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About this report

Mintel European Retail Intelligence provides independent, expert coverage of the major retail sectors throughout Europe. Each title in this series analyses retailing trends in up to 19 European markets, including the Scandinavian nations and Eastern European countries such as the Czech Republic and Poland as well as the major Western European markets.

The coverage provided by each report is as accurate, relevant and up-to-date as possible, combining in-house sector expertise with retailer performance data, taken directly from industry and trade sources.

With titles ranging from 'DIY Retailing in Europe' through to 'Food Retailing in Europe', each market examination includes studies of:

* background economic and demographic data
* market sizes
* regional retailing trends and issues
* market drivers
* consumer expenditure
* consumer trends
* leading pan-European retailers
* domestic retailers
* market forecasts

Contents

Market in Brief
The future
Market size and performance
Market leaders
Report Scope
Technical notes
Financial definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2002-06
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2006
Other abbreviations
Broader Market Environment
Struggling economy
Inflation continues downward trend…
Figure 3: Italy: Consumer price inflation, 2002-06
…GDP shows weak growth in 2007 so far
Figure 4: Italy: Gross domestic product, 1995-2006
Figure 5: Italy: Consumer spending, 1996-2006
Ageing population
Figure 6: Italy: Total population, 2002-06
Figure 7: Italy: Population by age group, 2006
Market in Context
Key points
Clothing market value and trends
Figure 8: Italy: Consumer spending on clothing, 2002-06
Figure 9: Italy: Consumer spending on selected categories of goods, 2002-06
Figure 10: Italy: Consumer spending index for selected goods, 2002-06
Sector Size and Forecast
Future
Past
Figure 11: Italy: Retail sales, 2002-12
Figure 12: Italy: Clothing specialists’ sales as % of non-food and all retail sales, 2002-12
The Consumer – Where They Shop
Where people buy
Figure 23: Italy: Where clothing purchased, June 2007
Who buys where
Figure 24: Italy: Where clothing purchased, by income and age, June 2007
Figure 25: Italy: Where clothing purchased, by demographic, June 2007
Figure 26: Italy: Where clothing purchased, by age, June 2007
Figure 27: Italy: Where clothing purchased, by income bracket, June 2007
Figure 28: Italy: Where clothing purchased, by demographic, June 2007
Figure 29: Italy: Where clothing purchased, by age, June 2007
Figure 30: Italy: Where clothing purchased, by income, June 2007
Channels of Distribution
Figure 31: Italy: Clothing market – channels of distribution, 2006
Clothing specialists
Department stores
Food retailers
Other
Retailer Competitor Analysis
Figure 32: Italy: Leading clothing retailers, 2006
Market shares
Figure 33: Italy: Leading clothing retailers, market shares, 2006
Evaluation
Figure 34: Italy: Clothing retailers, evaluation, 2006/07
Retailer Profiles
Benetton Group
Figure 35: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
Strategic evaluation
Background
Financial performance
Figure 36: Benetton Group: Group financial performance, 2001-06
Figure 37: Benetton Group: Sales by geographic area, 2002-06
Figure 38: Benetton Group: Sales by geographical area, 2006
Figure 39: Benetton Group: Sales by commercial activitiy, 2002-06
Store portfolio
Figure 40: Benetton Group: Outlet data, 2002-06
Retail offering
Market positioning
Brands
Figure 41: Benetton Group: Sales by brand, 2006
Product offer
Pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
H&M Hennes & Mauritz
Figure 42: H&MHennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06
Figure 43: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06
Figure 44: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06
Figure 45: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06
Strategic evaluation
Background
Figure 46: H&M Hennes & Mauritz: International expansion record, 1964-2007
Control and support
Financial performance
Figure 47: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06
Figure 48: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06
Figure 49: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06
Figure 50: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06
Figure 51: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06
Figure 52: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
Figure 53: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2004/05-2005/06
Store portfolio
Figure 54: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06
Figure 55: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06
Figure 56: Hennes & Mauritz: Sales per outlet by country, 2005/06
Store concept
Concept stores
Retail offering
Market positioning
Brands/product offer
Figure 57: H&M own brand portfolio, 2007
One-off collections
Pricing
Operational issues
Advertising and marketing
Figure 58: H&M: Advertising spending in the UK, 2006
e-commerce and home shopping
Grupo Inditex
Figure 59: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06
Figure 60: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06
Strategic evaluation
Background
Financial performance
Figure 61: Grupo Inditex: Financial performance, 2002/03-2006/07
Like-for-like sales growth
Figure 62: Grupo Inditex: sales growth by type, 2002/03-2006/07
Figure 63: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07
Figure 64: Grupo Inditex: Consolidated sales by geographic region, Year to January 2002/03-2006/07
Figure 65: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07
Operating profit by fascia
Figure 66: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07
Figure 67: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07
Store portfolio
Figure 68: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07
Figure 69: Grupo Inditex: Outlet data, 2002/03-2006/07
Figure 70: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07
Figure 71: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07
Figure 72: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07
Figure 73: Grupo Inditex: Average store size by fascia, 2006/07
European outlet data by country
Figure 74: Grupo Inditex: Outlet data by European market, year to January 2002/03-2006/07
Figure 75: Grupo Inditex: Outlet data by European market and by fascia, January 2007
Franchises and joint ventures
Figure 76: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07
Figure 77: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07
Figure 78: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07
Figure 79: Grupo Inditex: Store expansion plans, 2007/08
Retail offering
Figure 80: Grupo Inditex: Age positioning and product offer by fascia, 2007
Market positioning, brands and pricing
Operational issues
Advertising and marketing
e-commerce and home shopping
Mini Company Profiles
Bernardi
Background
Financial performance
Store portfolio
Figure 81: Bernardi: Italian outlet data, 2002-05
Retail offering
e-commerce and home shopping
Chicco Artsana
Background
Financial performance
Store portfolio
Figure 82: Chicco: Outlet data, 2007
Retail offering
Market positioning, products and brands
e-commerce
Original Marines
Figure 83: Original Marines: Sales as share of clothing specialists’ sales in Italy, 2001-06
Background
Financial performance
Figure 84: Original Marines: Group financial performance, 2001-06
Store portfolio
Figure 85: Original Marines: Outlet data, 2001-05
Retail offering
Market positioning
Brands
Product offer
Figure 86: Original Marines: Turnover by product category, 2005
Pricing
Operational issues
e-commerce and home shopping
Oviesse
Figure 87: Oviesse: Sales as share of clothing retailers’ sales in Italy, 2002-06
Strategic evaluation
Background
Financial performance
Figure 88: Oviesse: Group financial performance, 2001/02-2006/07
Recent trading
Store portfolio
Figure 89: Oviesse: Group Outlet data, 2001/02-2006/07
New format
Retail offering
Market positioning
Brands
Product offer
Figure 90: Oviesse: Breakdown of offer by product category, 2006/07
Pricing
e-commerce and home shopping
Preca Brummel
Background
Financial performance
Store portfolio
Retail offering
Market positioning, brands and product offer
Figure 91: Preca brummel: Own-brands’ positioning, 2007
e-commerce and home shopping