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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Hungary. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Hungary increased between 2001-2006, growing at an average annual rate of 1.5%.

The leading company in the market in 2006 was Royal Numico N.V.. The second-largest player was Nestle S.A. with HiPP UK Ltd in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 24
Expenditure & consumption per capita 27
Chapter 4 LEADING COMPANY PROFILES 30
Royal Numico N.V. 30
Nestle S.A. 32
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 36
Value Analysis, US$ 2001-2006 38
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 40
Volume Analysis, 2006-2011 41
Company and Brand Share Analysis 44
Expenditure & consumption per capita 47
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 53
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 56
Company and Brand Share Analysis 59
Expenditure & consumption per capita 61
Chapter 7 COUNTRY COMPARISON 64
Value 64
Volume 69
Market Share 74
Chapter 8 NEW PRODUCT DEVELOPMENT 75
Product launches over time 75
Recent product launches 77
Chapter 9 HUNGARY SOCIOECONOMIC PROFILE 78
Country Overview 78
Key Facts 79
Political Overview 80
Hungary Economic Overview 81
Chapter 10 HUNGARY MACROECONOMIC PROFILE 82
Macroeconomic Indicators 82
Chapter 11 RESEARCH METHODOLOGY 89
Methodology overview 89
Secondary research 90
Market modelling 91
Primary research 92
Data finalisation 92
Ongoing research 93
Chapter 12 APPENDIX 94
Future readings 94
How to contact experts in your industry 94


LIST OF FIGURES
Figure 1: Hungary Baby Drinks value & value forecast, 2001-2011 (HUF m, nominal prices) 17
Figure 2: Hungary Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Hungary Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Hungary Baby Drinks category growth comparison, by volume, 2001-2011 23
Figure 5: Hungary Baby Drinks company share, by value, 2005-2006 (%) 25
Figure 6: Hungary Infant Formula value & value forecast, 2001-2011 (HUF m, nominal prices) 37
Figure 7: Hungary Infant Formula category growth comparison, by value, 2001-2011 39
Figure 8: Hungary Infant Formula volume & volume forecast, 2001-2011 (Kg m) 42
Figure 9: Hungary Infant Formula category growth comparison, by volume, 2001-2011 43
Figure 10: Hungary Infant Formula company share, by value, 2005-2006 (%) 45
Figure 11: Hungary Baby Juice value & value forecast, 2001-2011 (HUF m, nominal prices) 52
Figure 12: Hungary Baby Juice category growth comparison, by value, 2001-2011 54
Figure 13: Hungary Baby Juice volume & volume forecast, 2001-2011 (Liters m) 57
Figure 14: Hungary Baby Juice category growth comparison, by volume, 2001-2011 58
Figure 15: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 65
Figure 16: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 68
Figure 17: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 70
Figure 18: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 73
Figure 19: Map of Hungary 79
Figure 20: Annual data review process 90


