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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Japan. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Japan increased between 2001-2006, growing at an average annual rate of 0.6%.

The leading company in the market in 2006 was Meiji Seika. The second-largest player was Morinaga with Wakodo in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 24
Expenditure & consumption per capita 27
Chapter 4 LEADING COMPANY PROFILES 30
Meiji Seika. 30
Morinaga & Co. Ltd. 32
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 34
Value Analysis, 2001-2006 34
Value Analysis, 2006-2011 35
Value Analysis, US$ 2001-2006 37
Value Analysis, US$ 2006-2011 37
Volume Analysis, 2001-2006 39
Volume Analysis, 2006-2011 40
Company and Brand Share Analysis 43
Expenditure & consumption per capita 46
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 58
Expenditure & consumption per capita 60
Chapter 7 COUNTRY COMPARISON 63
Value 63
Volume 68
Market Share 73
Chapter 8 NEW PRODUCT DEVELOPMENT 74
Product launches over time 74
Recent product launches 77
Chapter 9 JAPAN SOCIOECONOMIC PROFILE 78
Country Overview 78
Key Facts 79
Political Overview 80
Japan Economic Overview 81
Chapter 10 JAPAN MACROECONOMIC PROFILE 83
Macroeconomic Indicators 83
Chapter 11 RESEARCH METHODOLOGY 90
Methodology overview 90
Secondary research 91
Market modelling 92
Primary research 93
Data finalisation 93
Ongoing research 94
Chapter 12 APPENDIX 95
Future readings 95
How to contact experts in your industry 95


LIST OF FIGURES
Figure 1: Japan Baby Drinks value & value forecast, 2001-2011 (JPY m, nominal prices) 17
Figure 2: Japan Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Japan Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Japan Baby Drinks category growth comparison, by volume, 2001-2011 23
Figure 5: Japan Baby Drinks company share, by value, 2005-2006 (%) 25
Figure 6: Japan Infant Formula value & value forecast, 2001-2011 (JPY m, nominal prices) 36
Figure 7: Japan Infant Formula category growth comparison, by value, 2001-2011 38
Figure 8: Japan Infant Formula volume & volume forecast, 2001-2011 (Kg m) 41
Figure 9: Japan Infant Formula category growth comparison, by volume, 2001-2011 42
Figure 10: Japan Infant Formula company share, by value, 2005-2006 (%) 44
Figure 11: Japan Baby Juice value & value forecast, 2001-2011 (JPY m, nominal prices) 51
Figure 12: Japan Baby Juice category growth comparison, by value, 2001-2011 53
Figure 13: Japan Baby Juice volume & volume forecast, 2001-2011 (Liters m) 56
Figure 14: Japan Baby Juice category growth comparison, by volume, 2001-2011 57
Figure 15: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 64
Figure 16: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 67
Figure 17: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 69
Figure 18: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 72
Figure 19: Map of Japan 79
Figure 20: Annual data review process 91


