Global demand growing more than 3% yearly through 2011.
Demand for power lawn and garden equipment worldwide is projected to rise more than three percent annually through 2011 to $18.6 billion. The pace of growth will be most rapid in the developing countries of Asia, where growing income levels and advances in residential and nonresidential building construction activity will bolster demand. Aging populations and the spread of newer products such as cordless electric trimmers will create opportunities.

Asia is small but growing.
Unlike in many consumer durables industries, Asia represents only about five percent of world demand. Even the prosperous nation of Japan is a relatively small market. Most Japanese do not have gardens of sufficient size to justify the use of power equipment. In most other Asian nations, demand is limited by low income levels. In the consumer market, most citizens lack the resources to afford power lawn and garden equipment for home use. Low wages also dampen professional demand, since the low cost of labor encourages the use of manual equipment in landscaping applications.
North America, Western Europe and Australia will continue to be the dominant markets, with about 90 percent of demand in 2011. Consumers in these developed nations have high per-capita income levels that allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the world’s golf courses, which are major consumers of power lawn and garden equipment.
The residential market accounted for the majority of global power lawn and garden equipment sales in 2006. Gains in developed nations will benefit from rising incomes, as many consumers trade in existing equipment for newer models. Rising standards of living will also boost gains in developing regions, as more consumers are able to afford power equipment. Advances in the commercial segment will benefit from the continued popularity of golf in many regions of the world.

Turf & grounds equipment to exhibit fastest gains.
Lawnmowers will continue to be the largest product segment, benefitting from their wide use in both residential and commercial applications. Turf and grounds equipment is expected to post the best gains because of continuing growth in the professional landscaping services industry and the rising number of golf courses worldwide. Other products, which include trimmers, edgers, snow throwers, parts and accessories, will benefit from rising standards of living in developing nations.

Study coverage
It presents historical data for 1996, 2001 and 2006 plus forecasts for 2011 and 2016 for supply and demand in six regions and 19 countries. The study also considers market environment factors, evaluates company market share and profiles 44 industry competitors worldwide.

INTRODUCTION xii

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4
General 4
World Economic Outlook 5
Personal Income & Expenditure Trends 10
Building Construction Expenditure Trends 15
World Demographic Outlook 17
Urbanization Patterns 19
Household Formation Patterns 21
Lawn & Garden Equipment Pricing Patterns 23
Legal & Regulatory Issues 24
Technology & Product Innovation 26

III. SUPPLY & DEMAND 28
General 28
World Power Lawn & Garden Equipment Dynamics 29
Regional Sales Trends 32
Products 34
Lawnmowers 35
Turf & Grounds Equipment 37
Other 39
World Power Lawn & Garden Equipment by Market 41
Residential 42
Commercial 44
International Trade Flows 46

IV. NORTH AMERICA 49
General 49
United States 54
Canada 58
Mexico 63

V. WESTERN EUROPE 68
General 68
Belgium 72
France 76
Germany 79
Italy 84
Netherlands 89
Spain 92
Sweden 96
United Kingdom 100
Other Western Europe 105

VI. ASIA/PACIFIC 111
General 111
Australia 116
China 120
India 126
Indonesia 130
Japan 134
New Zealand 139
South Korea 142
Other Asia/Pacific 146

