|
|
| Marketing - Publicité - Promotion > Etude de marché sectorielle |
|
|
|
|
€ 200,00 |
Editeur
: |
Datamonitor |
Langue
: |
Anglais |
Date de publication : |
Octobre 2007 |
Taille du document : |
32 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
|
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
Advertising in France
15 pages | Septembre 2002 |
The French market for advertising has grown by an impressing 12.5% since 2000 to reach a value of FF67.2 billion (US$ 9.5 billion), due to the millenium.
Press advertising represents the largest se |
198,00 €
|
| |
| |
Advertising on the Internet: Strategies for Success
82 pages | Juin 2000 |
“Already, in the US, there is an estimated online consumer population of approximately 94.8 million.
This is forecast to increase to over 200 million in 2005.
Similar levels of penetration |
955,00 €
|
| |
| |
Brand Strategies for Food & Drinks
186 pages | Juillet 2000 |
Brand Strategies for Food and Drink provides a snapshot of the overall state of global food retailing at the beginning of the 21st century with an emphasis on Europe.
Offering a basis on which near |
955,00 €
|
| |
| |
Global Organizational Design
172 pages | Mars 2002 |
One of the most significant changes in the past five years has been the expansion of market reach for companies around the globe.
Technology enables greater market access, better customer interact |
953,48 €
|
| |
| |
Marketing Food and Drinks To The Internet Generation: Effective youth targeting and profit opportunities
122 pages | Avril 2002 |
By 2005 every pupil in Western Europe and the USA will have access to the Internet, while working teens will see their earnings increase by an average of 7.5% year on year.
Marketing Food and Drin |
953,48 €
|
| |
| |
The Pan-European Brand: Marketing & Branding Products Across Europe
174 pages | Juillet 2000 |
"Brands that continue to thrive-at least in the European youth market-are the multinationals, particularly those that are using genuinely local marketing."The Pan-European Brand: Marketing a |
955,00 €
|
| |
| |
Retail Industry Online
122 pages | Septembre 2002 |
Although US online retail sales account for less than 1.5% of total retail sales, they are increasing steadily.
According to eMarketer's new Retail Industry Online Report, sales data from onlin |
820,00 €
|
| |
| |
Mobile Telecom Strategies in Europe: Identifying the Risk
132 pages | Novembre 2001 |
The mobile market in Europe is in turmoil - 3G debts may lead to massive casualties amongst operators and new technologies are appearing every day.
However, there is no consensus of opinion as |
816,66 €
|
| |
| |
The eMail Marketing Report
151 pages | Mai 2001 |
eMail is the most popular online activity among internet users, both at home and at work.
This creates a prime marketing opportunity, for both large and small businesses.
Marketers can use e |
820,00 €
|
| |
| |
Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers
194 pages | Décembre 2001 |
The key to successful eCommerce for the food and drink industry lies in linking manufacturers' marketing and promotional skills with retailers' transactional and fulfillment expertise.
Best Pra |
816,66 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
|
|
Datamonitor's Global Advertising industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
* Market shares are covered by manufacturer or brand
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, the Netherlands, Spain, Denmark, Norway, Sweden, Poland, Russia, the Czech Republic, Hungary and the UK.
Asia-Pacific is composed of Australia, China, India, Japan, Singapore, Taiwan and South Korea.
The Americas comprises the US, Canada, Brazil and Mexico.
The global market is composed of Asia-Pacific, Europe and the Americas.
|
|
TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 18
6.6 Rivalry 19
CHAPTER 7 Leading Companies 20
7.1 Omnicom Group Inc. 20
7.2 Publicis Groupe SA 22
7.3 WPP Group plc 25
CHAPTER 8 Distribution 29
CHAPTER 9 Market Forecasts 30
9.1 Market Value Forecast 30
CHAPTER 10 Appendix 31
10.1 Methodology 31
10.2 Industry Associations 32
10.3 Related Datamonitor Research 32
LIST OF TABLES
Table 1: Global Advertising Market Value: $ billion, 2002-2006 9
Table 2: Global Advertising Market Segmentation I: % Share, by Value, 2006 10
Table 3: Global Advertising Market Segmentation II: % Share, by Value, 2006 11
Table 4: Global Advertising Market Share: % Share, by Value, 2006 12
Table 5: Key Facts: Omnicom Group Inc. 20
Table 6: Key Facts: Publicis Groupe SA 22
Table 7: Key Facts: WPP Group 25
Table 8: Global Advertising Distribution: % Share, by Value, 2006 29
Table 9: Global Advertising Market Value Forecast: $ billion, 2006-2011 30
|
|
|
PPLSEN
|
|
|
|
|
