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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Italy. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Italy decreased between 2001-2006, growing at an average annual rate of -1%.

The leading company in the market in 2006 was H.J. Heinz Company. The second-largest player was Royal Numico N.V. with Nestle S.A. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 23
Expenditure & consumption per capita 26
Chapter 4 LEADING COMPANY PROFILES 29
H.J. Heinz Company 29
Royal Numico N.V. 31
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 33
Value Analysis, 2001-2006 33
Value Analysis, 2006-2011 34
Value Analysis, US$ 2001-2006 36
Value Analysis, US$ 2006-2011 36
Volume Analysis, 2001-2006 38
Volume Analysis, 2006-2011 39
Company and Brand Share Analysis 42
Expenditure & consumption per capita 45
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 48
Value Analysis, 2001-2006 48
Value Analysis, 2006-2011 49
Value Analysis, US$ 2001-2006 51
Value Analysis, US$ 2006-2011 51
Volume Analysis, 2001-2006 53
Volume Analysis, 2006-2011 54
Company and Brand Share Analysis 57
Expenditure & consumption per capita 60
Chapter 7 COUNTRY COMPARISON 63
Value 63
Volume 68
Market Share 73
Chapter 8 NEW PRODUCT DEVELOPMENT 74
Product launches over time 74
Recent product launches 76
Chapter 9 ITALY SOCIOECONOMIC PROFILE 77
Country Overview 77
Key Facts 78
Political Overview 79
Italy Economic Overview 80
Chapter 10 ITALY MACROECONOMIC PROFILE 81
Macroeconomic Indicators 81
Chapter 11 RESEARCH METHODOLOGY 88
Methodology overview 88
Secondary research 89
Market modelling 90
Primary research 91
Data finalisation 91
Ongoing research 92
Chapter 12 APPENDIX 93
Future readings 93
How to contact experts in your industry 93


LIST OF FIGURES
Figure 1: Italy Baby Drinks value & value forecast, 2001-2011 (EUR m, nominal prices) 17
Figure 2: Italy Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Italy Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Italy Baby Drinks category growth comparison, by volume, 2001-2011 22
Figure 5: Italy Baby Drinks company share, by value, 2005-2006 (%) 24
Figure 6: Italy Infant Formula value & value forecast, 2001-2011 (EUR m, nominal prices) 35
Figure 7: Italy Infant Formula category growth comparison, by value, 2001-2011 37
Figure 8: Italy Infant Formula volume & volume forecast, 2001-2011 (Kg m) 40
Figure 9: Italy Infant Formula category growth comparison, by volume, 2001-2011 41
Figure 10: Italy Infant Formula company share, by value, 2005-2006 (%) 43
Figure 11: Italy Baby Juice value & value forecast, 2001-2011 (EUR m, nominal prices) 50
Figure 12: Italy Baby Juice category growth comparison, by value, 2001-2011 52
Figure 13: Italy Baby Juice volume & volume forecast, 2001-2011 (Liters m) 55
Figure 14: Italy Baby Juice category growth comparison, by volume, 2001-2011 56
Figure 15: Italy Baby Juice company share, by value, 2005-2006 (%) 58
Figure 16: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 64
Figure 17: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 67
Figure 18: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 69
Figure 19: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 72
Figure 20: Map of Italy 78
Figure 21: Annual data review process 89


