US market to rebound through 2011.
The home and garden pesticide market is expected to rebound in the next several years, coming off a fairly sluggish period characterized by price declines. Consumer concerns about lawn appearance, protecting food and ornamental garden plants, and household pest control remain strong forces behind demand for home and garden pesticides. However, heightened consumer awareness about the potential dangers of pesticides has driven demand for biopesticides used in lieu of conventional pesticides. Although conventional products remain dominant within the market, regulatory actions have led to the removal of some leading pesticide active ingredients, such as chlorpyrifos and diazinon, from the consumer segment of the pesticide market. While such products have generally been replaced by the use of other conventional pesticides, the replacement products pose less threat to users, children and non-target organisms.

Pesticide suppliers seek growth opportunities.
In volume terms, the US pesticide market, including the consumer segment, is essentially mature. However, the market is by no means stagnant. Pesticide manufacturers have sought to sustain market growth by offering a wide variety of formats for essentially the same pesticide formulations, including readyto-use products in safe and easy to use packaging as well as concentrated versions more comparable to those sold in the agricultural segment. Additionally,the number of biopesticide products available to the home and garden market has continued to grow. These biopesticides include products based on Bacillus thuringiensis (Bt), which has become widely used in agriculture but is only beginning to establish a market presence in the home and garden segment; and natural pesticides and repellents based on such products as neem oil, garlic oil and putrescent egg solids.

Active ingredient usage in the consumer segment averages about 100 million pounds per year. Moreover, the number of new active ingredients to gain approval by the US EPA is fairly limited.

Most new conventional active ingredients are for fairly specialized agricultural applications, while a large majority of conventional pesticide active ingredients used in home and garden applications are well established. Products such as 2,4-D and glyphosate, the active ingredient in Monsanto’s Roundup herbicides and a host of competitive products, have emerged in this decade since Monsanto’s patent for glyphosate expired.

Study coverage
Details on these and other findings are available in the new Freedonia industry study, Home & Garden Pesticides, priced at $4500. The study presents historical demand data for 1996, 2001 and 2006, as well as forecasts for 2011 and 2016 by pesticide type and application. The study also considers market environment effects on demand, discusses regulatory issues, evaluates company market share and profiles 32 leading competitors in the US industry.

INTRODUCTION viii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Demographic Trends 8
Population 9
Households 12
Consumer Income & Spending Patterns 13
Housing Outlook 14
Home Gardening Activity Outlook 18
Pesticide Market Overview 21
Pesticide User Expenditures 22
Active Ingredients 24
Organic Gardening Outlook 26
Household Pest Control Market Overview 28
Services 30
Competitive Products 32
Regulatory & Environment Issues 34
Pricing Issues 37
Historical Trends 40
International Activity & Foreign Trade 43
Imports 44
Exports 45

III. PRODUCTS 47
General 47
Conventional vs. Biopesticides 49
Formulations 52
Insecticides 54
Herbicides 58
Fungicides & Other 62

IV. APPLICATIONS 67
General 67
Household 68
Insecticides 70
Insect Repellents 72
Other 74
Lawn & Garden 76
Lawn Care 78
Garden 82
Other 84

V. RAW MATERIALS 87
General 87
Active Ingredients 88
Herbicides 91
Insecticides 93
Fungicides & Other 95
Inert Ingredients 96
Minerals 98
Surfactants 99
Solvents 100
Other 101

