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Boulangerie - Pâtisserie > Etude de marché sectorielle
 Cookies/Biscuits and Crackers in France
€ 198,00
Editeur :
Euromonitor
Langue :
Anglais
Date de publication :
Juin 2004
Taille du document :
10
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Cookies/Biscuits and Crackers in France

• Cookies/Biscuits
 

 
and Crackers: Market Size

 

 
The market for cookies/biscuits and crackers has grown by almost 10% over the
 

 
review period to reach a value of €1.6 billion (US$2.9 billion) in 2003.
 

 


 

 
• Cookies/Biscuits and Crackers: Market Sectors

 

 
Chocolate coated biscuits is the largest sector, accounting for almost 29% of
 

 
value sales in 2003.

 

 
• Cookies/Biscuits and Crackers: Share of Market

 

 
Groupe Danone, through its subsidiary Belin LU, which accounted for almost 40%
 

 
of value sales in 2002, dominated the French cookie and biscuit market.

 

 
• Cookies/Biscuits and Crackers: Marketing Activity

 

 
In 2003, television was the most important media used biscuits and crackers manufacturers.
 

 
Representing around 80% of total marketing expenditure.

 

 
• Cookies/Biscuits and Crackers: Corporate Overview

 

 
Danone leads the biscuits market with its LU brand, accounting for 39.3% of value
 

 
sales in 2002.

 

 
• Cookies/Biscuits and Crackers: Groupe Danone sa

 

 
Groupe Danone's turnover amounted to €13.6 billion in 2002, which represents
 

 
a fall of 6.3% over the previous year.

 

 
• Cookies/Biscuits and Crackers: United Biscuits (Holdings) Plc (01)

 

 
In 2003 United Biscuits registered a turnover of £1.3 billion, a fall of
 

 
0.6% over 2002.

 

 
• Cookies/Biscuits and Crackers: Bahlsen Group

 

 
Bahlsen Group sales reached €551 million in 2002, up by 1.1% on the previous
 

 
year.

 

 
• Cookies/Biscuits and Crackers: Distribution

 

 
Large grocery outlets dominate retail distribution of sweet and savory cookies,
 

 
with both supermarket/hypermarket categories combined accounting for 77% of value
 

 
sales in 2003.

 

 
• Cookies/Biscuits and Crackers: Consumer Profile

 

 
Per capita expenditure has increased from €24.7 in 1999 to €26.8 in
 

 
2003, representing a growth of 8%.

 

 
• Cookies/Biscuits and Crackers: Market Forecasts

 

 
The market is forecast to grow by 3.6% over the forecast period, to reach a value
 

 
of €1.7 billion (US$3.1 billion) in 2008.

 

 
• Cookies/Biscuits and Crackers: Sector Forecasts

 

 
Chocolate coated sweet biscuits will remain the main sector of cookies/biscuits
 

 
and crackers, accounting for over 29% of sales in 2008.


 



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