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| Commerce électronique > Etude de marché sectorielle |
| Online Consumer Market in Europe |
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€ 500,00 |
Editeur
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Rocsearch |
Langue
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Anglais |
Date de publication : |
Juillet 2002 |
Taille du document : |
25 |
Autres informations : |
Description , Table des matières |
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| Nos documents publics sur le même théme (2) |
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| 1 pages | Avril 2006 | Anglais
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| Main
focus: |
online consumer
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| Research
focus: |
industry structure,advertising, |
| Geographic
focus: |
united kingdom,usa |
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| 0 pages | Avril 2003 | Anglais
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| Main
focus: |
online consumer,e-commerce,air freight,...
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| Research
focus: |
strengh and weaknesses,market outlook, |
| Geographic
focus: |
usa |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Online Consumer Market in Europe |
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Companies competing in today's consumer markets are experiencing unprecedented change on account of electronic commerce. The competitive emphasis is moving away from manufacturing to managing the brands and the consumer relationship, from tangible to intangible assets, and companies are restructuring to focus their businesses, disposing of non-core activities and investing the proceeds to streamline and grow the business. Consumer market in Europe is marked by the following key characteristics:
The rising power of the retailer
Ever-increasing consolidation (both national and international)
The rise (and fall) of new markets in developing economies
Increasing consumer sophistication
E-commerce
RocSearch has been constantly monitoring the consumer trends and has developed competitive strategies for companies spread across the globe. This report highlights the emerging trends in consumer markets across Europe and the impact they are having on the traditional business concepts.
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