Datamonitor's Spirits in South Korea industry profile is an essential resource for top-level data and analysis covering the spirits industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. Any currency conversions used in the compilation of this report have been calculated using 2006 average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2006.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Hite Co., Ltd, The 20
8.2 Diageo plc 21
8.3 Pernod Ricard 24
CHAPTER 9 Distribution 26
CHAPTER 10 Market Forecasts 27
10.1 Market Value Forecast 27
10.2 Market Volume Forecast 28
CHAPTER 11 Macroeconomic Indicators 29
CHAPTER 12 Appendix 30
12.1 Methodology 30
12.2 Industry Associations 31
12.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: South Korea Spirits Market Value: $ billion, 2002-2006 9
Table 2: South Korea Spirits Market Volume: Liters million, 2002-2006 10
Table 3: South Korea Spirits Market Segmentation I: % Share, by Value, 2006 11
Table 4: South Korea Spirits Market Segmentation II: % Share, by Value, 2006 12
Table 5: South Korea Spirits Market Share: % Share, by Volume, 2006 13
Table 6: Key Facts: Hite Co., Ltd, The 20
Table 7: Key Facts: Diageo plc 21
Table 8: Key Financials: Diageo plc 23
Table 9: Key Facts: Pernod Ricard 24
Table 10: Key Financials: Pernod Ricard 25
Table 11: South Korea Spirits Distribution: % Share, by Volume, 2006 26
Table 12: South Korea Spirits Market Value Forecast: $ billion, 2006-2011 27
Table 13: South Korea Spirits Market Volume Forecast: Liters million, 2006-2011 28
Table 14: South Korea GDP (1995=100), 2002-2006 29
Table 15: South Korea Inflation, 2002-2006 29
Table 16: South Korea Exchange Rate, 2002 29