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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 200,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Octobre 2007 |
Taille du document : |
33 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Datamonitor's Advertising in Europe industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.
Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.
The Americas comprises the US, Canada, Brazil and Mexico.
The global market is composed of Asia-Pacific, Europe and the Americas.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 18
6.6 Rivalry 19
CHAPTER 7 Leading Companies 20
7.1 WPP Group plc 20
7.2 Publicis Groupe SA 24
7.3 Aegis Group Plc 27
CHAPTER 8 Distribution 29
CHAPTER 9 Market Forecasts 30
9.1 Market Value Forecast 30
CHAPTER 10 Macroeconomic Indicators 31
CHAPTER 11 Appendix 32
11.1 Methodology 32
11.2 Industry Associations 33
11.3 Related Datamonitor Research 33
LIST OF TABLES
Table 1: Europe Advertising Market Value: $ billion, 2002-2006 9
Table 2: Europe Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: Europe Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: Europe Advertising Market Share: % Share, by Value, 2006 12
Table 5: Key Facts: WPP Group 20
Table 6: Key Facts: Publicis Groupe SA 24
Table 7: Key Facts: Aegis Group Plc 27
Table 8: Europe Advertising Distribution: % Share, by Value, 2006 29
Table 9: Europe Advertising Market Value Forecast: $ billion, 2006-2011 30
Table 10: Europe Exchange Rate, 2002-2006 31
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