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Textile Et Habillement > Etude de marché sectorielle
 Menswear in France
€ 198,00
Editeur :
Euromonitor International
Langue :
Anglais
Date de publication :
Juin 2004
Taille du document :
10
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Menswear in France

• Menswear: Market
 

 
Size

 

 
The market for menswear in France registered a value of €8.2 billion in 2003,
 

 
up by 1.5% on the previous year.

 

 
• Menswear: Market Sectors

 

 
The trousers sector is the largest sector in value terms with 24.3%, reaching
 

 
a value of €1.7 billion.

 

 
• Menswear: Share of Market

 

 
Devanlay led the market with around 2.9% of the market in value terms in 2003.
 

 


 

 
• Menswear: Marketing Activity

 

 
The print media, especially magazines, is the main means of advertising and represents
 

 
55% of total expenses in advertising.

 

 
• Menswear: Corporate Overview

 

 
Devanlay has managed to assume a leading market position due to its importance
 

 
in most of the growing sectors (shirts, knitwear, other tops).

 

 
• Menswear: Sara Lee Corporation

 

 
Sara Lee's turnover for 2003 amounted to US$18.3 million, an increase of 3.8%
 

 
on the previous year.

 

 
• Menswear: Devanlay sa

 

 
Turnover for 2003 amounted to an estimated €288 million, and increase of
 

 
1.4% on the previous year.

 

 
• Menswear: Vestra sa

 

 
Vestra's turnover amounted to an estimated €79 million, an increase of 2.6%
 

 
on the previous year.

 

 
• Menswear: Polo Ralph Lauren

 

 
Polo Ralph Lauren's turnover amounted to €2.4 billion in 2003, representing
 

 
an increase of 1% on the previous year.

 

 
• Menswear: Distribution

 

 
Distribution is now highly organized and controlled by non-food specialist chains,
 

 
large food retailers and mail order groups.

 

 
• Menswear: Consumer Profile

 

 
Per capita expenditure in menswear was €116.5 in 2003.

 

 
• Menswear: Market Forecasts

 

 
The market is forecast to grow by 9% over the review period, to reach a value
 

 
of around €7.5 billion (US$ 8.9 billion) by 2008.

 

 
• Menswear: Sector Forecasts

 

 
The trousers sector is set to retain the largest share of the market, with an
 

 
expected value share of 24.3%, reaching €1.8 billion in 2008.


 

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Segmentation I 10 CHAPTER 4 Market Segmentation II 11 CHAPTER 5 Competitive Landscape 12 CHAPTER 6 Leading Companies 13 6.1 Devanlay S.A. 13 6.2 Dim S.A. 13 6.3 Polo Ralph Lauren Corporation 13 6.4 VF Corporation 14 CHAPTER 7 Market Forecasts 15 7.1 Market Value Forecast 15 CHAPTER 8 Macroeconomic Indicators 16 CHAPTER 9 Further Reading 18 9.1 Sources 18 9.2 Related Datamonitor Research 18 LIST OF TABLES Table 1: France Menswear Market Value: $ million, 2000-2004 9 Table 2: France Menswear Market Segmentation I: % Share, by Value, 2004 10 Table 3: France Menswear Market Segmentation II: % Share, by Value, 2004 11 Table 4: France Menswear Market Value Forecast: $ million, 2004-2009 15 Table 5: France Size of Population (million) , 2000-2004 16 Table 6: France GDP (1995=100), 2000-2004 16 Table 7: France Inflation, 2000-2004 16 Table 8: France Exchange Rate, 2000 17


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