Household Cleaning Products in France

• Household Cleaning

Products: Market Size

The French market for household cleaning products increased by 2.6% in 2002 to

reach a value of €3.29 billion (US$3.1 billion) in 2003.

• Household Cleaning Products: Market Sectors

Laundry care remains the largest sector in the market with sales of over €1.8

billion (US$1.6 billion) in 2003, accounting for a 57.1% market share. Driving

growth in this market has been in particular detergent liquids and tablets and

laundry aids. Due to the high maturity of this sector, growth over the review

period remained contained at 9%.

• Household Cleaning Products: Share of Market

At the time of writing, 2003 market share data was unavailable.

• Household Cleaning Products: Marketing Activity

Advertising expenditure is given as global company marketing expenditure in 2003.

• Household Cleaning Products: Corporate Overview

Household cleaning products is a mature market in the France with five well-established

companies accounting for nearly 70% of sales in 2003.

• Household Cleaning Products: Unilever Group

Unilever's turnover reached €42.94 billion in 2003, a decrease of 11.9% on

the previous year, bringing profits up to €5.9 billion, down 3.3% on 2002.

• Household Cleaning Products: Henkel Kgaa

Henkel’s turnover reached EUR9.44 billion (US$10 billion) in 2003, a decrease

of 2.3% on the previous year, bringing profits up to EUR768 million, up 15.7%

on 2002. Restructuring continued, leading to the sale of Cognis in 2001 and the

re-focussing of the company into five GBUs.

• Household Cleaning Products: Reckitt Benckiser Plc

Reckitt Benckiser’s turnover grew by 5.5% to £3.71 billion (US$5.6

billion) in 2003, bringing net profit to £489 million (US$733 million),

an increase of 19.9% over 2002. Dishwashing products and laundry, surface and

toilet care are covered under Household and Health & Personal Care, a division

with a turnover of £3.52 billion (US$5.3 billion) in 2003, contributing

£639 million operating profit.

• Household Cleaning Products: Procter & Gamble Co

Procter & Gamble increased their turnover by 7.8% in 2003 to over US$43 billion,

with profits before tax reaching US$7.5 billion.

• Household Cleaning Products: Colgate-Palmolive Co

Colgate-Palmolive’s turnover reached US$9.9 billion in 2003, an increase

of 6.6% on the previous year, bringing profits up to US$2.04 billion, up 9.2%

on 2002.

• Household Cleaning Products: Distribution

In 2003, the dominant retail distribution formats in the textile washing products

market were supermarkets and hypermarkets, holding over 90% of value sales.

• Household Cleaning Products: Consumer Profile

Per capita expenditure on textile washing products has increased by 16.1% over

the review period, bringing per capita spending to €55.3 (US$52.2) in 2003,

up from €46.4 (US$44.0) in 1999.

• Household Cleaning Products: Market Forecasts

The market is expected to grow by 11.2% over the forecast period to reach a value

of almost €3.7 billion (US$3.5 billion) in 2008.

• Household Cleaning Products: Sector Forecasts

Laundry care is expected to remain the largest sector over the forecast period,

reaching sales of nearly €2 billion (US$1.9 billion) in 2008, corresponding

to a growth of 5.4% over the forecast period, and attaining 54.1% market share.