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Boulangerie - Pâtisserie > Etude de marché sectorielle
 Baked Goods/Bakery Products in France
€ 198,00
Editeur :
Euromonitor
Langue :
Anglais
Date de publication :
Juin 2004
Taille du document :
10
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Baked Goods/Bakery Products in France

• Baked Goods/Bakery
 

 
Products: Market Size

 

 
The French market for baked goods/bakery products is valued at €12.9 billion
 

 
in 2003, reflecting growth of 1.7% on the previous year.

 

 
• Baked Goods/Bakery Products: Market Sectors

 

 
Baked goods accounted for the largest share of the market, with an 80.2% value
 

 
share in 2003, registering a value of €10.3 billion.

 

 
• Baked Goods/Bakery Products: Share of Market

 

 
Figures shown are for 2002 as 2003 data was unavailable at the time of writing.
 

 


 

 
• Baked Goods/Bakery Products: Marketing Activity

 

 
Traditional bakeries represent 67% of the value market in 2003, and thus advertising
 

 
expenditures in baked goods remains limited.

 

 
• Baked Goods/Bakery Products: Corporate Overview

 

 
Sales of bakery products remained dominated by artisanal products, even though
 

 
their share declined slightly between 2001 and 2002.

 

 
• Baked Goods/Bakery Products: Brioche Pasquier

 

 
Company turnover increased by 3.8% in 2003 to reach €497 million.

 

 
• Baked Goods/Bakery Products: Groupe Danone sa

 

 
Danone's turnover amounted to €13.6 billion in 2002, which represents a fall
 

 
of 6.3% over the previous year.

 

 
• Baked Goods/Bakery Products: Bahlsen Group

 

 
Bahlsen Group sales reached €551 million in 2002, up by 1.1% on the previous
 

 
year. Figures for 2003 were unavailable at the time of writing.

 

 
• Baked Goods/Bakery Products: Saveurs de France

 

 
Turnover for the company was €179.2 million in 2003, up by 5.1% on the previous
 

 
year.

 

 
• Baked Goods/Bakery Products: Distribution

 

 
Unlike most other packaged foods sectors dominated by supermarkets and hypermarkets,
 

 
bakeries, included in the "others" channel, remained the clear leader
 

 
in distribution over the review period, with a value share of 64% in 2003.

 

 
• Baked Goods/Bakery Products: Consumer Profile

 

 
Per capita expenditure on bakery products amounted to €216.4 in 2003, an
 

 
increase of 2% on 2002.

 

 
• Baked Goods/Bakery Products: Market Forecasts

 

 
The bakery products market is forecast to grow to more than €13.1 billion
 

 
(more than US$14.9 billion) by 2007.

 

 
• Baked Goods/Bakery Products: Sector Forecasts

 

 
Baked goods with a market share of 79.5% in 2003 will continue to be the largest
 

 
player in the market, registering a value of Euro 10.4 million.


 



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