VII. OTHER REGIONS 151
Other Regions 151
Latin America 155
Brazil 160
Other Latin America 164
Eastern Europe 168
Hungary 174
Poland 177
Russia 181
Other Eastern Europe 185
Africa/Mideast 189
VIII. INDUSTRY STRUCTURE 194
General 194
Industry Composition 195
Market Share 197
Product Development 200
Manufacturing 201
Engine Production 202
Marketing 203
Distribution 206
Financial Requirements 207
Mergers, Acquisitions & Industry Restructuring 209
Cooperative Agreements 214
Company Profiles 216
Alamo Group Incorporated 217
Ariens Company 221
Belos AB, see GGP Sweden
Black & Decker Corporation 224
Blount International Incorporated 226
BlueBird International, see Husqvarna
Bomford, see Alamo Group
Bosch (Robert) GmbH 228
Briggs & Stratton Corporation 229
Bush Hog LLC 236
Bynorm Vic Pty Limited, see Ariens
China Changchun CHANLIN Group Company Limited 238
Cifarelli SpA 239
Country Home Products Incorporated 240
Dana Corporation 242
Deere & Company 244
Dixon Industries Incorporated, see Husqvarna
Dolmar GmbH, see Makita
Draper Tools Limited 249
Echo Incorporated, see Mitsui & Company
Electrolux AB 251
EMAK Group 252
Excel Industries Incorporated 254
Exmark Manufacturing Company Incorporated, see Toro
Faucheux SAS, see Alamo Group
Fuji Heavy Industries Limited 256
GGP Sweden AB 258
Hayter Limited, see Toro
Herschel-Adams Corporation, see Alamo Group
Hoffco Comet Industries Incorporated 262
Homelite Consumer Products Incorporated, see Techtronic
Honda Motor Company Limited 264
Husqvarna AB 267
Jacobsen, see Textron Incorporated
Jenn Feng Industrial Company Limited 272
Jiangsu Linhai Group 273
Jonsered, see Husqvarna
Kawasaki Heavy Industries Limited 274
Kee Mowers Incorporated, see Hoffco
Kioritz Corporation, see Mitsui & Company
Kohler Company 277
Kubota Corporation 280
Lawn-Boy Incorporated, see Toro
LESCO Incorporated 283
Liaocheng Changchi Gardening & Horticulture Machinery Company Limited 284
Locke Turf Equipment Company, see Ariens
M&W Gear, see Alamo Group
Makita Corporation 285
Marunaka Limited 288
Masport NZ Limited 289
McConnel Limited, see Alamo Group
McLane Manufacturing Incorporated 290
Mitsui & Company Limited 292
MTD Products Incorporated 294
Murray Incorporated, see Briggs & Stratton
National Mower Company, see Ariens
Ningbo Benye Tractor & Automobile Manufacture
Company Limited, see Deere & Company
Oregon Cutting Systems Group, see Blount International
Ransomes Jacobsen, see Textron
Rhino, see Alamo Group
Robin America Incorporated, see Fuji Heavy Industries
Rousseau, see Alamo Group
Schulte Industries Limited, see Alamo Group
Sears Holdings Corporation 300
Shandong Huasheng Zhongtian Machinery
Company Limited 303
Shenyang Hejin Holding Investment Company Limited 304
Simplicity Manufacturing Incorporated, see Briggs & Stratton
SMA, see Alamo Group
Spearhead, see Alamo Group
Stens Corporation, see Ariens
STIHL Holding AG & Company KG 305
Techtronic Industries Company Limited 309
Tecumseh Products Company 312
TerraMarc Industries, see Mitsui & Company
Textron Incorporated 315
Tiger Corporation, see Alamo Group
Toro Company 319
Twose of Tiverton Limited, see Alamo Group
Viking GmbH, see STIHL
WOLF-Garten GmbH & Company KG 324
Yangzhou Weibang Garden Machine Plant 326
Yazoo/Kees Power Equipment, see Husqvarna

LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3

SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product by Region 10
2 World per Capita GDP by Region 12
3 World Building Construction Expenditures by Region 17
4 World Population by Region 19
5 World Urban Population by Region 21
6 Number of Households by Region 22
7 Power Lawn & Garden Equipment Pricing Trends 24

SECTION III -- SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment Shipments by Region 30
2 World Power Lawn & Garden Equipment Demand by Region 33
3 Power Lawn & Garden Equipment Demand by Type 35
4 World Power Lawnmower Demand by Region 37
5 World Turf & Grounds Equipment Demand by Region 39
6 Other Power Lawn & Garden Equipment Demand by Region 40
7 World Power Lawn & Garden Equipment Demand by Market 42
8 Residential Power Lawn & Garden Equipment Demand by Region 44
9 Commercial Power Lawn & Garden Equipment Demand by Region 46
10 World Power Lawn & Garden Equipment Net Exports 48

SECTION IV -- NORTH AMERICA
1 North America Power Lawn & Garden Equipment Supply & Demand 51
2 North America Power Lawn & Garden Equipment Demand by Type & Market 53
3 United States Power Lawn & Garden Equipment Supply & Demand 55
4 United States Power Lawn & Garden Equipment Demand by Type & Market 58
5 Canada Power Lawn & Garden Equipment Supply & Demand 60
6 Canada Power Lawn & Garden Equipment Demand by Type & Market 62
7 Mexico Power Lawn & Garden Equipment Supply & Demand 64
8 Mexico Power Lawn & Garden Equipment Demand by Type & Market 67

