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• Breakfast Cereals:
 

 
Market Size

 

 
The market for breakfast cereals was worth €610 million (US$1.1 billion)
 

 
in 2003 at current prices, up 21% over the review period.

 

 
• Breakfast Cereals: Market Sectors

 

 
In 2003, the single most important sector in the French breakfast cereal market
 

 
was the children's cereal category, representing some €349 million (US$628
 

 
million) or 57% total value share.

 

 
• Breakfast Cereals: Share of Market

 

 
Figures shown are for 2002 as 2003 data was unavailable at the time of writing.
 

 


 

 
• Breakfast Cereals: Marketing Activity

 

 
Total adspend by leading manufacturers in the breakfast cereals market amounted
 

 
to €60 million in 2003.

 

 
• Breakfast Cereals: Corporate Overview

 

 
The French breakfast cereal market was becoming increasingly concentrated in 2002
 

 
with the top two companies accounting for over 70% of retail sales.

 

 
• Breakfast Cereals: Kellogg Company

 

 
Kellogg Company recorded a turnover of US$8.8 billion in 2003, an increase of
 

 
6.1% on the review period.

 

 
• Breakfast Cereals: Nestle Group

 

 
Nestlé group turnover amounted to €88 billion in 2003, representing
 

 
a decline of 1.3% over 2002 figures.

 

 
• Breakfast Cereals: Distribution

 

 
Multiple grocers constituted the most significant distribution channel during
 

 
the five years of the review period, reaching an 87% share of total value by 2003.
 

 


 

 
• Breakfast Cereals: Consumer Profile

 

 
Value consumption of breakfast cereals is still low in France (compared with countries
 

 
such as the US, the UK and Germany) at just €10.2 per capita in 2003.

 

 
• Breakfast Cereals: Market Forecasts

 

 
The market is forecast to grow by 8.5% over the forecast period, to reach €662
 

 
million by 2008.

 

 
• Breakfast Cereals: Sector Forecasts

 

 
Children's cereals will remain the most important category with sales forecast
 

 
to reach €396 million by 2008

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation I 11 CHAPTER 5 Market Segmentation II 12 CHAPTER 6 Market Share 13 CHAPTER 7 Competitive Landscape 14 CHAPTER 8 Leading Companies 15 8.1 Kellogg Company 15 8.2 General Mills, Inc. 15 8.3 Nestle S.A. 15 8.4 PepsiCo, Inc. 16 CHAPTER 9 Distribution 17 CHAPTER 10 Market Forecasts 18 10.1 Market Value Forecast 18 10.2 Market Volume Forecast 19 CHAPTER 11 Macroeconomic Indicators 20 CHAPTER 12 Further Reading 22 12.1 Sources 22 12.2 Related Datamonitor Research 22 LIST OF TABLES Table 1: France Breakfast Cereals Market Value: $ million, 2000-2004 9 Table 2: France Breakfast Cereals Market Volume: Kg million, 2000-2004 10 Table 3: France Breakfast Cereals Market Segmentation I: % Share, by Value, 2004 11 Table 4: France Breakfast Cereals Market Segmentation II: % Share, by Value, 2004 12 Table 5: France Breakfast Cereals Market Share: % Share, by Value, 2004 13 Table 6: France Breakfast Cereals Distribution: % Share, by Value, 2004 17 Table 7: France Breakfast Cereals Market Value Forecast: $ million, 2004-2009 18 Table 8: France Breakfast Cereals Market Volume Forecast: Kg million, 2004-2009 19 Table 9: France Size of Population (million) , 2000-2004 20 Table 10: France GDP (1995=100), 2000-2004 20 Table 11: France Inflation, 2000-2004 20 Table 12: France Exchange Rate, 2000 21 CONTENTS