VI. INDUSTRY STRUCTURE 102
General 102
Market Share 104
SC Johnson & Son 105
Spectrum Brands 106
Monsanto 107
Scotts Miracle-Gro 108
Other Home & Garden Pesticide Suppliers 109
Industry Restructuring 110
Competitive Strategies 111
Brand Name Recognition 112
Private Label Products 113
Packaging 114
Product Line Expansion 115
Product Focus 116
Cooperative Agreements 117
Marketing 118
Conventional Advertising 119
Strategic Media Partnerships 120
Internet 120
Manufacturing 122
Distribution Channels 122
Home Centers 124
Mass Merchandisers 125
Garden Centers 126
Internet 127
Other 127
Company Profiles 129
Ace Hardware Corporation 130
Acuity Brands Incorporated 131
Ambrands, see Central Garden & Pet
Andersons Incorporated 133
BASF AG 134
Bayer AG 135
Black Flag Brands LLC 138
Bonide Products Incorporated 139
Central Garden & Pet Company 141
Chase Products Company 143
Dial Corporation, see Henkel
Dow Chemical Company 144
Enforcer Products Incorporated, see Acuity Brands
FMC Corporation 145
Gardens Alive! Incorporated 146
Grant Laboratories Incorporated, see Central Garden & Pet
Green Light Company 148
Henkel KGaA 150
Home Depot Incorporated 151
Johnson (SC) & Son Incorporated 152
Kmart Holding Corporation, see Sears Holdings
Lebanon Seaboard Corporation 153
Lilly Miller Brands, see Central Garden & Pet
Liquid Fence Company 155
Lowe’s Companies Incorporated 156
McLaughlin Gormley King Company 157
Monsanto Company 158
Not Tonight Deer! 159
Pennington Seed Incorporated, see Central Garden & Pet
Reckitt Benckiser plc 160
Scotts Miracle-Gro Company 161
Sears Holdings Corporation 164
Spectrum Brands 165
Syngenta AG 170
Tech Pac LLC, see Central Garden & Pet
Wal-Mart Stores Incorporated 171
Willert Home Products Incorporated 173
Woodstream Corporation 174

SECTION I -- EXECUTIVE SUMMARY
Summary Table 3

SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 9
3 Disposable Income & Personal Consumption Expenditures 14
4 Households, Housing Stock & Housing Completions 18
5 Consumer Lawn & Garden Activity Expenditures 21
6 Pesticide User Expenditures 24
7 Pesticide Active Ingredient Demand 26
8 Organic Gardening Pesticide Demand 28
9 Household Pest Control Products & Services 30
10 Home & Garden Formulated Pesticide & Active Ingredient Pricing 40
11 Home & Garden Pesticide Market, 1996-2006 42

SECTION III -- PRODUCTS
1 Home & Garden Pesticide Demand 48
2 Home & Garden Pesticides: Conventional vs. Biopesticides 51
3 Home & Garden Pesticide Formulations 53
4 Home & Garden Insecticide Demand by Application 57
5 Home & Garden Herbicide Demand by Application 61
6 Home & Garden Fungicide & Other Pesticide Demand by Application 65

SECTION IV -- APPLICATIONS
1 Home & Garden Pesticide Applications 68
2 Household Applications for Home & Garden Pesticides 69
3 Household Insecticide Demand 72
4 Household Insect Repellent Demand 74
5 Other Household Pesticide Demand 76
6 Lawn & Garden Pesticide Applications 77
7 Lawn Care Pesticide Demand 81
8 Garden Pesticide Demand 83
9 Other Lawn & Garden Pesticide Demand 85

SECTION V -- RAW MATERIALS
1 Home & Garden Pesticide Raw Material Demand by Type 88
2 Active Ingredient Demand by Pesticide Type 90
3 Home & Garden Herbicide Active Ingredient Demand 92
4 Home & Garden Insecticide Active Ingredient Demand 94
5 Home & Garden Fungicide & Other Pesticide Active Ingredient Demand 96
6 Home & Garden Pesticide Inert Ingredient Demand by Type 98

SECTION VI -- INDUSTRY STRUCTURE
1 US Home & Garden Pesticide Sales by Company, 2006 103
2 Selected Acquisitions & Divestitures 111
3 Selected Cooperative Agreements 118

LIST OF CHARTS

CHART NUMBER PAGE

SECTION II -- MARKET ENVIRONMENT
1 Home & Garden Pesticide Market, 1996-2006 42
2 Pesticide Imports by Source, 2006 45
3 Pesticide Exports by Destination, 2006 46

SECTION III -- PRODUCTS
1 Home & Garden Pesticide Demand, 2006 49
2 Average Annual Growth: Conventional Pesticides vs. Biopesticides 51
3 Home & Garden Insecticides by Application, 2006 58
4 Home & Garden Herbicides by Application, 2006 62
5 Fungicides & Other Home & Garden Pesticides by Application, 2006 66

SECTION IV -- APPLICATIONS
1 Household Applications for Home & Garden Pesticides, 2006 70
2 Lawn & Garden Pesticide Applications, 2006 78
3 Lawn Care Pesticide Types, 2006 81
4 Garden Pesticide Types, 2006 83
5 Other Lawn & Garden Pesticide Demand, 2006 86

SECTION V -- RAW MATERIALS
1 Active Ingredients Demand by Pesticide Type, 2006 90

SECTION VI -- INDUSTRY STRUCTURE
1 US Home & Garden Pesticide Market Share, 2006 105