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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in the USA increased between 2001-2006, growing at an average annual rate of 2.2%.

The leading company in the market in 2006 was Mead Johnson Nutritionals. The second-largest player was Abbott Laboratories with Nestle S.A. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 14
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 15
Volume Analysis, 2001-2006 17
Volume Analysis, 2006-2011 18
Company and Brand Share Analysis 21
Expenditure & consumption per capita 24
Chapter 4 LEADING COMPANY PROFILES 27
Mead Johnson & Corporation 27
Abbott Laboratories 29
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 31
Value Analysis, 2001-2006 31
Value Analysis, 2006-2011 32
Volume Analysis, 2001-2006 34
Volume Analysis, 2006-2011 35
Company and Brand Share Analysis 38
Expenditure & consumption per capita 41
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Expenditure & consumption per capita 55
Chapter 7 COUNTRY COMPARISON 58
Value 58
Volume 63
Market Share 68
Chapter 8 NEW PRODUCT DEVELOPMENT 69
Product launches over time 69
Recent product launches 72
Chapter 9 US SOCIOECONOMIC PROFILE 73
Country Overview 73
Key Facts 74
Political Overview 76
United States Economic Overview 77
Chapter 10 US MACROECONOMIC PROFILE 78
Macroeconomic Indicators 78
Chapter 11 RESEARCH METHODOLOGY 85
Methodology overview 85
Secondary research 86
Market modelling 87
Primary research 88
Data finalisation 88
Ongoing research 89
Chapter 12 APPENDIX 90
Future readings 90
How to contact experts in your industry 90


LIST OF FIGURES
Figure 1: US Baby Drinks value & value forecast, 2001-2011 (USD m, nominal prices) 16
Figure 2: US Baby Drinks category growth comparison, by value, 2001-2011 16
Figure 3: US Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 19
Figure 4: US Baby Drinks category growth comparison, by volume, 2001-2011 20
Figure 5: US Baby Drinks company share, by value, 2005-2006 (%) 22
Figure 6: US Infant Formula value & value forecast, 2001-2011 (USD m, nominal prices) 33
Figure 7: US Infant Formula category growth comparison, by value, 2001-2011 33
Figure 8: US Infant Formula volume & volume forecast, 2001-2011 (Kg m) 36
Figure 9: US Infant Formula category growth comparison, by volume, 2001-2011 37
Figure 10: US Infant Formula company share, by value, 2005-2006 (%) 39
Figure 11: US Baby Juice value & value forecast, 2001-2011 (USD m, nominal prices) 46
Figure 12: US Baby Juice category growth comparison, by value, 2001-2011 47
Figure 13: US Baby Juice volume & volume forecast, 2001-2011 (Liters m) 50
Figure 14: US Baby Juice category growth comparison, by volume, 2001-2011 51
Figure 15: US Baby Juice company share, by value, 2005-2006 (%) 53
Figure 16: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 59
Figure 17: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 62
Figure 18: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 64
Figure 19: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 67
Figure 20: Map of United States 74
Figure 21: Annual data review process 86


