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Introduction

This databook is a detailed information resource covering all the key data points on Bird, Fish and Rodent Care in Romania. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 3 categories: Bird, Fish and Rodent.

Provides market value, volume, expenditure and consumption data by market, segment and subsegment.

Includes company and brand share data by categories.

Highlights

The market for Bird, Fish and Rodent Care in Romania increased between 2001-2006, growing at an average annual rate of 3.7%.

The leading company in the market in 2006 was Laphroaig. The second-largest player was Alexandrion Grup Romania with Scandic Distilleries in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Bird, Fish and Rodent Care markets.

Understand consumers' consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bird, Fish and Rodent Care 2
Summary category level - Bird 3
Summary category level - Fish 4
Summary category level - Rodent 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 ROMANIA BIRD, FISH AND RODENT CARE - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 25
Company and Brand Share Analysis 28
Expenditure & consumption per head 31
Chapter 4 LEADING COMPANY PROFILES 34
Spectrum Brands Inc 34
Chapter 5 CATEGORY ANALYSIS - BIRD 37
Value Analysis, 2001-2006 37
Value Analysis, 2006-2011 38
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 44
Company and Brand Share Analysis 47
Expenditure & consumption per head 49
Chapter 6 CATEGORY ANALYSIS - FISH 52
Value Analysis, 2001-2006 52
Value Analysis, 2006-2011 53
Value Analysis, US$ 2001-2006 55
Value Analysis, US$ 2006-2011 56
Volume Analysis, 2001-2006 58
Volume Analysis, 2006-2011 59
Company and Brand Share Analysis 62
Expenditure & consumption per head 65
Chapter 7 CATEGORY ANALYSIS - RODENT 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 74
Volume Analysis, 2006-2011 75
Company and Brand Share Analysis 78
Expenditure & consumption per head 80
Chapter 8 COUNTRY COMPARISON 83
Value 83
Volume 88
Market Share 93
Chapter 9 ROMANIA SOCIOECONOMIC PROFILE 94
Country Overview 94
Key Facts 95
Political Overview 96
Romania Economic Overview 97
Chapter 10 ROMANIA MACROECONOMIC PROFILE 98
Macroeconomic Indicators 98
Chapter 11 RESEARCH METHODOLOGY 103
Methodology overview 103
Secondary research 104
Market modelling 105
Primary research 106
Data finalisation 106
Ongoing research 107
Chapter 12 APPENDIX 108
Future readings 108
How to contact experts in your industry 108


LIST OF FIGURES
Figure 1: Romania Bird, Fish and Rodent Care value & value forecast, 2001-2011 (ROL m, nominal prices) 20
Figure 2: Romania Bird, Fish and Rodent Care category growth comparison, by value, 2001-2011 23
Figure 3: Romania Bird, Fish and Rodent Care volume & volume forecast, 2001-2011 (Kg/Units m) 26
Figure 4: Romania Bird, Fish and Rodent Care category growth comparison, by volume, 2001-2011 27
Figure 5: Romania Bird, Fish and Rodent Care company share, by value, 2005-2006 (%) 29
Figure 6: Romania Bird value & value forecast, 2001-2011 (ROL m, nominal prices) 39
Figure 7: Romania Bird category growth comparison, by value, 2001-2011 42
Figure 8: Romania Bird volume & volume forecast, 2001-2011 (Kg/Units m) 45
Figure 9: Romania Bird category growth comparison, by volume, 2001-2011 46
Figure 10: Romania Fish value & value forecast, 2001-2011 (ROL m, nominal prices) 54
Figure 11: Romania Fish category growth comparison, by value, 2001-2011 57
Figure 12: Romania Fish volume & volume forecast, 2001-2011 (Kg/Units m) 60
Figure 13: Romania Fish category growth comparison, by volume, 2001-2011 61
Figure 14: Romania Fish company share, by value, 2005-2006 (%) 63
Figure 15: Romania Rodent value & value forecast, 2001-2011 (ROL m, nominal prices) 70
Figure 16: Romania Rodent category growth comparison, by value, 2001-2011 73
Figure 17: Romania Rodent volume & volume forecast, 2001-2011 (Kg/Units m) 76
Figure 18: Romania Rodent category growth comparison, by volume, 2001-2011 77
Figure 19: Global Bird, Fish and Rodent market split (value terms, 2006) – Top 5 countries 84
Figure 20: Global Bird, Fish and Rodent market value, 2001 – 2006 (Top 5 countries) 87
Figure 21: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 89
Figure 22: Global Bird, Fish and Rodent market volume, 2001 – 2006 (Top 5 countries) 92
Figure 23: Map of Romania 95
Figure 24: Annual data review process 104


