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About this report

This report examines how Spain’s food and drink industry is helping people to eat more healthily through the development and launch of healthier options, and the rate at which such products are being accepted by consumers. Particular focus is placed on five food markets that have a poorer image in regard to healthy eating, namely confectionery, snacks, dairy, bakery and soft drinks.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.

Contents

Issues in the Market
Definition
Consumer research
Abbreviations
Market in Brief
Demand for healthy options stimulated by internal and broader market environment
Sales of premium and economy products both increase
Innovation led by the dairy market
Healthy options outperform standard products
Health claims increasing in importance in new product launches
Key multinationals and own-labels gain share
Supermarkets reinforce their leading position
Further growth expected
Spanish population more inclined to eat healthily
Internal Market Environment
Key points
Obesity and overweight drive demand for light options
Figure 1: Incidence of overweight and obesity in Spain, 2006
Other ailments, and demand for their solution, also rises
Figure 2: Spanish population suffering from chronic illnesses, 2003
Tapas and late dinners equal indigestion and insomnia
Figure 3: Incidence of ailments in last 12 months, by country, 2006
High potential for indigestion remedies
Figure 4: Remedies taken in last 12 months, by country, 2006
Majority of Spaniards consider their diets to be very healthy
Figure 5: Lifestyle factors with impact on health, by country, 2006
Spaniards have less time to look after themselves
Figure 6: Trends in lifestyle factors with impact on health in Spain, 2004-06
Broader Market Environment
Key points
Bigger and older population creates larger market for healthy products
Figure 7: Trends in Spanish population, by age, 2001-11
Growing immigrant population benefits sales of economy products…
Figure 8: Spanish immigrant population, by origin, 2001-05
…but increasing consumer wealth generates demand for the premium
Figure 9: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2001-11
Potential for products focusing on women’s health concerns
Figure 10: Trends in Spanish employment, by gender, 2001-05
Who’s Innovating?
Key points
Health claims increasingly common
Figure 11: Principal product claims in all food and drink launches, Spain, 2002-07
Biscuits sector leads innovation in the bakery market
Innovative new concepts from leading players in yogurt
Low-calorie and digestive themes in milk
Danone continues to lead fermented milk drink innovation
Weight watching products dominate cheese NPD
Men become targets for diet soft drinks
Niche players introduce new concepts to confectionery
Own-label marketers launch healthy-option crisps
Market Size and Forecast
Key points
Healthy options grow across the board
Figure 12: Spanish retail value sales of selected food markets, all products vs healthy options, 2002-07
Figure 13: Growth in Spanish retail value sales of healthy-option food and drinks, 2002-07
Figure 14: Healthier products, share of market value, Spain, 2007
Further growth expected, but challenges remain
Forecast
Figure 15: Forecast of Spanish retail value sales of selected healthier foods, by type, at current prices, 2002-12
Figure 16: Forecast of Spanish retail value sales of selected healthier foods, by type, at 2007 constant prices*, 2002-12
Figure 17: Healthier products share of market value, Spain, 2002, 2007 and 2012
Steady on past market’s growth level
Factors used in the forecast
Segment Performance
Key points
Functional milks and yogurts drive the dairy market
Figure 18: Spanish retail value sales of healthier options within the dairy market, by type, 2005-07
New products allay fears in carbonates sector
Figure 19: Spanish retail value sales of healthier options within the soft drinks market, by type, 2005-07
Focus on digestive health and dieting in baked goods
Figure 20: Spanish retail value sales of healthier options within the baked goods market, by type, 2005-07
Gum drives health-oriented confectionery
Figure 21: Spanish retail value sales of healthier options within the confectionery market, by type, 2005-07
Healthy-option crisps increase presence
Market Share
Key points
Leaders gain share in dairy market
Figure 22: Manufacturers’ retail value shares of healthier options within the dairy market, 2005-07
Carbonates leader consolidates its position in ‘healthier’ soft drinks
Figure 23: Manufacturers’ retail value shares of healthier options within the soft drinks market, 2005-07
Bimbo and Panrico strong in bread and cakes
Figure 24: Manufacturers’ retail value shares of healthier options within the baked goods market, 2005-07
Concentrated confectionery sales
Figure 25: Manufacturers’ retail value shares of healthier options within the confectionery market, 2005-07
Own-labels increase presence in healthier crisps and snacks
Figure 26: Manufacturers’ retail value shares of healthier options within the crisps and snacks market, 2005-07
Companies and Products
Bimbo/Sara Lee
Coca-Cola
Danone
Snack Ventures/PepsiCo
Wrigley
Channels to Market
Key points
Supermarkets grow their share
Figure 27: Spanish retail value sales of healthy-option food and drinks, by outlet type, 2005-07
Growing supermarket and hypermarket trading base
Figure 28: Numbers of hypermarkets and supermarkets, 2000-05
The Consumer - Pan-European Overview
Key points
Traditional tastes and eating habits hold back penetration of various foods
Figure 29: Use of selected foods, by country, 2006
Spaniards are most likely to avoid fats and to choose light foods
Figure 30: Attitudes towards food and diet, by country, 2006
Figure 31: Healthy eating index, by country, 2006
Figure 32: New product launches by product claim, Spain, 2002-06
The Consumer – Food Trends in Spain
Key points
Erratic trends in food consumption
Figure 33: Selected foods with highest and lowest penetration, 2006
Figure 34: Trends in penetration of selected foods, 2004-06
Although healthy options increase in significance, bad habits are on the rise
Figure 35: Trends in attitudes towards food and diet, 2004-06
The Consumer - Attitudes towards Food and Diet
Key points
Healthy lifestyles include the occasional indulgence
Figure 36: Use of selected foods, by lifestyle choices, 2006
Age and gender are most important in shaping dietary attitudes
Figure 37: Attitudes towards food and diet, by key demographic sub-group, 2006
Figure 38: Positive attitudes towards food and diet, by demographic sub-group, 2006
Young consumers hardest to convince
Figure 39: Negative attitudes towards food and diet, by demographic sub-group, 2006
Women are most receptive to low-calorie foods, potential for male-targeted healthy options
Figure 40: Attitudes towards weight control, by demographic sub-group, 2006
Lifestyles shape dietary habits
Figure 41: Attitudes towards health and diet, by lifestyle factors, 2006