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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Norway. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Norway increased between 2001-2006, growing at an average annual rate of 0.4%.

The leading company in the market in 2006 was Nestle S.A.. The second-largest player was Semper.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 14
Value Analysis, 2001-2006 14
Value Analysis, 2006-2011 15
Value Analysis, US$ 2001-2006 17
Value Analysis, US$ 2006-2011 17
Volume Analysis, 2001-2006 19
Volume Analysis, 2006-2011 20
Company and Brand Share Analysis 22
Expenditure & consumption per capita 25
Chapter 4 LEADING COMPANY PROFILES 28
Nestle S.A. 28
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 31
Value Analysis, 2001-2006 31
Value Analysis, 2006-2011 32
Value Analysis, US$ 2001-2006 34
Value Analysis, US$ 2006-2011 34
Volume Analysis, 2001-2006 36
Volume Analysis, 2006-2011 37
Company and Brand Share Analysis 39
Expenditure & consumption per capita 42
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 45
Value Analysis, 2001-2006 45
Value Analysis, 2006-2011 46
Value Analysis, US$ 2001-2006 48
Value Analysis, US$ 2006-2011 48
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share Analysis 54
Expenditure & consumption per capita 56
Chapter 7 COUNTRY COMPARISON 59
Value 59
Volume 64
Market Share 69
Chapter 8 NORWAY SOCIOECONOMIC PROFILE 70
Country Overview 70
Key Facts 71
Political Overview 73
Norway Economic Overview 74
Chapter 9 NORWAY MACROECONOMIC PROFILE 75
Macroeconomic Indicators 75
Chapter 10 RESEARCH METHODOLOGY 82
Methodology overview 82
Secondary research 83
Market modelling 84
Primary research 85
Data finalisation 85
Ongoing research 86
Chapter 11 APPENDIX 87
Future readings 87
How to contact experts in your industry 87


LIST OF FIGURES
Figure 1: Norway Baby Drinks value & value forecast, 2001-2011 (NOK m, nominal prices) 16
Figure 2: Norway Baby Drinks category growth comparison, by value, 2001-2011 18
Figure 3: Norway Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 21
Figure 4: Norway Baby Drinks category growth comparison, by volume, 2001-2011 21
Figure 5: Norway Baby Drinks company share, by value, 2005-2006 (%) 23
Figure 6: Norway Infant Formula value & value forecast, 2001-2011 (NOK m, nominal prices) 33
Figure 7: Norway Infant Formula category growth comparison, by value, 2001-2011 35
Figure 8: Norway Infant Formula volume & volume forecast, 2001-2011 (Kg m) 38
Figure 9: Norway Infant Formula category growth comparison, by volume, 2001-2011 38
Figure 10: Norway Infant Formula company share, by value, 2005-2006 (%) 40
Figure 11: Norway Baby Juice value & value forecast, 2001-2011 (NOK m, nominal prices) 47
Figure 12: Norway Baby Juice category growth comparison, by value, 2001-2011 49
Figure 13: Norway Baby Juice volume & volume forecast, 2001-2011 (Liters m) 52
Figure 14: Norway Baby Juice category growth comparison, by volume, 2001-2011 53
Figure 15: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 60
Figure 16: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 63
Figure 17: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 65
Figure 18: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 68
Figure 19: Map of Norway 72
Figure 20: Annual data review process 83


