Chapter 2 The Market

• Scope of the Report
  
  
• Methodology
  
  
• Product Definitions and Classifications
  
  
  
  
  
  • Mattress Sizes
    
    
  • Table 2-1 Mattress Sizes
    
    
  • Mattress Construction and Materials
    
    
  • Innerspring
    
    
  • Foam, Latex, Gel
    
    
  • Air
    
    
  • Water
    
    
  • Futons
    
    
  • Adjustable
    
    
  • Mattress Foundations
    
    
  • Mattress Price Levels
  
  
  
  
• Market Size
  
  
  
  
  
  • Global Wholesale Sales
    
    
  • U.S. Wholesale and Retail Sales
    
    
  • U.S. Market Size
    
    
  • Table 2-2 U.S. Shipments, Imports and Exports of Mattresses, 2002-2006(E) (in million $)
    
    
  • Figure 2-1 U.S. Market Size for Mattress Manufacturing, 2002-2006(E) (in million $)
    
    
  • U.S. Mattress Shipments
    
    
  • Table 2-3 U.S. Mattress Shipments by Category, 2002-2006(E) (in million $)
    
    
  • Table 2-4 Mattress Manufacturing Shipment Categories by NAICS Code
    
    
  • U.S. Mattress Imports and Exports
    
    
  • Figure 2-2 U.S. Imports and Exports of Mattresses, 2002-2006 (in million $)
    
    
  • Table 2-5 U.S. Imports of Mattresses by Type, 2002-2006 (in million $)
    
    
  • Table 2-6 U.S. Exports of Mattresses by Type, 2002-2006 (in million $)
    
    
  • Total Imports and Exports by Country
    
    
  • Figure 2-3 U.S. Imports of Mattresses by Top 3 Countries, 2006 (%)
    
    
  • Table 2-7 U.S. Imports of Mattresses by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Figure 2-4 U.S. Exports of Mattresses by Top 3 Countries, 2006 (%)
    
    
  • Table 2-8 U.S. Exports of Mattresses by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Mattress Imports by Type
    
    
  • Pneumatic Mattresses
    
    
  • Figure 2-5 U.S. Imports of Pneumatic Mattresses and Other Inflatable Articles (nesoi), 2002-2006 (in million $)
    
    
  • Table 2-9 U.S. Imports of Pneumatic Mattresses & Other Inflatable Articles (nesoi) by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Waterbeds
    
    
  • Figure 2-6 U.S. Imports of Waterbed Mattresses, Liners and Parts by Top 3 Countries, 2006 (%)
    
    
  • Table 2-10 U.S. Imports of Waterbed Mattresses, Liners and Parts by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Mattress Supports
    
    
  • Figure 2-7 U.S. Imports of Mattress Supports by Top 3 Countries, 2006 (%)
    
    
  • Table 2-11 U.S. Imports of Mattress Supports by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Cellular Rubber or Plastic Mattresses
    
    
  • Figure 2-8 U.S. Imports of Cellular Rubber or Plastic Mattresses by Top 3 Countries, 2006 (%)
    
    
  • Table 2-12 U.S. Imports of Cellular Rubber or Plastic Mattresses by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Cotton Mattresses
    
    
  • Figure 2-9 U.S. Imports of Cotton Mattresses by Top 3 Countries, 2006 (%)
    
    
  • Table 2-13 U.S. Imports of Cotton Mattresses by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Uncovered Innerspring Mattresses
    
    
  • Figure 2-10 U.S. Imports of Uncovered Innerspring Mattresses by Top 3 Countries, 2006 (%)
    
    
  • Table 2-14 U.S. Imports of Uncovered Innerspring Mattresses by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Mattresses of Other Material
    
    
  • Figure 2-11 U.S. Imports of Other Material Mattresses (nesoi) by Top 4 Countries, 2006 (%)
    
    
  • Table 2-15 U.S. Imports of Mattresses of Other Material (nesoi) by Top 10 Countries, 2002-2006 (in million $)
  
  
  
  
• Mattress Exports by Type
  
  
  
  
  
  • Pneumatic Mattresses
    
    
  • Figure 2-12 U.S. Exports of Pneumatic Mattresses and Other Inflatable Articles (nesoi) by Top 5 Countries, 2006 (%)
    
    
  • Table 2-16 U.S. Exports of Pneumatic Mattresses and Other Inflatable Articles (nesoi) by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Mattress Supports
    