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: US Baby Drinks value, 2001-2006 (USD m, nominal prices) 14
Table 3: US Baby Drinks value forecast, 2006-2011 (USD m, nominal prices) 15
Table 4: US Baby Drinks volume, 2001-2006 (Kg/Liters m) 17
Table 5: US Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 18
Table 6: US Baby Drinks brand share, by value, 2005-2006 (%) 21
Table 7: US Baby Drinks value, by brand 2005-2006 (USD m nominal prices) 21
Table 8: US Baby Drinks company share by value, 2005-2006 (%) 23
Table 9: US Baby Drinks value, by company, 2005-2006 (USD m nominal prices) 23
Table 10: US Baby Drinks expenditure per capita, 2001-2006 (USD, nominal prices) 24
Table 11: US Baby Drinks forecast expenditure per capita, 2006-2011 (USD, nominal prices) 24
Table 12: US Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 25
Table 13: US Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 25
Table 14: US Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 26
Table 15: US Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 26
Table 16: Mead Johnson & Corporation Key Facts 27
Table 17: Abbott Laboratories Key Facts 29
Table 18: US Infant Formula value, 2001-2006 (USD m, nominal prices) 31
Table 19: US Infant Formula value forecast, 2006-2011 (USD m, nominal prices) 32
Table 20: US Infant Formula volume, 2001-2006 (Kg m) 34
Table 21: US Infant Formula volume forecast, 2006-2011 (Kg m) 35
Table 22: US Infant Formula brand share, by value, 2005-2006 (%) 38
Table 23: US Infant Formula value, by brand 2005-2006 (USD m nominal prices) 38
Table 24: US Infant Formula company share by value, 2005-2006 (%) 40
Table 25: US Infant Formula value, by company, 2005-2006 (USD m nominal prices) 40
Table 26: US Infant Formula expenditure per capita, 2001-2006 (USD, nominal prices) 41
Table 27: US Infant Formula forecast expenditure per capita, 2006-2011 (USD, nominal prices) 41
Table 28: US Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 42
Table 29: US Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 42
Table 30: US Infant Formula consumption per capita, 2001-2006 (Kg) 43
Table 31: US Infant Formula forecast consumption per capita, 2006-2011 (Kg) 43
Table 32: US Baby Juice value, 2001-2006 (USD m, nominal prices) 44
Table 33: US Baby Juice value forecast, 2006-2011 (USD m, nominal prices) 45
Table 34: US Baby Juice volume, 2001-2006 (Liters m) 48
Table 35: US Baby Juice volume forecast, 2006-2011 (Liters m) 49
Table 36: US Baby Juice brand share, by value, 2005-2006 (%) 52
Table 37: US Baby Juice value, by brand 2005-2006 (USD m nominal prices) 52
Table 38: US Baby Juice company share by value, 2005-2006 (%) 54
Table 39: US Baby Juice value, by company, 2005-2006 (USD m nominal prices) 54
Table 40: US Baby Juice expenditure per capita, 2001-2006 (USD, nominal prices) 55
Table 41: US Baby Juice forecast expenditure per capita, 2006-2011 (USD, nominal prices) 55
Table 42: US Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 56
Table 43: US Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 56
Table 44: US Baby Juice consumption per capita, 2001-2006 (Liters) 57
Table 45: US Baby Juice forecast consumption per capita, 2006-2011 (Liters) 57
Table 46: Global Baby Drinks market value, 2006 58
Table 47: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 61
Table 48: Global Baby Drinks market volume, 2006 63
Table 49: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 66
Table 50: Leading players - Top 5 countries 68
Table 51: US Baby drinks new product launches (reports) and SKUs, by company (Top 5 companies), 2006 69
Table 52: US Baby drinks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 70
Table 53: US Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 70
Table 54: US Baby drinks new product launches (reports), by Package tags or Claims (Top 10 claims), 2006 71
Table 55: US Baby drinks new product launches (reports) - Recent 5 launches 72
Table 56: United States Key Facts 74
Table 57: US population, by age group, 2000-2005 (millions) 78
Table 58: US population forecast, by age group, 2005-2010 (millions) 79
Table 59: US population, by gender, 2000-2005 (millions) 79
Table 60: US population forecast, by gender, 2005-2010 (millions) 80
Table 61: US real GDP, 2000-2005 (USD bn, 2005 prices) 80
Table 62: US real GDP forecast, 2005-2010 (USD bn, 2005 prices) 81
Table 63: US nominal GDP, 2000-2005 (USD bn, nominal prices) 81
Table 64: US real GDP, 2000-2005 (US$ bn, 2005 prices) 82
Table 65: US real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 82
Table 66: US consumer price index, 2000-2005 (2000=100) 83
Table 67: US consumer price index, 2005-2010 (2000=100) 83
Table 68: US exchange rate, 2000-2005 84