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About this report

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

* background economic and demographic data
* market sizes
* regional retailing trends and issues
* market drivers
* consumer expenditure
* consumer trends
* leading pan-European retailers
* domestic retailers
* market forecasts

Contents

Market in Brief
The future
Market performance
Sector performance
Channels of distribution
Figure 1: Germany: Estimated channels of distribution for clothing, 2006
Market leaders
Consumer results
Report Scope
Technical notes
Financial definitions
Currencies
Figure 2: Exchange rates: National currencies against the Euro, 2002-06
Country codes
VAT
Figure 3: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment
Ageing population
Figure 4: Germany: Population trends, 2002-06
Figure 5: Germany: Population, by age group, 2002, 2006 and 2010
Economy looking brighter, at last
Figure 6: Germany: Gross domestic product, 1995-2006
Inflation
Figure 7: Germany: Consumer prices, 2002-06
The Market in Context
Key findings
Subdued consumer spending
Figure 8: Germany: Household consumer expenditure, 1995-2006
Clothing struggles to keep up
Figure 9: Germany: Consumer spending on selected categories, 2002-2006
Price deflation
Figure 10: Germany: Consumer price index on selected products, 2000-06
Sector Size and Forecast
Key findings
Economic outlook
Consumer outlook
Clothing retailers’ prospects
Retail sales forecasts
Figure 11: Germany: Retail sales, 2002-12
Figure 12: Germany: Clothing specialists as % all retail sales, 2002-12
Past
Figure 13: Germany: Index of growth in clothing, consumer spending and all retail sales, 2002-06
European Consumer Context
Introduction
Comparison of consumer typologies across Europe
Figure 14: Clothing consumer typologies, by country, 2006
Germany
Figure 15: Clothing consumer typologies in Germany compared to four-country average, 2006
France
Figure 16: Clothing consumer typologies in France compared to four-country average, 2006
Great Britain
Figure 17: Clothing consumer typologies in UK compared to four-country average, 2006
Spain
Figure 18: Clothing consumer typologies in Spain compared to four-country average, 2006
Comparison of agreement with clothing lifestyle statements
Figure 19: Agreement with clothing lifestyle statements, by country, 2006
France
Figure 20: Top five clothing lifestyle statements, France, 2006
Germany
Figure 21: Top five clothing lifestyle statements, Germany, 2006
Spain
Figure 22: Top five clothing lifestyle statements, Spain, 2006
Great Britain
Figure 23: Top five clothing lifestyle statements, GB, 2006
The Consumer – Where They Buy Clothes
Where people buy
Figure 24: Germany: Outlet where clothing purchased, May 2007
Marketing positioning
Figure 25: Germany: Market positioning of major clothing retailers, May 2007
Who buys where – specialists
Figure 26: Germany: Specialist outlets where clothing purchased, by age, May 2007
Figure 27: Germany: Selected specialist outlets where clothing purchased, by income band, May 2007
Figure 28: Germany: Specialist outlet where clothing purchased, May 2007
Who buys where – generalists
Figure 29: Germany: Generalist outlets/channel where clothing purchased, by age, May 2007
Figure 30: Germany: Generalist outlets/channel where clothing purchased, May 2007
The Consumer – Motivations and Shopping Habits
Demographic characteristics of consumer typologies
But little confidence in style
Figure 31: Practical, Stylish, Well-dressed and Shopaholic typology groups, by gender – Germany, 2006
Figure 32: Practical, Stylish, Well-dressed and Shopaholic typology groups, by age – Germany, 2006
Figure 33: Practical, Stylish, Well-dressed and Shopaholic typology groups, by income – Germany, 2006
Figure 34: Practical, Stylish, Well-dressed and Shopaholic typology groups, by gender, age, family income, region, working status and presence of children – Germany, 2006
Figure 35: Big Spenders, Fashion Conscious, Individualists and Label Admirers typology groups, by age – Germany 2006
Figure 36: Big Spenders, Fashion Conscious, Individualists and Label Admirers typology groups, by income – Germany 2006
Figure 37: Big Spenders, Fashion Conscious, Individualists and Label admirers typology groups, by gender, age, family income, region, working status and presence of children – Germany 2006
Channels of Distribution
Figure 38: Germany: Estimated channels of distribution for clothing, 2006
Retail Competitor Analysis
Leading retailers
Figure 39: Germany: Leading clothing specialists, 2006
Market shares
Figure 40: Germany: Leading clothing specialists, market shares 2006
Evaluation
Figure 41: Germany: Clothing retailers, evaluation, 2006/07
Retailer Profiles
Benetton Group
Figure 42: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 43: Benetton Group: Group financial performance, 2001-06
