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| Boulangerie - Pâtisserie > Etude de marché sectorielle |
| Cookies/Biscuits and Crackers in France |
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€ 198,00 |
Editeur
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Euromonitor |
Langue
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Anglais |
Date de publication : |
Juin 2004 |
Taille du document : |
10 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Cookies/Biscuits and Crackers in France |
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Cookies/Biscuits  
  and Crackers: Market Size
 
  The market for cookies/biscuits and crackers has grown by almost 10% over the  
  review period to reach a value of €1.6 billion (US$2.9 billion) in 2003.  
 
 
  Cookies/Biscuits and Crackers: Market Sectors
 
  Chocolate coated biscuits is the largest sector, accounting for almost 29% of  
  value sales in 2003.
 
  Cookies/Biscuits and Crackers: Share of Market
 
  Groupe Danone, through its subsidiary Belin LU, which accounted for almost 40%  
  of value sales in 2002, dominated the French cookie and biscuit market.
 
  Cookies/Biscuits and Crackers: Marketing Activity
 
  In 2003, television was the most important media used biscuits and crackers manufacturers.  
  Representing around 80% of total marketing expenditure.
 
  Cookies/Biscuits and Crackers: Corporate Overview
 
  Danone leads the biscuits market with its LU brand, accounting for 39.3% of value  
  sales in 2002.
 
  Cookies/Biscuits and Crackers: Groupe Danone sa
 
  Groupe Danone's turnover amounted to €13.6 billion in 2002, which represents  
  a fall of 6.3% over the previous year.
 
  Cookies/Biscuits and Crackers: United Biscuits (Holdings) Plc (01)
 
  In 2003 United Biscuits registered a turnover of £1.3 billion, a fall of  
  0.6% over 2002.
 
  Cookies/Biscuits and Crackers: Bahlsen Group
 
  Bahlsen Group sales reached €551 million in 2002, up by 1.1% on the previous  
  year.
 
  Cookies/Biscuits and Crackers: Distribution
 
  Large grocery outlets dominate retail distribution of sweet and savory cookies,  
  with both supermarket/hypermarket categories combined accounting for 77% of value  
  sales in 2003.
 
  Cookies/Biscuits and Crackers: Consumer Profile
 
  Per capita expenditure has increased from €24.7 in 1999 to €26.8 in  
  2003, representing a growth of 8%.
 
  Cookies/Biscuits and Crackers: Market Forecasts
 
  The market is forecast to grow by 3.6% over the forecast period, to reach a value  
  of €1.7 billion (US$3.1 billion) in 2008.
 
  Cookies/Biscuits and Crackers: Sector Forecasts
 
  Chocolate coated sweet biscuits will remain the main sector of cookies/biscuits  
  and crackers, accounting for over 29% of sales in 2008.
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