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Hungary Baby Drinks value, 2001-2006 (HUF m, nominal prices) 15
Table 3: Hungary Baby Drinks value forecast, 2006-2011 (HUF m, nominal prices) 16
Table 4: Hungary Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Hungary Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Hungary Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Hungary Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Hungary Baby Drinks brand share, by value, 2005-2006 (%) 24
Table 9: Hungary Baby Drinks value, by brand 2005-2006 (HUF m nominal prices) 24
Table 10: Hungary Baby Drinks company share by value, 2005-2006 (%) 26
Table 11: Hungary Baby Drinks value, by company, 2005-2006 (HUF m nominal prices) 26
Table 12: Hungary Baby Drinks expenditure per capita, 2001-2006 (HUF, nominal prices) 27
Table 13: Hungary Baby Drinks forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 27
Table 14: Hungary Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 28
Table 15: Hungary Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 28
Table 16: Hungary Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 29
Table 17: Hungary Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 29
Table 18: Royal Numico N.V Key Facts 30
Table 19: Nestle S.A.Key Facts 32
Table 20: Hungary Infant Formula value, 2001-2006 (HUF m, nominal prices) 35
Table 21: Hungary Infant Formula value forecast, 2006-2011 (HUF m, nominal prices) 36
Table 22: Hungary Infant Formula value, 2001-2006 (US$ m nominal prices) 38
Table 23: Hungary Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 38
Table 24: Hungary Infant Formula volume, 2001-2006 (Kg m) 40
Table 25: Hungary Infant Formula volume forecast, 2006-2011 (Kg m) 41
Table 26: Hungary Infant Formula brand share, by value, 2005-2006 (%) 44
Table 27: Hungary Infant Formula value, by brand 2005-2006 (HUF m nominal prices) 44
Table 28: Hungary Infant Formula company share by value, 2005-2006 (%) 46
Table 29: Hungary Infant Formula value, by company, 2005-2006 (HUF m nominal prices) 46
Table 30: Hungary Infant Formula expenditure per capita, 2001-2006 (HUF, nominal prices) 47
Table 31: Hungary Infant Formula forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 47
Table 32: Hungary Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 48
Table 33: Hungary Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 34: Hungary Infant Formula consumption per capita, 2001-2006 (Kg) 49
Table 35: Hungary Infant Formula forecast consumption per capita, 2006-2011 (Kg) 49
Table 36: Hungary Baby Juice value, 2001-2006 (HUF m, nominal prices) 50
Table 37: Hungary Baby Juice value forecast, 2006-2011 (HUF m, nominal prices) 51
Table 38: Hungary Baby Juice value, 2001-2006 (US$ m nominal prices) 53
Table 39: Hungary Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 53
Table 40: Hungary Baby Juice volume, 2001-2006 (Liters m) 55
Table 41: Hungary Baby Juice volume forecast, 2006-2011 (Liters m) 56
Table 42: Hungary Baby Juice brand share, by value, 2005-2006 (%) 59
Table 43: Hungary Baby Juice value, by brand 2005-2006 (HUF m nominal prices) 59
Table 44: Hungary Baby Juice company share by value, 2005-2006 (%) 60
Table 45: Hungary Baby Juice value, by company, 2005-2006 (HUF m nominal prices) 60
Table 46: Hungary Baby Juice expenditure per capita, 2001-2006 (HUF, nominal prices) 61
Table 47: Hungary Baby Juice forecast expenditure per capita, 2006-2011 (HUF, nominal prices) 61
Table 48: Hungary Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 49: Hungary Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 50: Hungary Baby Juice consumption per capita, 2001-2006 (Liters) 63
Table 51: Hungary Baby Juice forecast consumption per capita, 2006-2011 (Liters) 63
Table 52: Global Baby Drinks market value, 2006 64
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 67
Table 54: Global Baby Drinks market volume, 2006 69
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 72
Table 56: Leading players - Top 5 countries 74
Table 1: Hungary Baby drinks new product launches (reports) and SKUs, by company, 2006 75
Table 2: Hungary Baby drinks new product launches (reports), by flavor and fragrances, 2006 75
Table 3: Hungary Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 76
Table 4: Hungary Baby drinks new product launches (reports), by Package tags or Claims, 2006 76
Table 5: Hungary Baby drinks new product launches (reports) 77
Table 57: Hungary Key Facts 79
Table 58: Hungary population, by age group, 2000-2005 (millions) 82
Table 59: Hungary population forecast, by age group, 2005-2010 (millions) 83
Table 60: Hungary population, by gender, 2000-2005 (millions) 83
Table 61: Hungary population forecast, by gender, 2005-2010 (millions) 84
Table 62: Hungary real GDP, 2000-2005 (HUF bn, 2005 prices) 84
Table 63: Hungary real GDP forecast, 2005-2010 (HUF bn, 2005 prices) 85
Table 64: Hungary nominal GDP, 2000-2005 (HUF bn, nominal prices) 85
Table 65: Hungary real GDP, 2000-2005 (US$ bn, 2005 prices) 86
Table 66: Hungary real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 86
Table 67: Hungary consumer price index, 2000-2005 (2000=100) 87
Table 68: Hungary consumer price index, 2005-2010 (2000=100) 87
Table 69: Hungary exchange rate, 2000-2005 88