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| Technologies Web > Etude de marché sectorielle |
| Yahoo! Go 2.0: lessons for ISVs |
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€ 320,00 |
Editeur
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Ovum |
Langue
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Anglais |
Date de publication : |
Septembre 2007 |
Taille du document : |
6 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Yahoo! Go 2.0: lessons for ISVs |
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Yahoo! Go 2.0 represents, for many users, their first chance to experience Yahoo!’s applications and services in mobile form. But the application’s significance extends far beyond the end user.
For suppliers of rich mobile application (RMA) technologies, in particular, Yahoo! Go 2.0 represents a serious threat to their livelihoods. It consolidates a number of applications in the same client. It has credibility with both original equipment manufacturers (OEMs) and mobile operators. It has brand familiarity and end-user buy-in. It is also free to use, apart from data charges.
But it is not a one-stop shop. Yahoo’s ability to aggregate other popular web applications into Yahoo! Go 2.0 is compromised by ownership of those applications by rival web companies. As such, it could yet be challenged by Google and Microsoft, and by the more vigorous independent RMA vendors.
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Table of contents
Key messages
Yahoo! Go 2.0 in context
Penetration of Yahoo! Go 2.0
The competitive position of Yahoo! Go 2.0
Implications for RMA ISVs
Table of figures
Figure 1 Mobile operators and handset OEMs pre-installing Yahoo! Go 2.0
Figure 2 Yahoo! Go features and functions
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