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Norway Baby Drinks value, 2001-2006 (NOK m, nominal prices) 14
Table 3: Norway Baby Drinks value forecast, 2006-2011 (NOK m, nominal prices) 15
Table 4: Norway Baby Drinks value, 2001-2006 (US$ m nominal prices) 17
Table 5: Norway Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 17
Table 6: Norway Baby Drinks volume, 2001-2006 (Kg/Liters m) 19
Table 7: Norway Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 20
Table 8: Norway Baby Drinks brand share, by value, 2005-2006 (%) 22
Table 9: Norway Baby Drinks value, by brand 2005-2006 (NOK m nominal prices) 22
Table 10: Norway Baby Drinks company share by value, 2005-2006 (%) 24
Table 11: Norway Baby Drinks value, by company, 2005-2006 (NOK m nominal prices) 24
Table 12: Norway Baby Drinks expenditure per capita, 2001-2006 (NOK, nominal prices) 25
Table 13: Norway Baby Drinks forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 25
Table 14: Norway Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 26
Table 15: Norway Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 26
Table 16: Norway Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 27
Table 17: Norway Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 27
Table 18: Nestle S.A.Key Facts 28
Table 19: Norway Infant Formula value, 2001-2006 (NOK m, nominal prices) 31
Table 20: Norway Infant Formula value forecast, 2006-2011 (NOK m, nominal prices) 32
Table 21: Norway Infant Formula value, 2001-2006 (US$ m nominal prices) 34
Table 22: Norway Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 34
Table 23: Norway Infant Formula volume, 2001-2006 (Kg m) 36
Table 24: Norway Infant Formula volume forecast, 2006-2011 (Kg m) 37
Table 25: Norway Infant Formula brand share, by value, 2005-2006 (%) 39
Table 26: Norway Infant Formula value, by brand 2005-2006 (NOK m nominal prices) 39
Table 27: Norway Infant Formula company share by value, 2005-2006 (%) 41
Table 28: Norway Infant Formula value, by company, 2005-2006 (NOK m nominal prices) 41
Table 29: Norway Infant Formula expenditure per capita, 2001-2006 (NOK, nominal prices) 42
Table 30: Norway Infant Formula forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 42
Table 31: Norway Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 43
Table 32: Norway Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 43
Table 33: Norway Infant Formula consumption per capita, 2001-2006 (Kg) 44
Table 34: Norway Infant Formula forecast consumption per capita, 2006-2011 (Kg) 44
Table 35: Norway Baby Juice value, 2001-2006 (NOK m, nominal prices) 45
Table 36: Norway Baby Juice value forecast, 2006-2011 (NOK m, nominal prices) 46
Table 37: Norway Baby Juice value, 2001-2006 (US$ m nominal prices) 48
Table 38: Norway Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 48
Table 39: Norway Baby Juice volume, 2001-2006 (Liters m) 50
Table 40: Norway Baby Juice volume forecast, 2006-2011 (Liters m) 51
Table 41: Norway Baby Juice brand share, by value, 2005-2006 (%) 54
Table 42: Norway Baby Juice value, by brand 2005-2006 (NOK m nominal prices) 54
Table 43: Norway Baby Juice company share by value, 2005-2006 (%) 55
Table 44: Norway Baby Juice value, by company, 2005-2006 (NOK m nominal prices) 55
Table 45: Norway Baby Juice expenditure per capita, 2001-2006 (NOK, nominal prices) 56
Table 46: Norway Baby Juice forecast expenditure per capita, 2006-2011 (NOK, nominal prices) 56
Table 47: Norway Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 48: Norway Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 57
Table 49: Norway Baby Juice consumption per capita, 2001-2006 (Liters) 58
Table 50: Norway Baby Juice forecast consumption per capita, 2006-2011 (Liters) 58
Table 51: Global Baby Drinks market value, 2006 59
Table 52: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 62
Table 53: Global Baby Drinks market volume, 2006 64
Table 54: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 67
Table 55: Leading players - Top 5 countries 69
Table 56: Norway Key Facts 71
Table 57: Norway population, by age group, 2000-2005 (millions) 75
Table 58: Norway population forecast, by age group, 2005-2010 (millions) 76
Table 59: Norway population, by gender, 2000-2005 (millions) 76
Table 60: Norway population forecast, by gender, 2005-2010 (millions) 77
Table 61: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 77
Table 62: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 78
Table 63: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 78
Table 64: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 79
Table 65: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 79
Table 66: Norway consumer price index, 2000-2005 (2000=100) 80
Table 67: Norway consumer price index, 2005-2010 (2000=100) 80
Table 68: Norway exchange rate, 2000-2005 81