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• Savory Snacks:
 

 
Market Size

 

 
Value sales of sweet and savory snacks increased by more than 4% to reach over
 

 
€830 million in 2003. Volume sales grew by 1.6% to more than 118,000 tons.
 

 


 

 
• Savory Snacks: Market Sectors

 

 
Nuts was the largest subsector of the sweet and savory snacks sector in 2003,
 

 
accounting for a little more than 30% of overall volume sales. They are, however,
 

 
suffering more and more from competition from other subsectors, such as extruded
 

 
snacks.

 

 
• Savory Snacks: Share of Market

 

 
Data for 2003 unavailable at the time of writing.

 

 
• Savory Snacks: Marketing Activity

 

 
In France in 2003, Television accounted for more than 60% within the Savory snacks
 

 
sector.

 

 
• Savory Snacks: Corporate Overview

 

 
Data for 2003 unavailable at the time of writing.

 

 
• Savory Snacks: Pepsico Inc

 

 
PepsiCo Inc was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay.
 

 
The company serves consumers in two major businesses: beverages and snacks.

 

 
• Savory Snacks: Bahlsen Saint-Michel sa

 

 
No figures for 2003 were available.

 

 
• Savory Snacks: Sara Lee Corporation

 

 
Sara Lee reported sales of US$18.2 billion for 2003, a 3.8% increase on 2002.
 

 


 

 
• Savory Snacks: Distribution

 

 
The supermarkets/hypermarkets channel constitutes the main distribution format
 

 
for savory snacks, commanding an estimated value share of 76% in 2003.

 

 
• Savory Snacks: Consumer Profile

 

 
French people are increasing their consumption of sweet and savory snacks, with
 

 
both the consumption frequency and the average amount spent steadily increasing.
 

 


 

 
• Savory Snacks: Market Forecasts

 

 
The French market for savory snacks is forecast to grow by approximately 11% over
 

 
the forecast period, to reach a value of €922 million in 2008.

 

 
• Savory Snacks: Sector Forecasts

 

 
Following the development of savory snacking amongst children, with the introduction
 

 
of mini-formats of extruded snacks specifically marketed at them, manufacturers
 

 
are likely to continue to use children to progressively broaden savory snack consumption
 

 
among adults as well.

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation I 11 CHAPTER 5 Market Segmentation II 12 CHAPTER 6 Market Share 13 CHAPTER 7 Competitive Landscape 14 CHAPTER 8 Leading Companies 15 8.1 Lorenz Bahlsen Snack-World GmbH & Co KG Germany 15 8.2 PepsiCo, Inc. 15 8.3 Groupe Danone 15 8.4 Sara Lee Corporation 16 8.5 Oetker Gruppe 16 CHAPTER 9 Distribution 17 CHAPTER 10 Market Forecasts 18 10.1 Market Value Forecast 18 10.2 Market Volume Forecast 19 CHAPTER 11 Macroeconomic Indicators 20 CHAPTER 12 Further Reading 22 12.1 Sources 22 12.2 Related Datamonitor Research 22 LIST OF TABLES Table 1: France Savory Snacks Market Value: $ million, 2000-2004 9 Table 2: France Savory Snacks Market Volume: Kg million, 2000-2004 10 Table 3: France Savory Snacks Market Segmentation I: % Share, by Value, 2004 11 Table 4: France Savory Snacks Market Segmentation II: % Share, by Value, 2004 12 Table 5: France Savory Snacks Market Share: % Share, by Value, 2003 13 Table 6: France Savory Snacks Distribution: % Share, by Value, 2003 17 Table 7: France Savory Snacks Market Value Forecast: $ million, 2004-2009 18 Table 8: France Savory Snacks Market Volume Forecast: Kg million, 2004-2009 19 Table 9: France Size of Population (million) , 2000-2004 20 Table 10: France GDP (1995=100), 2000-2004 20 Table 11: France Inflation, 2000-2004 20 Table 12: France Exchange Rate, 2000-2004 21 CONTENTS