-2011 (US$ m, nominal prices) 33
Figure 12: North America Baby Cereals growth comparison, by value, 2001-2011 34
Figure 13: North America Baby Cereals volume & volume forecast, 2001-2011 (Kg m) 36
Figure 14: North America Baby Cereals category growth comparison, by volume, 2001-2011 37
Figure 15: North America Baby Cereals company share, by value, 2005-2006(%) 39
Figure 16: North America Other Baby Foods value & value forecast, 2001-2011 (US$ m, nominal prices) 41
Figure 17: North America Other Baby Foods growth comparison, by value, 2001-2011 42
Figure 18: North America Other Baby Foods volume & volume forecast, 2001-2011 (Kg m) 44
Figure 19: North America Other Baby Foods Category growth comparison, by volume, 2001-2011 45
Figure 20: North America Other Baby Foods company share, by value, 2005-2006 (%) 47
Figure 21: North America Baby Snacks value & value forecast, 2001-2011 (US$ m, nominal prices) 50
Figure 22: North America Baby Snacks growth comparison, by value, 2001-2011 51
Figure 23: North America Baby Snacks volume & volume forecast, 2001-2011 (Kg m) 54
Figure 24: North America Baby Snacks category growth comparison, by volume, 2001-2011 55
Figure 25: North America Baby Snacks company share, by value, 2005-2006 (%) 57
Figure 26: Annual data review process 59

LIST OF TABLES
Table 1: Baby Food category definitions 4
Table 2: North America Baby Food value (country-wise), 2001-2006 (US$ m, nominal prices) 12
Table 3: North America Baby Food value (country-wise) forecast, 2006-2011 (US$ m, nominal prices) 12
Table 4: North America Baby Food (country-wise) volume, 2001-2006 (Kg m) 13
Table 5: North America Baby Food volume (country-wise) forecast, 2006-2011 (Kg m) 13
Table 6: North America Baby Food value, 2001-2006 (US$ m, nominal prices) 14
Table 7: North America Baby Food value forecast, 2006-2011 (US$ m, nominal prices) 15
Table 8: North America Baby Food volume, 2001-2006 (Kg m) 18
Table 9: North America Baby Food volume forecast, 2006-2011 (Kg m) 19
Table 10: North America Baby Food company share by value, 2005-2006 (%) 22
Table 11: North America Baby Food value, by company, 2005-2006 (US$ m nominal prices) 22
Table 12: North America Bottled Baby Food value, 2001-2006 (US$ m, nominal prices) 24
Table 13: North America Bottled Baby Food value forecast, 2006-2011 (US$ m, nominal prices) 24
Table 14: North America Bottled Baby Food volume, 2001-2006 (Kg m) 27
Table 15: North America Bottled Baby Food volume forecast, 2006-2011 (Kg m) 27
Table 16: North America Bottled Baby Food company share by value, 2005-2006 (%) 30
Table 17: North America Bottled Baby Food value, by company, 2005-2006 (US$ m nominal prices) 30
Table 18: North America Baby Cereals value, 2001-2006 (US$ m, nominal prices) 32
Table 19: North America Baby Cereals value forecast, 2006-2011 (US$ m, nominal prices) 32
Table 20: North America Baby Cereals volume, 2001-2006 (Kg m) 35
Table 21: North America Baby Cereals volume forecast, 2006-2011 (Kg m) 35
Table 22: North America Baby Cereals company share by value, 2005-2006 (%) 38
Table 23: North America Baby Cereals value, by company, 2005-2006 (US$ m nominal prices) 38
Table 24: North America Other Baby Foods value, 2001-2006 (US$ m, nominal prices) 40
Table 25: North America Other Baby Foods value forecast, 2006-2011 (US$ m, nominal prices) 40
Table 26: North America Other Baby Foods volume, 2001-2006 (Kg m) 43
Table 27: North America Other Baby Foods volume forecast, 2006-2011 (Kg m) 43
Table 28: North America Other Baby Foods company share by value, 2005-2006 (%) 46
Table 29: North America Other Baby Foods value, by company, 2005-2006 (US$ m nominal prices) 46
Table 30: North America Baby Snacks value, 2001-2006 (US$ m, nominal prices) 48
Table 31: North America Baby Snacks value forecast, 2006-2011 (US$ m, nominal prices) 49
Table 32: North America Baby Snacks volume, 2001-2006 (Kg m) 52
Table 33: North America Baby Snacks volume forecast, 2006-2011 (Kg m) 53
Table 34: North America Baby Snacks company share by value, 2005-2006 (%) 56
Table 35: North America Baby Snacks value, by company, 2005-2006 (US$ m nominal prices) 56