LIST OF TABLES
Table 1: Bird, Fish and Rodent Care category definitions 8
Table 2: Romania Bird, Fish and Rodent Care value, 2001-2006 (ROL m, nominal prices) 18
Table 3: Romania Bird, Fish and Rodent Care value forecast, 2006-2011 (ROL m, nominal prices) 19
Table 4: Romania Bird, Fish and Rodent Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Romania Bird, Fish and Rodent Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Romania Bird, Fish and Rodent Care volume, 2001-2006 (Kg/Units m) 24
Table 7: Romania Bird, Fish and Rodent Care volume forecast, 2006-2011 (Kg/Units m) 25
Table 8: Romania Bird, Fish and Rodent Care brand share, by value, 2005-2006 (%) 28
Table 9: Romania Bird, Fish and Rodent Care value, by brand 2005-2006 (ROL m nominal prices) 28
Table 10: Romania Bird, Fish and Rodent Care company share by value, 2005-2006 (%) 30
Table 11: Romania Bird, Fish and Rodent Care value, by company, 2005-2006 (ROL m nominal prices) 30
Table 12: Romania Bird, Fish and Rodent Care expenditure per head, 2001-2006 (ROL, nominal prices) 31
Table 13: Romania Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (ROL, nominal prices) 31
Table 14: Romania Bird, Fish and Rodent Care expenditure per head, 2001-2006 (US$ nominal prices) 32
Table 15: Romania Bird, Fish and Rodent Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 32
Table 16: Romania Bird, Fish and Rodent Care consumption per head, 2001-2006 (Kg/Units) 33
Table 17: Romania Bird, Fish and Rodent Care forecast consumption per head, 2006-2011 (Kg/Units) 33
Table 18: Spectrum Brands Inc. Key Facts 34
Table 19: Romania Bird value, 2001-2006 (ROL m, nominal prices) 37
Table 20: Romania Bird value forecast, 2006-2011 (ROL m, nominal prices) 38
Table 21: Romania Bird value, 2001-2006 (US$ m nominal prices) 40
Table 22: Romania Bird value forecast, 2006-2011 (US$ m nominal prices) 41
Table 23: Romania Bird volume, 2001-2006 (Kg/Units m) 43
Table 24: Romania Bird volume forecast, 2006-2011 (Kg/Units m) 44
Table 25: Romania Bird brand share, by value, 2005-2006 (%) 47
Table 26: Romania Bird value, by brand 2005-2006 (ROL m nominal prices) 47
Table 27: Romania Bird company share by value, 2005-2006 (%) 48
Table 28: Romania Bird value, by company, 2005-2006 (ROL m nominal prices) 48
Table 29: Romania Bird expenditure per head, 2001-2006 (ROL, nominal prices) 49
Table 30: Romania Bird forecast expenditure per head, 2006-2011 (ROL, nominal prices) 49
Table 31: Romania Bird expenditure per head, 2001-2006 (US$ nominal prices) 50
Table 32: Romania Bird forecast expenditure per head, 2006-2011 (US$ nominal prices) 50
Table 33: Romania Bird consumption per head, 2001-2006 (Kg/Units) 51
Table 34: Romania Bird forecast consumption per head, 2006-2011 (Kg/Units) 51
Table 35: Romania Fish value, 2001-2006 (ROL m, nominal prices) 52
Table 36: Romania Fish value forecast, 2006-2011 (ROL m, nominal prices) 53
Table 37: Romania Fish value, 2001-2006 (US$ m nominal prices) 55
Table 38: Romania Fish value forecast, 2006-2011 (US$ m nominal prices) 56
Table 39: Romania Fish volume, 2001-2006 (Kg/Units m) 58
Table 40: Romania Fish volume forecast, 2006-2011 (Kg/Units m) 59
