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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Online Marketing: Success factors |
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€ 200,00 |
Editeur
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Rocsearch |
Langue
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Anglais |
Date de publication : |
Juillet 2002 |
Taille du document : |
20 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Online Marketing: Success factors |
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It is expected that U.S. e advertising will reach over $32 billion in 2005, representing a CAGR (Compound Annual Growth Rate) of 42%. Jupiter Communications reports that direct online marketing has a high response rate of 15%, compared to the offline response rate of 2-5%. High response rates are attributed to the ability of email marketing to reach a global audience with a personalized marketing message. Internet marketers offer customized solutions to customers and initiate a dialogue with a customer on a one-to-one basis, which is a very effective way to reach a target market.
The report defines the online marketing industry. It describes the various strategies like meta tag etc and their success factors. It outlines the e-marketing growth trends in different regions of the world from 1999-2001 along with the forecasts. The major players in the market have been listed along with their strategies and market share. Some of the most common and effective tools for e marketing such as emails, eflyers and banners have also been discussed.
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