• Spirits and
 

 
Liqueurs: Market Size

 

 
In value terms, spirits sales continued to increase in 2003, by 1%, largely as
 

 
a result of rising prices in the on-trade channel, where the average price of
 

 
spirits rose by 2%.

 

 
• Spirits and Liqueurs: Market Sectors

 

 
France has Europe’s highest per capita consumption of whisky with almost
 

 
20% of global volume sales.

 

 
• Spirits and Liqueurs: Share of Market

 

 
The spirits sector is fairly concentrated, with the top four players together
 

 
accounting for almost 50% of volume sales in 2002.

 

 
• Spirits and Liqueurs: Marketing Activity

 

 
Advertising expenditure for spirits increased by 4.4% in 2002, to almost €100
 

 
million.

 

 
• Spirits and Liqueurs: Corporate Overview

 

 
Pernod Ricard accounted for 13% of whisky sales in 2002.

 

 
• Spirits and Liqueurs: Pernod Ricard sa

 

 
Pernod Ricard group’s turnover amounted to €3.5 billion in 2003, registering
 

 
a decline of 26.9% over 2002.

 

 
• Spirits and Liqueurs: La Martiniquaise Svs

 

 
Turnover for 2003 reached an estimated €2.7 billion, up by 0.3% on the previous
 

 
year.

 

 
• Spirits and Liqueurs: Diageo Plc

 

 
Diageo's turnover in 2003 amounted to £8.7 billion, an increase of 3.1%
 

 
over the previous year.

 

 
• Spirits and Liqueurs: Distribution

 

 
Over the review period, volume sales of spirits increased by 0.1% in the off-trade
 

 
channel, compared to 0.2% in the on-trade channel.

 

 
• Spirits and Liqueurs: Consumer Profile

 

 
Total per capita consumption of spirits decreased by 3.6 % since 1998.

 

 
• Spirits and Liqueurs: Market Forecasts

 

 
Spirits sales are predicted to increase by 1.7% in volume terms between 2003 and
 

 
2008.

 

 
• Spirits and Liqueurs: Sector Forecasts

 

 
Despite a slowdown compared to the performance recorded over the review period,
 

 
whisky volume sales are expected to increase by 9.5% over the forecast period,
 

 
helped by the popularity of bigger 1 liter and 1.5 liter bottles.