Datamonitor's Spirits in Italy industry profile is an essential resource for top-level data and analysis covering the spirits industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. Any currency conversions used in the compilation of this report have been calculated using 2006 average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2006.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Diageo plc 20
8.2 Marnier-Lapostolle 23
8.3 Davide Campari Milano SpA 24
CHAPTER 9 Distribution 26
CHAPTER 10 Market Forecasts 27
10.1 Market Value Forecast 27
10.2 Market Volume Forecast 28
CHAPTER 11 Macroeconomic Indicators 29
CHAPTER 12 Appendix 31
12.1 Methodology 31
12.2 Industry Associations 32
12.3 Related Datamonitor Research 32

LIST OF TABLES
Table 1: Italy Spirits Market Value: $ million, 2002-2006 9
Table 2: Italy Spirits Market Volume: Liters million, 2002-2006 10
Table 3: Italy Spirits Market Segmentation I: % Share, by Value, 2006 11
Table 4: Italy Spirits Market Segmentation II: % Share, by Value, 2006 12
Table 5: Italy Spirits Market Share: % Share, by Volume, 2006 13
Table 6: Key Facts: Diageo plc 20
Table 7: Key Financials: Diageo plc 22
Table 8: Key Facts: Marnier-Lapostolle 23
Table 9: Key Facts: Davide Campari Milano SpA 24
Table 10: Italy Spirits Distribution: % Share, by Volume, 2006 26
Table 11: Italy Spirits Market Value Forecast: $ million, 2006-2011 27
Table 12: Italy Spirits Market Volume Forecast: Liters million, 2006-2011 28
Table 13: Italy Size of Population (million) , 2002-2006 29
Table 14: Italy GDP (1995=100), 2002-2006 29
Table 15: Italy Inflation, 2002-2006 29
Table 16: Italy Exchange Rate, 2002 30