    
  • Figure 2-13 U.S. Exports of Mattress Supports by Top 5 Countries, 2006 (%)
    
    
  • Table 2-17 U.S. Exports of Mattress Supports by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Cellular Rubber or Plastic Mattresses
    
    
  • Figure 2-14 U.S. Exports of Cellular Rubber or Plastic Mattresses by Top 3 Countries, 2006 (%)
    
    
  • Table 2-18 U.S. Exports of Cellular Rubber or Plastic Mattresses by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Mattresses Other Than Cellular Rubber or Plastic
    
    
  • Figure 2-15 U.S. Exports of Mattresses Other Than Cellular Rubber or Plastic by Top 3 Countries, 2006 (%)
    
    
  • Table 2-19 U.S. Exports of Mattresses Other Than Cellular Rubber or Plastic by Top 10 Countries, 2002-2006 (in million $)
    
    
  • Cotton Mattresses Supports
    
    
  • Figure 2-16 U.S. Exports of Cotton Mattress Supports* by Top 3 Countries, 2006 (%)
    
    
  • Table 2-20 U.S. Exports of Cotton Mattress Supports by Top 10 Countries, 2002-2006 (in million $)
  
  
  
  
• Market Forecast
  
  
  
  
  
  • Factors Contributing to Growth
    
    
  • Near-term Outlook
    
    
  • Five-Year Outlook
    
    
  • Table 2-21 Forecast of U.S. Shipments, Imports and Exports of Mattresses, 2007-2011 (in million $)

Chapter 3 Trends and Dynamics

• New Focus on High-End and Specialty Bedding
  
  
• Premium Mattresses
  
  
• Luxury Mattresses
  
  
• Super Duper Premium
  
  
• Specialty Mattresses
  
  
• Figure 3-1 Market Share of Specialty Bedding Wholesale Sales, 2006 (%)
  
  
• Health Benefits
  
  
• Regulations
  
  
  
  
  
  • Fire Safety Regulations
    
    
  • Labeling Rules for Used Bedding
    
    
  • Medical Reimbursement Guidelines
    
    
  • Environmental Factors
    
    
  • Natural and Organic Materials
    
    
  • Mattress Disposal and Recycling
    
    
  • Sustainable Furniture Council
    
    
  • The Economy
    
    
  • The Housing Market
    
    
  • Figure 3-2 New and Existing Home Sales, 2002-2007(E) (in millions)
    
    
  • Population Growth
    
    
  • Figure 3-3 Estimated U.S. Population, 2002-2007 (in millions)
    
    
  • Figure 3-4 Forecast of the U.S. Population, 2010-2030 (in millions)
    
    
  • Mortgage and Interest Rates
    
    
  • Figure 3-5 Average Annual Mortgage Rates for 30-Year Fixed-Rate Mortgages, 2002-2006 (%)
    
    
  • Consumer Confidence
    
    
  • Figure 3-6 Consumer Sentiment Index, January 2002-June 2007
    
    
  • Disposable Income
    
    
  • Table 3-1 U.S. Disposable Personal Income: Total and Per Capita, 2002-2006 (in chained 2000 dollars*)
    
    
  • Unemployment Levels
    
    
  • Table 3-2 U.S. Unemployment Rate, January 2002-August 2007 (seasonally adjusted)
    
    
  • Figure 3-7 Number of Unemployed in the U.S., 2002-2006 (in thousands)
    
    
  • Gross Domestic Product
    
    
  • Figure 3-8 U.S. GDP Growth by Quarter, 2002 Q1-2007 Q2 (seasonally adjusted annual rates)
    
    
  • Durable Goods Orders
    
    
  • Figure 3-9 U.S. Durable Goods Sales and Inventories, 2002-2005
    
    
  • (in million $)
    
    
  • Figure 3-10 U.S. Furniture/Home Furnishings Durable Goods Sales and Inventories, 2002-2005 (in million $)
    
    
  • Energy Prices
    
    
  • Figure 3-11 U.S. Average Monthly Prices for Gasoline and Residential Heating Oil (in $ per gallon) and Residential Natural Gas (in $ per thousand cubic feet), 2002-2007*
    
    
  • The Replacement Market
    
    
  • Price and Availability of Raw Materials
    
    
  • Foam
    
    
  • Steel
    
    
  • Figure 3-12 U.S. Monthly Steel Prices, January 2006-July 2007 ($ per metric ton) Fabric
    
