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| SSII > Etude de marché sectorielle |
| Money matters in software |
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€ 1 120,00 |
Editeur
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Ovum |
Langue
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Anglais |
Date de publication : |
Septembre 2007 |
Taille du document : |
16 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Money matters in software |
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While architectural and technical debates are interesting, they are not the most significant factors in the future of the software and IT services industry. The most significant issues are non-technical, concerning licensing, pricing and finance. The way that companies tackle these issues will influence which software vendors remain financially viable in the mid-term future. This report sets the agenda for Ovum research in the licensing, financial and pricing arena, which is changing the financial structure of the industry.
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Table of contents
Key messages
Licensing: open source becoming a significant threat Pricing: customers want more cost predictability Finance: move towards services will cause fundamental financial transition Software vendors must respond to these threats
The Ovum challenges
Traditional financial structure
Product sales Professional services Product support Key issues
Emerging structures
Subscription or annuity pricing Alternative support models Open source Licensing Software as service
Transition: issues and solutions
Financing and leasing Pricing transition Computational markets
Table of figures
Figure 1 Professional service positioning Figure 2 Quarterly predictability: SAP Figure 3 Quarterly predictability: Oracle Figure 4 Financial tensions Figure 5 Total revenues gained over ten years: two scenarios Figure 6 Project financing and benefits management Figure 7 Base assumptions
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PPLSEN
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