SECTION V -- WESTERN EUROPE
1 Western Europe Power Lawn & Garden Equipment Supply & Demand 70
2 Western Europe Power Lawn & Garden Equipment Demand by Type & Market 72
3 Belgium Power Lawn & Garden Equipment Supply & Demand 73
4 Belgium Power Lawn & Garden Equipment Demand by Type & Market 75
5 France Power Lawn & Garden Equipment Supply & Demand 77
6 France Power Lawn & Garden Equipment Demand by Type & Market 79
7 Germany Power Lawn & Garden Equipment Supply & Demand 81
8 Germany Power Lawn & Garden Equipment Demand by Type & Market 84
9 Italy Power Lawn & Garden Equipment Supply & Demand 86
10 Italy Power Lawn & Garden Equipment Demand by Type & Market 88
11 Netherlands Power Lawn & Garden Equipment Supply & Demand 90
12 Netherlands Power Lawn & Garden Equipment Demand by Type & Market 92
13 Spain Power Lawn & Garden Equipment Supply & Demand 94
14 Spain Power Lawn & Garden Equipment Demand by Type & Market 96
15 Sweden Power Lawn & Garden Equipment Supply & Demand 98
16 Sweden Power Lawn & Garden Equipment Demand by Type & Market 100
17 United Kingdom Power Lawn & Garden Equipment Supply & Demand 102
18 United Kingdom Power Lawn & Garden Equipment Demand by Type & Market 105
19 Other Western Europe Power Lawn & Garden Equipment Supply & Demand 107
20 Other Western Europe Power Lawn & Garden Equipment Demand by Type & Market 110

SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden Equipment Supply & Demand 114
2 Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market 116
3 Australia Power Lawn & Garden Equipment Supply & Demand 118
4 Australia Power Lawn & Garden Equipment Demand by Type & Market 120
5 China Power Lawn & Garden Equipment Supply & Demand 123
6 China Power Lawn & Garden Equipment Demand by Type & Market 125
7 India Power Lawn & Garden Equipment Supply & Demand 127
8 India Power Lawn & Garden Equipment Demand by Type & Market 130
9 Indonesia Power Lawn & Garden Equipment Supply & Demand 132
10 Indonesia Power Lawn & Garden Equipment Demand by Type & Market 134
11 Japan Power Lawn & Garden Equipment Supply & Demand 136
12 Japan Power Lawn & Garden Equipment Demand by Type & Market 138
13 New Zealand Power Lawn & Garden Equipment Supply & Demand 140
14 New Zealand Power Lawn & Garden Equipment Demand by Type & Market 142
15 South Korea Power Lawn & Garden Equipment Supply & Demand 144
16 South Korea Power Lawn & Garden Equipment Demand by Type & Market 146
17 Other Asia/Pacific Power Lawn & Garden Equipment Supply & Demand 148
18 Other Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market 150

SECTION VII -- OTHER REGIONS
1 Other Regions Power Lawn & Garden Equipment Supply & Demand 153
2 Other Regions Power Lawn & Garden Equipment Demand by Type & Market 155
3 Latin America Power Lawn & Garden Equipment Supply & Demand 158
4 Latin America Power Lawn & Garden Equipment Demand by Type & Market 160
5 Brazil Power Lawn & Garden Equipment Supply & Demand 162
6 Brazil Power Lawn & Garden Equipment Demand by Type & Market 164
7 Other Latin America Power Lawn & Garden Equipment Supply & Demand 166
8 Other Latin America Power Lawn & Garden Equipment Demand by Type & Market 168
9 Eastern Europe Power Lawn & Garden Equipment Supply & Demand 171
10 Eastern Europe Power Lawn & Garden Equipment Demand by Type & Market 173
11 Hungary Power Lawn & Garden Equipment Supply & Demand 175
12 Hungary Power Lawn & Garden Equipment Demand by Type & Market 177
13 Poland Power Lawn & Garden Equipment Supply & Demand 179
14 Poland Power Lawn & Garden Equipment Demand by Type & Market 181
15 Russia Power Lawn & Garden Equipment Supply & Demand 183
16 Russia Power Lawn & Garden Equipment Demand by Type & Market 185
17 Other Eastern Europe Power Lawn & Garden Equipment Supply & Demand 187
18 Other Eastern Europe Power Lawn & Garden Equipment Demand by Type & Market 189
19 Africa/Mideast Power Lawn & Garden Equipment Supply & Demand 191
20 Africa/Mideast Power Lawn & Garden Equipment Demand by Type & Market 193

SECTION VIII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Sales by Company, 2006 196
2 Selected Acquisitions & Divestitures 212
3 Selected Cooperative Agreements 215

LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Relationship Between Power Lawn & Garden Equipment Demand per Capita & GDP per Capita, 2006 14

SECTION III -- SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment Shipments by Region, 2006 31
2 World Power Lawn & Garden Equipment Production Share Increase by Region, 2006-2011 32
3 World Power Lawn & Garden Equipment Demand by Region, 2006 34

SECTION VIII -- INDUSTRY STRUCTURE
1 World Power Lawn & Garden Equipment Market Share by Company, 2006 197