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| Réseaux Mobiles > Etude de marché sectorielle |
| US Wireless Industry: Prepaid Wireless Service Market |
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€ 650,00 |
Editeur
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Rocsearch |
Langue
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Anglais |
Date de publication : |
Janvier 2002 |
Taille du document : |
65 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| US Wireless Industry: Prepaid Wireless Service Market |
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There are 130 millions of wireless service subscribers which accounts more than the 45 percent of the total US population. However US wireless companies are going through tough situation. To some extent, the market seems saturated. By 2005, the total no of subscribers is expected to increase by just 10 percent penetrating 60 percent of the total population. Though volume is large but it is apparent that new profitable customers are becoming difficult to find. Delayed growth prepaid wireless segment in U.S. may be related to player’s early discernment regarding return on sales. As the overall average margin for prepaid wireless service as compared to phone cards, is of 10 percent to 15 percent less after every increment.
Control acquisition costs, value-added services offers, customer retention and innovative pricing plans offerings, are considered the five key aspects of revenue capitulation. The another step in confiscating the undeveloped opportunities in the prepaid cellular market is to stop viewing its customers as undesirable.” In prepaid wireless industry high customer agitation and low loyalty due to various flamboyant competitive alternatives makes the existence a tough task. Exaggerated market competition among service providers compels to cut down the prices and thus in return all the way through the supply chain. However expanded marketing schemes and programmes have now begun to exterminate that image.
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