• Childrenswear:
 

 
Market Size

 

 
The French market for childrenswear has grown by 1.7% since 2002 to reach a value
 

 
of almost €4.3 billion (US$5.1 billion) in 2003.

 

 
• Childrenswear: Market Sectors

 

 
In 2003, girlswear was the largest sector in value terms with 36.4% of the market,
 

 
reaching around €1.6 billion.

 

 
• Childrenswear: Share of Market

 

 
The French market for clothing is extremely fragmented in terms of manufacturers.
 

 


 

 
• Childrenswear: Marketing Activity

 

 
Advertising activity in 2003 reached a figure of around €45 million.

 

 
• Childrenswear: Corporate Overview

 

 
The Zannier Group managed to hold the leading position with a turnover of more
 

 
than double to that of its competitors, due to the fact the group holds a rather
 

 
large range of brands such as Chipie, Catimini and Alphabet.

 

 
• Childrenswear: Groupe Zannier

 

 
Turnover for Groupe Zannier amounted to €620 million in 2003, representing
 

 
a 2.6% increase on the previous year.

 

 
• Childrenswear: Petit Bateau sa

 

 
Turnover for 2003 amounted to an estimated €181 million, an increase of 0.6%
 

 
on the previous year.

 

 
• Childrenswear: Naf Naf Sa

 

 
Turnover reached €262.8 million in 2002, an increase of 9.4% on the previous
 

 
year.

 

 
• Childrenswear: Distribution

 

 
Multiple clothing stores accounted for the largest share of the market with 42.9%
 

 
of value sales in 2003.

 

 
• Childrenswear: Consumer Profile

 

 
In 2003, expenditure per capita on children's clothing in France amounted to an
 

 
average of €618 per child aged between 0 and 2 years old and €510 per
 

 
child aged between 3 and 14 years old.

 

 
• Childrenswear: Market Forecasts

 

 
The market is forecast to grow by 6.3% from 2003 to 2008 to reach a value of €4.5
 

 
billion (US$5.3 billion).

 

 
• Childrenswear: Sector Forecasts

 

 
Girlswear is set to retain the largest share of the market, with an expected value
 

 
share around 37% in 2008.