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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 200,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Octobre 2007 |
Taille du document : |
30 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Datamonitor's Advertising in Japan industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18
CHAPTER 7 Leading Companies 19
7.1 Dentsu Inc. 19
7.2 Hakuhodo Incorporated 22
7.3 Asatsu-DK Inc 24
CHAPTER 8 Distribution 26
CHAPTER 9 Market Forecasts 27
9.1 Market Value Forecast 27
CHAPTER 10 Macroeconomic Indicators 28
CHAPTER 11 Appendix 29
11.1 Methodology 29
11.2 Industry Associations 30
11.3 Related Datamonitor Research 30
LIST OF TABLES
Table 1: Japan Advertising Market Value: $ billion, 2002-2006 9
Table 2: Japan Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: Japan Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: Japan Advertising Market Share: % Share, by Value, 2006 12
Table 5: Key Facts: Dentsu Inc. 19
Table 6: Key Financials: Dentsu Inc. 21
Table 7: Key Facts: Hakuhodo Incorporated 22
Table 8: Key Facts: Asatsu-DK Inc 24
Table 9: Key Financials: Asatsu-DK Inc 25
Table 10: Japan Advertising Distribution: % Share, by Value, 2006 26
Table 11: Japan Advertising Market Value Forecast: $ billion, 2006-2011 27
Table 12: Japan Size of Population (million) , 2002-2006 28
Table 13: Japan GDP (1995=100), 2002-2006 28
Table 14: Japan Exchange Rate, 2002-2006 28
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