Datamonitor's Spirits in Europe industry profile is an essential resource for top-level data and analysis covering the spirits industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The spirits market consists of the sale of brandy, gin & genever, liqueurs, rum, specialty spirits, tequila & mezcal, vodka and whisky. Any currency conversions used in the compilation of this report have been calculated using 2006 average exchange rates. Market shares by company or distribution channel are calculated on the basis of market volume in 2006.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 Cristall 20
8.2 ZAO Veda 21
8.3 Diageo plc 22
CHAPTER 9 Distribution 25
CHAPTER 10 Market Forecasts 26
10.1 Market Value Forecast 26
10.2 Market Volume Forecast 27
CHAPTER 11 Macroeconomic Indicators 28
CHAPTER 12 Appendix 29
12.1 Methodology 29
12.2 Industry Associations 30
12.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Europe Spirits Market Value: $ billion, 2002-2006 9
Table 2: Europe Spirits Market Volume: Liters million, 2002-2006 10
Table 3: Europe Spirits Market Segmentation I: % Share, by Value, 2006 11
Table 4: Europe Spirits Market Segmentation II: % Share, by Value, 2006 12
Table 5: Europe Spirits Market Share: % Share, by Volume, 2006 13
Table 6: Key Facts: Cristall 20
Table 7: Key Facts: ZAO Veda 21
Table 8: Key Facts: Diageo plc 22
Table 9: Key Financials: Diageo plc 24
Table 10: Europe Spirits Distribution: % Share, by Volume, 2006 25
Table 11: Europe Spirits Market Value Forecast: $ billion, 2006-2011 26
Table 12: Europe Spirits Market Volume Forecast: Liters million, 2006-2011 27
Table 13: Europe Exchange Rate, 2002 28