Table 41: Romania Fish brand share, by value, 2005-2006 (%) 62
Table 42: Romania Fish value, by brand 2005-2006 (ROL m nominal prices) 62
Table 43: Romania Fish company share by value, 2005-2006 (%) 64
Table 44: Romania Fish value, by company, 2005-2006 (ROL m nominal prices) 64
Table 45: Romania Fish expenditure per head, 2001-2006 (ROL, nominal prices) 65
Table 46: Romania Fish forecast expenditure per head, 2006-2011 (ROL, nominal prices) 65
Table 47: Romania Fish expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 48: Romania Fish forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 49: Romania Fish consumption per head, 2001-2006 (Kg/Units) 67
Table 50: Romania Fish forecast consumption per head, 2006-2011 (Kg/Units) 67
Table 51: Romania Rodent value, 2001-2006 (ROL m, nominal prices) 68
Table 52: Romania Rodent value forecast, 2006-2011 (ROL m, nominal prices) 69
Table 53: Romania Rodent value, 2001-2006 (US$ m nominal prices) 71
Table 54: Romania Rodent value forecast, 2006-2011 (US$ m nominal prices) 72
Table 55: Romania Rodent volume, 2001-2006 (Kg/Units m) 74
Table 56: Romania Rodent volume forecast, 2006-2011 (Kg/Units m) 75
Table 57: Romania Rodent brand share, by value, 2005-2006 (%) 78
Table 58: Romania Rodent value, by brand 2005-2006 (ROL m nominal prices) 78
Table 59: Romania Rodent company share by value, 2005-2006 (%) 79
Table 60: Romania Rodent value, by company, 2005-2006 (ROL m nominal prices) 79
Table 61: Romania Rodent expenditure per head, 2001-2006 (ROL, nominal prices) 80
Table 62: Romania Rodent forecast expenditure per head, 2006-2011 (ROL, nominal prices) 80
Table 63: Romania Rodent expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 64: Romania Rodent forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 65: Romania Rodent consumption per head, 2001-2006 (Kg/Units) 82
Table 66: Romania Rodent forecast consumption per head, 2006-2011 (Kg/Units) 82
Table 67: Global Bird, Fish and Rodent market value, 2006 83
Table 68: Global Bird, Fish and Rodent market split (value terms (US$ m), 2006) – Top 5 countries 86
Table 69: Global Bird, Fish and Rodent market volume, 2006 88
Table 70: Global Bird, Fish and Rodent market split (volume terms, 2006) – Top 5 countries 91
Table 71: Leading players - Top 5 countries 93
Table 72: Romania Key Facts 95
Table 73: Romania population, by age group, 2000-2005 (millions) 98
Table 74: Romania population forecast, by age group, 2005-2010 (millions) 99
Table 75: Romania population, by gender, 2000-2005 (millions) 99
Table 76: Romania population forecast, by gender, 2005-2010 (millions) 100
Table 77: Romania real GDP, 2000-2005 (ROL bn, 2005 prices) 100
Table 78: Romania real GDP forecast, 2005-2010 (ROL bn, 2005 prices) 100
Table 79: Romania nominal GDP, 2000-2005 (ROL bn, nominal prices) 101
Table 80: Romania real GDP, 2000-2005 (US$ bn, 2005 prices) 101
Table 81: Romania real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 101
Table 82: Romania consumer price index, 2000-2005 (2000=100) 102
Table 83: Romania consumer price index, 2005-2010 (2000=100) 102
Table 84: Romania exchange rate, 2000-2005 102