• Womenswear:
 

 
Market Size

 

 
The French market for womenswear grew by 1.4% over 2003, registering a value of
 

 
€12.1 billion (US$14.4 billion) in 2003.

 

 
• Womenswear: Market Sectors

 

 
In 2003 underwear was the largest sector in value terms with 26% of the market,
 

 
reaching €3.1 billion.

 

 
• Womenswear: Share of Market

 

 
The French market for clothing is extremely fragmented with regards to manufacturers.
 

 
Consequently, no single company dominates retail sales.

 

 
• Womenswear: Marketing Activity

 

 
Press is the main means of advertising, especially through magazines and represents
 

 
55% of total expenses in advertising.

 

 
• Womenswear: Corporate Overview

 

 
The market is expanding rapidly thanks to the growth of retail chains such as
 

 
Etam and Promod, which are able to offer fashion clothes at a lower price compared
 

 
to most of the private labels.

 

 
• Womenswear: Promod

 

 
Promod's turnover decreased by close to 12.7%, reaching €347 million in 2001.
 

 


 

 
• Womenswear: Naf Naf Sa

 

 
Turnover for 2002 amounted to €262.8 million, an increase of 9.4% on the
 

 
previous year.

 

 
• Womenswear: Etam Developpement sa

 

 
Turnover for 2002 amounted to more than €1.1 billion, an increase of 3% on
 

 
the previous year.

 

 
• Womenswear: Inditex (Zara)

 

 
Turnover for 2002 amounted to over €3.9 billion, an increase of 22.3% on
 

 
the previous year.

 

 
• Womenswear: Distribution

 

 
Retail distribution has been modified by the growing importance of mass distribution,
 

 
discounters and own label clothing.

 

 
• Womenswear: Consumer Profile

 

 
Per capita expenditure on womenswear in 2003 amounted to €154 per annum

 

 
• Womenswear: Market Forecasts

 

 
The market is forecast to grow by over 8% over the review period, to reach just
 

 
over €13 billion (US$15.3 billion) in 2008.

 

 
• Womenswear: Sector Forecasts

 

 
Underwear is set to retain the largest share of the market with an expected value
 

 
share of almost 27% in 2008.
 

 

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Segmentation I 10 CHAPTER 4 Market Segmentation II 11 CHAPTER 5 Competitive Landscape 12 CHAPTER 6 Leading Companies 13 6.1 Inditex 13 6.2 Etam Développement 13 6.3 Naf Naf Group 13 6.4 Promod 14 CHAPTER 7 Market Forecasts 15 7.1 Market Value Forecast 15 CHAPTER 8 Macroeconomic Indicators 16 CHAPTER 9 Further Reading 18 9.1 Sources 18 9.2 Related Datamonitor Research 18 LIST OF TABLES Table 1: France Womenswear Market Value: $ billion, 2000-2004 9 Table 2: France Womenswear Market Segmentation I: % Share, by Value, 2004 10 Table 3: France Womenswear Market Segmentation II: % Share, by Value, 2004 11 Table 4: France Womenswear Market Value Forecast: $ billion, 2004-2009 15 Table 5: France Size of Population (million) , 2000-2004 16 Table 6: France GDP (1995=100), 2000-2004 16 Table 7: France Inflation, 2000-2004 16 Table 8: France Exchange Rate, 2000 17 CONTENTS