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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Advertising Growth Trends |
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€ 278,00 |
Editeur
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SaiBooks |
Langue
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Anglais |
Date de publication : |
Juin 2007 |
Taille du document : |
260 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Advertising Growth Trends |
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Advertising Growth Trends, published annually, gives information on publicly owned corporations that spend on advertising. Each company's historical information includes: advertising spending for each of the last five calendar years expressed in constant 1990 dollars, the percent of advertising the company expended in relation to the total spending by all companies with the same SIC, inflation adjusted sales for each of the last five years and the percent share of sales over the SIC. The average annual percent change over the five year period in spending, sales and shares are also displayed. Measures of profitability and effectiveness of the company's advertising expenditures are shown along with What-If scenarios and Management By Objective values for the next calendar year.
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Advertising and Sales Data by SIC and Company Name
Alphabetical Summary by Company Name
Industry Summary by SIC Number
Industry Summary by Name
Industry Summary by Sector
Sector Summary
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PPLSEN
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