Figure 44: Benetton Group: Sales by geographic area, 2002-06
Figure 45: Benetton Group: Sales by geographical area, 2006
Figure 46: Benetton Group: Sales by commercial activitiy, 2002-06
Store portfolio
Figure 47: Benetton Group: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Figure 48: Benetton Group: Sales by brand, 2006
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
C&A
Figure 49: C&A: Sales as share of clothing specialists’ sales in Europe, 2002-06
Figure 50: C&A: German sales as share of clothing specialists’ sales in Germany, 2002-06
Strategic evaluation
Background
Financial performance
Figure 51: C&A: Group financial performance, 2002-06
Figure 52: C&A: Sales in European markets, 2005 -06
Figure 53: C&A: Share of group sales by market, 2006
Store portfolio
Figure 54: C&A: European outlet data, 2003-07
Figure 55: C&A: Share of European outlets, by country, 2006
Figure 56: C&A: Total number of outlets, by European country, 2003-07
Figure 57: C&A: Number of European outlets by fascia, Spring 2006 and 2007
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
H&M Hennes & Mauritz
Figure 58: H&MHennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06
Figure 59: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06
Figure 60: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06
Figure 61: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06
Strategic evaluation
Background
Figure 62: H&M Hennes & Mauritz: International expansion record, 1964-2007
Control and support
Financial performance
Figure 63: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06
Figure 64: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06
Figure 65: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06
Figure 66: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06
Figure 67: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06
Figure 68: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
Figure 69: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2004/05-2005/06
Store portfolio
Figure 70: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06
Figure 71: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06
Figure 72: Hennes & Mauritz: Sales per outlet by country, 2005/06
Store concept
Concept stores
Retail offering
Market positioning
Brands/product offer
Figure 73: H&M own brand portfolio, 2007
One-off collections
Pricing
Operational issues
Advertising and marketing
Figure 74: H&M: Advertising spending in the UK, 2006
e-commerce and home shopping
Grupo Inditex
Figure 75: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06
Figure 76: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06
Strategic evaluation
Background
Financial performance
Figure 77: Grupo Inditex: Financial performance, 2002/03-2006/07
Like-for-like sales growth
Figure 78: Grupo Inditex: Sales growth by type, 2002/03-2006/07
Figure 79: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07
Figure 80: Grupo Inditex: Consolidated sales by geographic region, year to January 2002/03-2006/07
Figure 81: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07
Operating profit by fascia
Figure 82: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07
Figure 83: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07
Store portfolio
Figure 84: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07
Figure 85: Grupo Inditex: Outlet data, 2002/03-2006/07
Figure 86: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07
Figure 87: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07
Figure 88: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07
Figure 89: Grupo Inditex: Average store size by fascia, 2006/07
European outlet data by country
Figure 90: Grupo Inditex: Outlet data by European market, year end to January 2002/03-2006/07
Figure 91: Grupo Inditex: Outlet data by European market and by fascia, January 2007
Franchises and joint ventures
Figure 92: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07
Figure 93: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07
Figure 94: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07
Figure 95: Grupo Inditex: Store expansion plans, 2007/08
Retail offering
Figure 96: Grupo Inditex: Age positioning and product offer by fascia, 2007
Market positioning, brands and pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Mango Group
Figure 97: Mango Group: Sales as share of European clothing specialists’ sales, 2002-06
Figure 98: Mango Spain: Sales as share of clothing specialists’ sales, 2002-06
Strategic evaluation
Background
Financial performance
Figure 99: Mango Group: Group financial performance, 2003-07
Increasing exposure to international markets
Figure 100: Mango Group: Domestic and international retail sales mix, 2003-07
International business goes from strength to strength
Company’s sales and stores growth