    
  • Competitive Forces
    
    
  • China Threat
    
    
  • The Effect of the Internet
    
    
  • Demographics
    
    
  • Outlook for 2007

Chapter 4 Competitive Profiles

• Market Share
  
  
• Figure 4-1 Market Share of Top Mattress Companies by Wholesale Sales, 2005 (%)
  
  
• Table 4-1 Ranking of U.S. Bedding Producers Based on Wholesale Sales, 2006
  
  
• Other Important Competitors
  
  
• Comfort Solutions (formerly King Koil Licensing Company, Inc.)
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-2 Comfort Solutions by King Koil’s U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-2 Annual Wholesale Bedding Revenues of Comfort Solutions, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • New Licensee
    
    
  • Operations in India
  
  
  
  
• Englander Sleep Products, LLC
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-3 Englander’s U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-3 Annual Wholesale Bedding Revenues of Englander, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • New Logo
    
    
  • New President
    
    
  • New Licensee
  
  
  
  
• International Bedding Corp.
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-4 International Bedding’s U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-4 Annual Wholesale Bedding Revenues of IBC, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • New Licenses
  
  
  
  
• Kingsdown, Inc.
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-5 Kingsdown’s U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-5 Annual Wholesale Bedding Revenues of Kingsdown, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • New Logo
    
    
  • Reprioritizing Sales Channels
  
  
  
  
• Restonic Mattress Corp.
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-6 Restonic’s U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-6 Annual Wholesale Bedding Revenues of Restonic, 2002-2006 (in million $)
    
    
  • Company News
    
    
  • Management Changes
  
  
  
  
• Sealy
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-7 Sealy’s U.S. Product and Brand Portfolio by Budget Level
    
    
  • Table 4-8 Sealy’s U.S. Product and Brand Portfolio by Material
    
    
  • Performance
    
    
  • Figure 4-7 Annual Revenues of Sealy, 2002-2006 (in million $)
    
    
  • Figure 4-8 Sealy’s Geographic Distribution of Sales, 2004-2006 (% of Total)
    
    
  • Figure 4-9 Annual Wholesale Bedding Revenues of Sealy, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • New Product Lines
  
  
  
  
• Select Comfort Corp.
  
  
  
  
  
  • Corporate Background
    
    
  • Figure 4-10 Select Comfort Net Sales by Channel, 2006 (%)
    
    
  • Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-11 Annual Revenues of Select Comfort, 2002-2006 (in million $)
    
    
  • Figure 4-12 Annual Wholesale Bedding Revenues of Select Comfort, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • Personnel Changes
    
    
  • Advertising and Promotion
  
  
  
  
• Serta International
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-9 Serta’s U.S. Products and Brands
    
    
  • Performance
    
    
  • Figure 4-13 Annual Wholesale Bedding Revenues of Serta, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • Acquisitions and Partnerships
    
    
  • Expanded Product Line
  
  
  
  
• Simmons Co.
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-10 Simmons U.S. Products and Brands
    
    
  • Performance
    
    
  • Figure 4-14 Annual Revenues of Simmons, 2002-2006 (in million $)
    
    
  • Figure 4-15 Annual Wholesale Bedding Revenues of Simmons, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • Personnel News
    
    
  • Licensing Activities
    
    
  • Divestitures
    
    
  • Overseas Activities
  
  
  
  
• Consolidated Bedding, Inc. (Spring Air)
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-11 Spring Air’s Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-16 Annual Wholesale Bedding Revenues of Spring Air, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • Management Changes
    
    
  • Awards
    
    
  • Updated Website
    
    
  • Hospitality Market
  
  
  
  
• Tempur-Pedic
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-12 Tempur-Pedic’s U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-17 Annual Revenues of Tempur-Pedic, 2002-2006 (in million $)
    
    
  • Figure 4-18 Annual Mattress Sales of Tempur-Pedic: Total vs. U.S., 2002-2006 (in million $)
    
    
  • Figure 4-19 Annual Wholesale Bedding Revenues of Tempur-Pedic, 2003-2006 (in million $)
    
    
  • Company News
    
    
  • Channels of Distribution
    
    
  • Antitrust/Price Fixing Allegations
    
    
  • New Medical Product
  
  
  
  
• Therapedic Sleep Products
  
  
  
  
  
