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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Hong Kong. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Hong Kong increased between 2001-2006, growing at an average annual rate of 1%.

The leading company in the market in 2006 was Mead Johnson Nutritionals. The second-largest player was Wyeth with Novartis AG in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 14
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 15
Value Analysis, US$ 2001-2006 17
Value Analysis, US$ 2006-2011 17
Volume Analysis, 2001-2006 19
Volume Analysis, 2006-2011 20
Company and Brand Share Analysis 22
Expenditure & consumption per capita 25
Chapter 4 LEADING COMPANY PROFILES 28
Mead Johnson & Corporation 28
Wyeth 30
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 32
Value Analysis, 2001-2006 32
Value Analysis, 2006-2011 33
Value Analysis, US$ 2001-2006 35
Value Analysis, US$ 2006-2011 35
Volume Analysis, 2001-2006 37
Volume Analysis, 2006-2011 38
Company and Brand Share Analysis 40
Expenditure & consumption per capita 43
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 46
Value Analysis, 2001-2006 46
Value Analysis, 2006-2011 47
Value Analysis, US$ 2001-2006 49
Value Analysis, US$ 2006-2011 49
Volume Analysis, 2001-2006 51
Volume Analysis, 2006-2011 52
Company and Brand Share Analysis 55
Expenditure & consumption per capita 57
Chapter 7 COUNTRY COMPARISON 60
Value 60
Volume 65
Market Share 70
Chapter 8 HONG KONG SOCIOECONOMIC PROFILE 71
Country Overview 71
Key Facts 72
Political Overview 73
Hong Kong Economic Overview 74
Chapter 9 HONG KONG MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 10 RESEARCH METHODOLOGY 82
Methodology overview 82
Secondary research 83
Market modelling 84
Primary research 85
Data finalisation 85
Ongoing research 86
Chapter 11 APPENDIX 87
Future readings 87
How to contact experts in your industry 87


LIST OF FIGURES
Figure 1: Hong Kong Baby Drinks value & value forecast, 2001-2011 (HKD m, nominal prices) 16
Figure 2: Hong Kong Baby Drinks category growth comparison, by value, 2001-2011 18
Figure 3: Hong Kong Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 21
Figure 4: Hong Kong Baby Drinks category growth comparison, by volume, 2001-2011 21
Figure 5: Hong Kong Baby Drinks company share, by value, 2005-2006 (%) 23
Figure 6: Hong Kong Infant Formula value & value forecast, 2001-2011 (HKD m, nominal prices) 34
Figure 7: Hong Kong Infant Formula category growth comparison, by value, 2001-2011 36
Figure 8: Hong Kong Infant Formula volume & volume forecast, 2001-2011 (Kg m) 39
Figure 9: Hong Kong Infant Formula category growth comparison, by volume, 2001-2011 39
Figure 10: Hong Kong Infant Formula company share, by value, 2005-2006 (%) 41
Figure 11: Hong Kong Baby Juice value & value forecast, 2001-2011 (HKD m, nominal prices) 48
Figure 12: Hong Kong Baby Juice category growth comparison, by value, 2001-2011 50
Figure 13: Hong Kong Baby Juice volume & volume forecast, 2001-2011 (Liters m) 53
Figure 14: Hong Kong Baby Juice category growth comparison, by volume, 2001-2011 54
Figure 15: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 61
Figure 16: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 64
Figure 17: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 66
Figure 18: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 69
Figure 19: Map of Hong Kong 72
Figure 20: Annual data review process 83