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Italy Baby Drinks value, 2001-2006 (EUR m, nominal prices) 15
Table 3: Italy Baby Drinks value forecast, 2006-2011 (EUR m, nominal prices) 16
Table 4: Italy Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Italy Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Italy Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Italy Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Italy Baby Drinks brand share, by value, 2005-2006 (%) 23
Table 9: Italy Baby Drinks value, by brand 2005-2006 (EUR m nominal prices) 23
Table 10: Italy Baby Drinks company share by value, 2005-2006 (%) 25
Table 11: Italy Baby Drinks value, by company, 2005-2006 (EUR m nominal prices) 25
Table 12: Italy Baby Drinks expenditure per capita, 2001-2006 (EUR, nominal prices) 26
Table 13: Italy Baby Drinks forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 26
Table 14: Italy Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 27
Table 15: Italy Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 27
Table 16: Italy Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 28
Table 17: Italy Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 28
Table 18: H.J. Heinz Company Key Facts 29
Table 19: Royal Numico N.V Key Facts 31
Table 20: Italy Infant Formula value, 2001-2006 (EUR m, nominal prices) 33
Table 21: Italy Infant Formula value forecast, 2006-2011 (EUR m, nominal prices) 34
Table 22: Italy Infant Formula value, 2001-2006 (US$ m nominal prices) 36
Table 23: Italy Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 36
Table 24: Italy Infant Formula volume, 2001-2006 (Kg m) 38
Table 25: Italy Infant Formula volume forecast, 2006-2011 (Kg m) 39
Table 26: Italy Infant Formula brand share, by value, 2005-2006 (%) 42
Table 27: Italy Infant Formula value, by brand 2005-2006 (EUR m nominal prices) 42
Table 28: Italy Infant Formula company share by value, 2005-2006 (%) 44
Table 29: Italy Infant Formula value, by company, 2005-2006 (EUR m nominal prices) 44
Table 30: Italy Infant Formula expenditure per capita, 2001-2006 (EUR, nominal prices) 45
Table 31: Italy Infant Formula forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 45
Table 32: Italy Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 46
Table 33: Italy Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 46
Table 34: Italy Infant Formula consumption per capita, 2001-2006 (Kg) 47
Table 35: Italy Infant Formula forecast consumption per capita, 2006-2011 (Kg) 47
Table 36: Italy Baby Juice value, 2001-2006 (EUR m, nominal prices) 48
Table 37: Italy Baby Juice value forecast, 2006-2011 (EUR m, nominal prices) 49
Table 38: Italy Baby Juice value, 2001-2006 (US$ m nominal prices) 51
Table 39: Italy Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 51
Table 40: Italy Baby Juice volume, 2001-2006 (Liters m) 53
Table 41: Italy Baby Juice volume forecast, 2006-2011 (Liters m) 54
Table 42: Italy Baby Juice brand share, by value, 2005-2006 (%) 57
Table 43: Italy Baby Juice value, by brand 2005-2006 (EUR m nominal prices) 57
Table 44: Italy Baby Juice company share by value, 2005-2006 (%) 59
Table 45: Italy Baby Juice value, by company, 2005-2006 (EUR m nominal prices) 59
Table 46: Italy Baby Juice expenditure per capita, 2001-2006 (EUR, nominal prices) 60
Table 47: Italy Baby Juice forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 60
Table 48: Italy Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 49: Italy Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 50: Italy Baby Juice consumption per capita, 2001-2006 (Liters) 62
Table 51: Italy Baby Juice forecast consumption per capita, 2006-2011 (Liters) 62
Table 52: Global Baby Drinks market value, 2006 63
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 66
Table 54: Global Baby Drinks market volume, 2006 68
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 71
Table 56: Leading players - Top 5 countries 73
Table 57: Italy Baby drinks new product launches (reports) and SKUs, by company, 2006 74
Table 58: Italy Baby drinks new product launches (reports), by flavor and fragrances, 2006 74
Table 59: Italy Baby drinks new product launches (reports), by Package tags or Claims, 2006 75
Table 60: Italy Baby drinks new product launches (reports) 76
Table 61: Italy Key Facts 78
Table 62: Italy population, by age group, 2000-2005 (millions) 81
Table 63: Italy population forecast, by age group, 2005-2010 (millions) 82
Table 64: Italy population, by gender, 2000-2005 (millions) 83
Table 65: Italy population forecast, by gender, 2005-2010 (millions) 83
Table 66: Italy real GDP, 2000-2005 (EUR bn, 2005 prices) 84
Table 67: Italy real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 84
Table 68: Italy nominal GDP, 2000-2005 (EUR bn, nominal prices) 85
Table 69: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 85
Table 70: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 86
Table 71: Italy consumer price index, 2000-2005 (2000=100) 86
Table 72: Italy consumer price index, 2005-2010 (2000=100) 87
Table 73: Italy exchange rate, 2000-2005 87