  • Corporate Background
    
    
  • Product and Brand Portfolio
    
    
  • Table 4-13 U.S. Product and Brand Portfolio
    
    
  • Performance
    
    
  • Figure 4-20 Annual Wholesale Bedding Revenues of Therapedic, 2003-2006 (in million $)
    
    
  • Company News

Chapter 5 Promotion and Distribution

• Marketing and Promotion
  
  
• It’s All About the Customer’s Well-Being
  
  
• It’s All About the Competition
  
  
• It’s All About the Marketing
  
  
• Marketing Outside the (Idiot) Box: Alternatives to TV and Print Advertising
  
  
• Promotions
  
  
• Loyalty Programs
  
  
• Mattresses on Vacation
  
  
• Table 5-1 U.S. Mattress Company-Hotel Partnerships
  
  
• Celebrity Endorsements
  
  
• Warranties and Guarantees
  
  
• Distinction Among Retailers
  
  
• Trade Shows
  
  
• Distribution
  
  
  
  
  
  • Channels of Distribution
    
    
  • Channel Growth
    
    
  • Figure 5-1 U.S. Distribution of Mattresses by Channel, 2006 (%)
    
    
  • Figure 5-2 U.S. Distribution of Specialty Mattresses by Channel, 2006 (%)
    
    
  • The Largest Mattress Retailing Companies
    
    
  • Table 5-2 Largest U.S. Mattress Retailers and Their Channels, 2006
    
    
  • Seasonality

Chapter 6 The End User

• Consumer Purchasers
  
  
• Consumer Attitudes
  
  
• Figure 6-1 Age of Consumer Mattresses, 2007 (%)
  
  
• Figure 6-2 Factors Considered Most Important in Deciding Where to Buy a Mattress, 2005 (%)
  
  
• Commercial Purchasers
  
  
• Simmons Market Research Bureau (SMRB) Survey Findings
  
  
• Mattress Purchases
  
  
• Table 6-1 U.S. Adults Who Purchased a Mattress/Box Spring in the Past 12 Months, 2005-2007 (% of adults)
  
  
• The Age Factor
  
  
• Figure 6-3 Mattress Purchases by Age Group, 2007 (base index = 100)
  
  
• Table 6-2 Mattress Purchases by Age and Price Range, 2007 (base index = 100)
  
  
• Sex and Mattresses
  
  
• Figure 6-4 U.S. Adult Men vs. Women Who Purchased a Mattress in the Past Year, 2007 (%)
  
  
• Table 6-3 Mattress Purchases by Gender and Price Range, 2007 (base index = 100)
  
  
• Mattress Purchases by Race
  
  
• Figure 6-5 Mattress Purchases by Race/Ethnicity, 2007 (base index = 100)
  
  
• Table 6-4 Mattress Purchases by Race/Ethnicity and Price Range, 2007 (base index = 100)
  
  
• Regional Differences
  
  
• Figure 6-6 Mattress Purchasers by Region, 2007 (base index = 100)
  
  
• Table 6-5 Mattress Purchasers by Region and Price Range, 2007 (base index = 100)
  
  
• Educational Attainment
  
  
• Figure 6-7 Mattress Purchasers by Educational Attainment, 2007 (base index = 100)
  
  
• Table 6-6 Mattress Purchasers by Educational Attainment and Price Range, 2007 (base index = 100)
  
  
• Mattress Purchases by Employment Status
  
  
• Figure 6-8 Mattress Purchasers by Employment Status, 2007 (base index = 100)
  
  
• Table 6-7 Mattress Purchasers by Employment Status and Price Range, 2007 (base index = 100)
  
  
• Household Income
  
  
• Figure 6-9 Mattress Purchasers by Household Income, 2007 (base index = 100)
  
  
• Table 6-8 Mattress Purchasers by Household Income and Price Range, 2007 (base index = 100)
  
  
• Marital Status
  
  
• Figure 6-10 Mattress Purchasers by Marital Status, 2007 (base index = 100)
  
  
• Table 6-9 Mattress Purchasers by Marital Status and Price Range, 2007 (base index = 100)
  
  
• Number of Children in the Household
  
  
• Figure 6-11 Mattress Purchasers by Number of Children in the Household, 2007 (base index = 100)
  
  
• Table 6-10 Mattress Purchasers by Number of Children in the Household and Price Range, 2007 (base index = 100)