• Footwear: Market
 

 
Size

 

 
The French market for footwear has grown by 1% since 2002 to reach a value of
 

 
€10.3 billion (US$12.1 billion) in 2003.

 

 
• Footwear: Market Sectors

 

 
Women's footwear was the largest sector in value terms with over 51%, reaching
 

 
€5.3 billion in 2003.

 

 
• Footwear: Share of Market

 

 
Women's footwear was the largest sector in value terms with over 51%, reaching
 

 
€5.3 billion in 2003.

 

 
• Footwear: Marketing Activity

 

 
The press was the most popular advertising medium accounting for 46.6% of total
 

 
advertising expenditure in 2003

 

 
• Footwear: Corporate Overview

 

 
Vivarte managed to assume a leading position in the market due to its presence
 

 
within the premium and mass distribution channels through its subsidiaries like
 

 
San Marina, André SA and Minelli.

 

 
• Footwear: Adidas-Salomon ag

 

 
Turnover of Adidas-Salomon AG decreased by 3.9% in 2003 to €6.3 billion.
 

 


 

 
• Footwear: Eram sa

 

 
Eram's turnover amounted to more than €1.3 billion in 2002.

 

 
• Footwear: Chaussures Bally sa

 

 
There is no available data since 2000.

 

 
• Footwear: Vivarte

 

 
Turnover for 2002 amounted to €1.9 billion, an increase of 3.6% on the previous
 

 
year.

 

 
• Footwear: Distribution

 

 
The French retail distribution of footwear has traditionally been highly fragmented.
 

 
However, due to the decrease of demand over the past years, the market registered
 

 
some concentration through chains.

 

 
• Footwear: Consumer Profile

 

 
Per capita expenditure amounted to around €180 in 2003, representing an increase
 

 
of 7% over the review period.

 

 
• Footwear: Market Forecasts

 

 
The market is forecast to grow by almost 6% over the review period to reach nearly
 

 
€11 billion (US$13 billion) in 2008.

 

 
• Footwear: Sector Forecasts

 

 
Women's footwear is set to retain the largest share of the market, with an expected
 

 
value market share of 50.5% in 2008.

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation 11 CHAPTER 5 Competitive Landscape 12 CHAPTER 6 Leading Companies 13 6.1 Adidas-Salomon AG 13 6.2 Bally Schuhfabriken AG 13 6.3 Eram SA 13 6.4 Fila 14 6.5 NIKE, Inc. 14 6.6 Vivarte SA 14 CHAPTER 7 Market Forecasts 15 7.1 Market Value Forecast 15 7.2 Market Volume Forecast 16 CHAPTER 8 Macroeconomic Indicators 17 CHAPTER 9 Further Reading 19 9.1 Sources 19 9.2 Related Datamonitor Research 19 LIST OF TABLES Table 1: France Footwear Market Value: $ billion, 2000-2004 9 Table 2: France Footwear Market Volume: Pairs million, 2000-2004 10 Table 3: France Footwear Market Segmentation: % Share, by Value, 2004 11 Table 4: France Footwear Market Value Forecast: $ billion, 2004-2009 15 Table 5: France Footwear Market Volume Forecast: Pairs million, 2004-2009 16 Table 6: France Size of Population (million) , 2000-2004 17 Table 7: France GDP (1995=100), 2000-2004 17 Table 8: France Inflation, 2000-2004 17 Table 9: France Exchange Rate, 2000 18 CONTENTS