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Hong Kong Baby Drinks value, 2001-2006 (HKD m, nominal prices) 14
Table 3: Hong Kong Baby Drinks value forecast, 2006-2011 (HKD m, nominal prices) 15
Table 4: Hong Kong Baby Drinks value, 2001-2006 (US$ m nominal prices) 17
Table 5: Hong Kong Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 17
Table 6: Hong Kong Baby Drinks volume, 2001-2006 (Kg/Liters m) 19
Table 7: Hong Kong Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 20
Table 8: Hong Kong Baby Drinks brand share, by value, 2005-2006 (%) 22
Table 9: Hong Kong Baby Drinks value, by brand 2005-2006 (HKD m nominal prices) 22
Table 10: Hong Kong Baby Drinks company share by value, 2005-2006 (%) 24
Table 11: Hong Kong Baby Drinks value, by company, 2005-2006 (HKD m nominal prices) 24
Table 12: Hong Kong Baby Drinks expenditure per capita, 2001-2006 (HKD, nominal prices) 25
Table 13: Hong Kong Baby Drinks forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 25
Table 14: Hong Kong Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 26
Table 15: Hong Kong Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 26
Table 16: Hong Kong Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 27
Table 17: Hong Kong Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 27
Table 18: Mead Johnson & Corporation Key Facts 28
Table 19: Wyeth Key Facts 30
Table 20: Hong Kong Infant Formula value, 2001-2006 (HKD m, nominal prices) 32
Table 21: Hong Kong Infant Formula value forecast, 2006-2011 (HKD m, nominal prices) 33
Table 22: Hong Kong Infant Formula value, 2001-2006 (US$ m nominal prices) 35
Table 23: Hong Kong Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 35
Table 24: Hong Kong Infant Formula volume, 2001-2006 (Kg m) 37
Table 25: Hong Kong Infant Formula volume forecast, 2006-2011 (Kg m) 38
Table 26: Hong Kong Infant Formula brand share, by value, 2005-2006 (%) 40
Table 27: Hong Kong Infant Formula value, by brand 2005-2006 (HKD m nominal prices) 40
Table 28: Hong Kong Infant Formula company share by value, 2005-2006 (%) 42
Table 29: Hong Kong Infant Formula value, by company, 2005-2006 (HKD m nominal prices) 42
Table 30: Hong Kong Infant Formula expenditure per capita, 2001-2006 (HKD, nominal prices) 43
Table 31: Hong Kong Infant Formula forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 43
Table 32: Hong Kong Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 44
Table 33: Hong Kong Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 44
Table 34: Hong Kong Infant Formula consumption per capita, 2001-2006 (Kg) 45
Table 35: Hong Kong Infant Formula forecast consumption per capita, 2006-2011 (Kg) 45
Table 36: Hong Kong Baby Juice value, 2001-2006 (HKD m, nominal prices) 46
Table 37: Hong Kong Baby Juice value forecast, 2006-2011 (HKD m, nominal prices) 47
Table 38: Hong Kong Baby Juice value, 2001-2006 (US$ m nominal prices) 49
Table 39: Hong Kong Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 49
Table 40: Hong Kong Baby Juice volume, 2001-2006 (Liters m) 51
Table 41: Hong Kong Baby Juice volume forecast, 2006-2011 (Liters m) 52
Table 42: Hong Kong Baby Juice brand share, by value, 2005-2006 (%) 55
Table 43: Hong Kong Baby Juice value, by brand 2005-2006 (HKD m nominal prices) 55
Table 44: Hong Kong Baby Juice company share by value, 2005-2006 (%) 56
Table 45: Hong Kong Baby Juice value, by company, 2005-2006 (HKD m nominal prices) 56
Table 46: Hong Kong Baby Juice expenditure per capita, 2001-2006 (HKD, nominal prices) 57
Table 47: Hong Kong Baby Juice forecast expenditure per capita, 2006-2011 (HKD, nominal prices) 57
Table 48: Hong Kong Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 58
Table 49: Hong Kong Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 58
Table 50: Hong Kong Baby Juice consumption per capita, 2001-2006 (Liters) 59
Table 51: Hong Kong Baby Juice forecast consumption per capita, 2006-2011 (Liters) 59
Table 52: Global Baby Drinks market value, 2006 60
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 63
Table 54: Global Baby Drinks market volume, 2006 65
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 68
Table 56: Leading players - Top 5 countries 70
Table 57: Hong Kong Key Facts 72
Table 58: Hong Kong population, by age group, 2000-2005 (millions) 75
Table 59: Hong Kong population forecast, by age group, 2005-2010 (millions) 76
Table 60: Hong Kong population, by gender, 2000-2005 (millions) 76
Table 61: Hong Kong population forecast, by gender, 2005-2010 (millions) 77
Table 62: Hong Kong real GDP, 2000-2005 (HKD bn, 2005 prices) 77
Table 63: Hong Kong real GDP forecast, 2005-2010 (HKD bn, 2005 prices) 78
Table 64: Hong Kong nominal GDP, 2000-2005 (HKD bn, nominal prices) 78
Table 65: Hong Kong real GDP, 2000-2005 (US$ bn, 2005 prices) 79
Table 66: Hong Kong real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 79
Table 67: Hong Kong consumer price index, 2000-2005 (2000=100) 80
Table 68: Hong Kong consumer price index, 2005-2010 (2000=100) 80
Table 69: Hong Kong exchange rate, 2000-2005 81