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This study analyzes the Chinese market for major household appliances, also referred to as “white goods.” Products covered are cooking appliances (cooktops and other conventional cooking devices, microwave ovens, and range hoods), refrigerators and freezers, clothes washers and dryers, and dish sterilizers and dishwashers. Excluded from the scope of the study are such products as vacuum cleaners, air conditioners and other items generally referred to as “brown goods,” as well as commercial appliances and smaller household appliances in general. However, because of the widely varying types of basic cooking appliances used in China, the “cooktops and other conventional cooking devices” segment is here defined to include such items as gas and electric cookers, hobs and other general-purpose cooking devices, but exclude specialty and/or smaller items such as rice cookers, grills, toasters, toaster ovens and the like.

INTRODUCTION viii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4
General 4
Economic Overview 4
Demographic Overview 8
Population 8
Urbanization 10
Households 11
Industrialization & Manufacturing Trends 12
Personal Income Trends 14
Residential Building Construction Expenditures 17
Interest Rates 18
Currency Exchange Rates 22
Pricing Patterns for Household Appliances 25
Ownership Rates 26
Legislative & Regulatory Issues 30
Technological & Product Innovation 31
The Five-Year Plan 32
World Industry Outlook 34
International Trade 35

III. PRODUCTS 38
General 38
Supply & Demand 38
Demand by Product & Application 40
Cooking Appliances 44
Supply & Demand 45
Demand by Product & Application 46
Cooktops & Other Conventional Cooking Devices 50
Microwave Ovens 52
Range Hoods 55
Refrigerators & Freezers 57
Supply & Demand 58
Demand by Product & Application 59
Refrigerators 63
Freezers 65
Clothes Washers & Dryers 68
Supply & Demand 68
Demand by Product & Application 70
Clothes Washers 73
Washer & Dryer Combos 75
Dryers 77
Dish Sterilizers & Dishwashers 79
Supply & Demand 80
Demand by Product & Application 81
Dish Sterilizers 85
Dishwashers 86

IV. MARKETS 88
General 88
Urban Demand 90
Cooking Appliances 93
Refrigerators & Freezers 93
Clothes Washers & Dryers 94
Dish Sterilizers & Dishwashers 95
Rural Demand 95
Cooking Appliances 98
Refrigerators & Freezers 98
Clothes Washers & Dryers 99
Dish Sterilizers & Dishwashers 100

V. REGIONAL TRENDS 101
General 101
Regional Demographic & Economic Trends 103
Population Patterns 104
Economic Outlook 106
Regional Demand for Household Appliances 107
Central-North 110
Overview 110
Household Appliances Demand 112
Northeast 114
Overview 114
Household Appliances Demand 117
Central-East 118
Overview 118
Household Appliance Demand 120
Central-South 122
Overview 122
Household Appliance Demand 124
Southwest 126
Overview 126
Household Appliance Demand 128
Northwest 130
Overview 130
Household Appliance Demand 132

VI. INDUSTRY STRUCTURE 135
General 135
Industry Composition 136
Market Share 139
Haier Group 139
Guangdong Midea Electric Appliances 140
LG Electronics 140
Siemens AG 140
Matsushita Electric Industrial 141
Samsung Electronics 141
Other Leading Companies 142
Competitive Strategies 142
Product Development & Manufacturing 144
Marketing & Distribution 145
Financial Issues & Requirements 146
Mergers & Acquisitions 148
Cooperative Agreements 149
Foreign Participation in the Chinese Market 152
Company Profiles 154
Chunlan Group Corporation 156
Electrolux AB 157
General Electric Company 159
Guangdong Canbo Electrical Company Limited 161
Guangdong Galanz Enterprise Company Limited 162
Guangdong Kelon Electrical Holdings Company Limited 163
Guangdong Macro Company Limited 164
Guangdong Midea Electric Appliances Company Limited 165
Haier Group Company 168
Hangzhou Robam Enterprise Group Company Limited 171
Hefei Meiling Company Limited 172
Hefei Rongshida Sanyo Electric Company, see Royalstar Group Company and SANYO Electric Company
Hisense Group 173
Hong Leong Asia Limited 174
Hualing Holdings, see Guangdong Midea Electric Appliances Company
Jiangsu Little Swan Group Company Limited 176
LG Electronics Incorporated 179
Matsushita Electric Industrial Company Limited 181
Midea Royalstar, see Guangdong Midea Electric Appliances Company and Royalstar Group Company
Ningbo Fotile Kitchen Ware Company Limited 183
Ningbo Xinle Household Appliances Company, see Jiangsu Little Swan Group Company Limited
Rong Sheng Electric Holding Company Limited 184
Royalstar Group Company Limited 185
Samsung Electronics Company Limited 186
SANYO Electric Company Limited 188
ShanDong XiaoYa Group Company Limited 190
Sharp Corporation 191
Shuaikang Group Company Limited 193
Siemens AG 194
TCL Corporation 196
Vanward Group Company Limited 197
Whirlpool Corporation 198
Wuxi Little Swan Company, see Jiangsu Little Swan Group
Zhejiang Putian Electric Company Limited 201
Zhongshan Vantage Gas Appliance Stock Company Limited 202

LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3

SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product of China 7
2 Population of China 9
3 Households in China by Region 12
4 Manufacturing Value Added in China 14
5 Per Capita GDP in China by Region 16
6 Residential Building Construction Expenditures in China 18
7 Interest Rates in China 21
8 Chinese Currency Exchange Rates 24
9 Pricing Patterns for Household Appliances in China 26
10 Household Appliances Ownership Rates in China 29
11 World Household Appliances Demand by Region 35
12 Chinese Foreign Trade in Household Appliances 37

SECTION III -- PRODUCTS
1 Household Appliances Supply & Demand in China 40
2 Household Appliances Demand in China by Product & Application 42
3 Cooking Appliances Supply & Demand in China 46
4 Cooking Appliances Demand in China by Product & Application 48
5 Cooktops & Other Conventional Cooking Devices Demand in China 52
6 Microwave Ovens Demand in China 55
7 Range Hoods Demand in China 57
8 Refrigerators & Freezers Supply & Demand in China 59
9 Refrigerators & Freezers Demand in China by Product & Application 61
10 Refrigerators Demand in China 65
11 Freezers Demand in China 67
12 Clothes Washers & Dryers Supply & Demand in China 69
13 Clothes Washers & Dryers Demand in China by Product & Application 71
14 Clothes Washers Demand in China 75
15 Washer & Dryer Combos Demand in China 77
16 Dryers Demand in China 79
17 Dish Sterilizers & Dishwashers Supply & Demand in China 81
18 Dish Sterilizers & Dishwashers Demand in China by Product & Application 83
19 Dish Sterilizers Demand in China 86
20 Dishwashers Demand in China 87

SECTION IV -- MARKETS
1 Household Appliances Demand in China by Market 90
2 Urban Demand for Household Appliances in China by Product 92
3 Rural Demand for Household Appliances in China by Product 97

SECTION V -- REGIONAL TRENDS
1 Population of China by Region 106
2 Gross Domestic Product of China by Region 107
3 Household Appliances Demand in China by Region 109
4 Central-North Region of China: Household Appliances Demand 114
5 Northeast Region of China: Household Appliances Demand 118
6 Central-East Region of China: Household Appliances Demand 122
7 Central-South Region of China: Household Appliances Demand 126
8 Southwest Region of China: Household Appliances Demand 130
9 Northwest Region of China: Household Appliances Demand 134

SECTION VI -- INDUSTRY STRUCTURE
1 Revenue Data: Selected Household Appliances Companies, 2005 138
2 Selected Acquisitions & Divestitures 149
3 Selected Cooperative Agreements 151

LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Population of China by Age 10
2 Per Capita GDP in China by Region, 2005 16
3 Interest Rates in China, 1995-2005 22
4 Chinese Currency Exchange Rates, 1995-2005 24

SECTION III -- PRODUCTS
1 Household Appliances Demand in China by Product, 2005 43
2 Household Appliances Demand in China by Application 44
3 Cooking Appliances Demand in China by Product, 2005 49
4 Cooking Appliances Demand in China by Application 49
5 Refrigerators & Freezers Demand in China by Product, 2005 62
6 Refrigerators & Freezers Demand in China by Application 62
7 Clothes Washers & Dryers Demand in China by Product, 2005 72
8 Clothes Washers & Dryers Demand in China by Application 72
9 Dish Sterilizers & Dishwashers Demand in China by Product, 2005 84
10 Dish Sterilizers & Dishwashers Demand in China by Application 84

SECTION IV -- MARKETS
1 Urban Demand for Household Appliances in China, 2005 92
2 Rural Demand for Household Appliances in China, 2005 97

SECTION V -- REGIONAL TRENDS
1 Household Appliances Demand in China by Region, 2005 110
2 Central-North Region of China 112
3 Northeast Region of China 116
4 Central-East Region of China 120
5 Central-South Region of China 124
6 Southwest Region of China 128
7 Northwest Region of China 132

SECTION VI -- INDUSTRY STRUCTURE
1 Household Appliances Market Share in China by Company, 2005 139