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Japan Baby Drinks value, 2001-2006 (JPY m, nominal prices) 15
Table 3: Japan Baby Drinks value forecast, 2006-2011 (JPY m, nominal prices) 16
Table 4: Japan Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Japan Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Japan Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Japan Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Japan Baby Drinks brand share, by value, 2005-2006 (%) 24
Table 9: Japan Baby Drinks value, by brand 2005-2006 (JPY m nominal prices) 24
Table 10: Japan Baby Drinks company share by value, 2005-2006 (%) 26
Table 11: Japan Baby Drinks value, by company, 2005-2006 (JPY m nominal prices) 26
Table 12: Japan Baby Drinks expenditure per capita, 2001-2006 (JPY, nominal prices) 27
Table 13: Japan Baby Drinks forecast expenditure per capita, 2006-2011 (JPY, nominal prices) 27
Table 14: Japan Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 28
Table 15: Japan Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 28
Table 16: Japan Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 29
Table 17: Japan Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 29
Table 18: Meiji Seika Key Facts 30
Table 19: Morinaga & Co. Ltd Key Facts 32
Table 20: Japan Infant Formula value, 2001-2006 (JPY m, nominal prices) 34
Table 21: Japan Infant Formula value forecast, 2006-2011 (JPY m, nominal prices) 35
Table 22: Japan Infant Formula value, 2001-2006 (US$ m nominal prices) 37
Table 23: Japan Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 37
Table 24: Japan Infant Formula volume, 2001-2006 (Kg m) 39
Table 25: Japan Infant Formula volume forecast, 2006-2011 (Kg m) 40
Table 26: Japan Infant Formula brand share, by value, 2005-2006 (%) 43
Table 27: Japan Infant Formula value, by brand 2005-2006 (JPY m nominal prices) 43
Table 28: Japan Infant Formula company share by value, 2005-2006 (%) 45
Table 29: Japan Infant Formula value, by company, 2005-2006 (JPY m nominal prices) 45
Table 30: Japan Infant Formula expenditure per capita, 2001-2006 (JPY, nominal prices) 46
Table 31: Japan Infant Formula forecast expenditure per capita, 2006-2011 (JPY, nominal prices) 46
Table 32: Japan Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 47
Table 33: Japan Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 47
Table 34: Japan Infant Formula consumption per capita, 2001-2006 (Kg) 48
Table 35: Japan Infant Formula forecast consumption per capita, 2006-2011 (Kg) 48
Table 36: Japan Baby Juice value, 2001-2006 (JPY m, nominal prices) 49
Table 37: Japan Baby Juice value forecast, 2006-2011 (JPY m, nominal prices) 50
Table 38: Japan Baby Juice value, 2001-2006 (US$ m nominal prices) 52
Table 39: Japan Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 52
Table 40: Japan Baby Juice volume, 2001-2006 (Liters m) 54
Table 41: Japan Baby Juice volume forecast, 2006-2011 (Liters m) 55
Table 42: Japan Baby Juice brand share, by value, 2005-2006 (%) 58
Table 43: Japan Baby Juice value, by brand 2005-2006 (JPY m nominal prices) 58
Table 44: Japan Baby Juice company share by value, 2005-2006 (%) 59
Table 45: Japan Baby Juice value, by company, 2005-2006 (JPY m nominal prices) 59
Table 46: Japan Baby Juice expenditure per capita, 2001-2006 (JPY, nominal prices) 60
Table 47: Japan Baby Juice forecast expenditure per capita, 2006-2011 (JPY, nominal prices) 60
Table 48: Japan Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 61
Table 49: Japan Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 61
Table 50: Japan Baby Juice consumption per capita, 2001-2006 (Liters) 62
Table 51: Japan Baby Juice forecast consumption per capita, 2006-2011 (Liters) 62
Table 52: Global Baby Drinks market value, 2006 63
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 66
Table 54: Global Baby Drinks market volume, 2006 68
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 71
Table 56: Leading players - Top 5 countries 73
Table 57: Japan Baby drinks new product launches (reports) and SKUs, by company, 2006 74
Table 58: Japan Baby drinks new product launches (reports), by flavor and fragrances, 2006 75
Table 59: Japan Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 75
Table 60: Japan Baby drinks new product launches (reports), by Package tags or Claims, 2006 76
Table 61: Japan Baby drinks new product launches (reports) 77
Table 62: Japan Key Facts 79
Table 63: Japan population, by age group, 2000-2005 (millions) 83
Table 64: Japan population forecast, by age group, 2005-2010 (millions) 84
Table 65: Japan population, by gender, 2000-2005 (millions) 84
Table 66: Japan population forecast, by gender, 2005-2010 (millions) 85
Table 67: Japan real GDP, 2000-2005 (JPY bn, 2005 prices) 85
Table 68: Japan real GDP forecast, 2005-2010 (JPY bn, 2005 prices) 86
Table 69: Japan nominal GDP, 2000-2005 (JPY bn, nominal prices) 86
Table 70: Japan real GDP, 2000-2005 (US$ bn, 2005 prices) 87
Table 71: Japan real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 87
Table 72: Japan consumer price index, 2000-2005 (2000=100) 88
Table 73: Japan consumer price index, 2005-2010 (2000=100) 88
Table 74: Japan exchange rate, 2000-2005 89