Figure 101: Mango Group: Sales and store growth, 2004-06
Retail sales by selected European market
Figure 102: Mango: Estimated retail sales in selected markets, 2006
Store portfolio
Figure 103: Mango Group: Outlet data, 2002-06
Figure 104: Mango Group: Store development, 2001-06
Figure 105: Mango: Share of European and non-European stores, August 2007
Figure 106: Mango: Airport operations, August 2007
Figure 107: Mango: Outlet data by European market, July 2004, March 2005, August 2006 and August 2007
Figure 108: Mango: Number of stores by selected European country, March 2005, August 2006 and August 2007
Figure 109: Mango:Share of European stores by country, August 2007
Non-European activities
Figure 110: Mango: Non-European stores network, July 2004, March 2005, August 2006 and August 2007
Mango Canada
Mango US
Retail offering
Market positioning
Product offer/brands
New developments
Pricing
Advertising and marketing
e-commerce and home shopping
Peek & Cloppenburg (Düsseldorf)
Figure 111: Peek & Cloppenburg (Düsseldorf): Total European sales as share of European clothing specialists’ sales, 2004-06
Strategic evaluation
Background
P&C Düsseldorf and P&C Hamburg
Financial performance
Figure 112: Peek & Cloppenburg (Düsseldorf): Group financial performance, 2002-06
Store portfolio
Figure 113: Peek & Cloppenburg (Düsseldorf): Outlet data, 2002-06
Figure 114: P&C (Düsseldorf): Outlets by country, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce
Mini Company Profiles
Adler
Figure 115: Adler: Sales as share of clothing specialists’ sales in Germany, 2002-06
Background
Financial performance
Figure 116: Adler: Group financial performance, 2002-06
Store portfolio
Figure 117: Adler: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Charles Vögele
Figure 118: Charles Vögele: Sales as share of clothing specialists in Europe, 2002-06
Background
Financial performance
Figure 119: Charles Vögele: Group financial performance, 2002-06
Store portfolio
Figure 120: Charles Vögele: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Diramode (Pimkie)
Background
Financial performance
Store portfolio
Figure 121: Pimkie: Outlet data, 2005 and 2006
Retail offering
Market positioning
Brands
Product offer and pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Esprit
Background
Financial performance
Figure 122: Esprit: Group financial performance, 2001/02-2005/06
Figure 123: Esprit: Sales performance by channel and region, 2001/02-2005/06
Figure 124: Esprit: Sales performance by region, 2001/02 and 2005/06
Store portfolio
Figure 125: Esprit: Outlet data, 2001/02-2005/06
Figure 126: Esprit: Store network by region and type, June 2006
Retail offering
Market positioning
Brands
Product offer
Figure 127: Esprit: Product mix, 2005/06
Pricing
e-commerce and home shopping
KiK
Figure 128: KiK: Sales as share of clothing specialists in Europe, 2001-05
Figure 129: KiK (Germany): Sales as share of clothing specialists in Germany, 2001-05
Background
Financial performance
Figure 130: KiK: Group financial performance, 2001-05
Store portfolio
Figure 131: KiK: Outlet data, 2001/02-2006/07
Retail offering
Market positioning
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Lindex
Figure 132: Lindex (Sweden): Sales as share of clothing in Sweden, 2002-06
Background
Financial performance
Figure 133: Lindex: Group financial performance, 2001/02-2005/06
Store portfolio
Figure 134: Lindex: Outlet data, 2001/02-2005/06
Market positioning
Product offer
Figure 135: Lindex: Sales breakdown by product area, 2005/06
Figure 136: Lindex: Brands, 2006
Operational issues
e-commerce and home shopping
New Yorker
Figure 137: New Yorker: Sales as share of clothing specialists in Europe, 2002-06
Figure 138: New Yorker (Germany): Sales as share of clothing specialists’ sales in Germany, 2002-06
Background
Financial performance
Figure 139: New Yorker: Group financial performance, 2002-06
Store portfolio
Figure 140: New Yorker: Outlet data, 2002-06
Figure 141: New Yorker: Outlet data by country, Summer 2004-06
Retail offering
Market positioning
Brands
Product offer
Pricing
Advertising and marketing
e-commerce and home shopping
Orsay
Figure 142: Orsay Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
Figure 143: Orsay Germany: Sales as share of clothing specialists’ sales in Germany, 2002-06
Background
Financial performance
Figure 144: Orsay Group: financial performance, 2002/03-2006/07
Store portfolio
Figure 145: Orsay: Outlet data, 2001/02-2005/06
Retail offering
Market positioning
Brands
Product offer
Pricing
e-commerce and home shopping
Takko
Figure 146: Takko: Sales as share of clothing specialists’ sales in Europe, 2001-05
Background
Financial performance
Figure 147: Takko: Group Sales performance, 2001/02-2005/06
Store portfolio
Figure 148: Takko: Outlet data, 2001/02-2005/06
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping