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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Australia. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Australia increased between 2001-2006, growing at an average annual rate of 1%.

The leading company in the market in 2006 was Wyeth. The second-largest player was Royal Numico N.V. with Nestle S.A. in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 24
Expenditure & consumption per capita 27
Chapter 4 LEADING COMPANY PROFILES 30
Wyeth 30
Royal Numico N.V. 32
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 34
Value Analysis, 2001-2006 34
Value Analysis, 2006-2011 35
Value Analysis, US$ 2001-2006 37
Value Analysis, US$ 2006-2011 37
Volume Analysis, 2001-2006 39
Volume Analysis, 2006-2011 40
Company and Brand Share Analysis 43
Expenditure & consumption per capita 46
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 49
Value Analysis, 2001-2006 49
Value Analysis, 2006-2011 50
Value Analysis, US$ 2001-2006 52
Value Analysis, US$ 2006-2011 52
Volume Analysis, 2001-2006 54
Volume Analysis, 2006-2011 55
Company and Brand Share Analysis 58
Expenditure & consumption per capita 61
Chapter 7 COUNTRY COMPARISON 64
Value 64
Volume 69
Market Share 74
Chapter 8 NEW PRODUCT DEVELOPMENT 75
Product launches over time 75
Recent product launches 77
Chapter 9 AUSTRALIA SOCIOECONOMIC PROFILE 78
Country Overview 78
Key Facts 79
Political Overview 80
Australia Economic Overview 81
Chapter 10 AUSTRALIA MACROECONOMIC PROFILE 82
Macroeconomic Indicators 82
Chapter 11 RESEARCH METHODOLOGY 88
Methodology overview 88
Secondary research 89
Market modelling 90
Primary research 91
Data finalisation 91
Ongoing research 92
Chapter 12 APPENDIX 93
Future readings 93
How to contact experts in your industry 93


LIST OF FIGURES
Figure 1: Australia Baby Drinks value & value forecast, 2001-2011 (AUD m, nominal prices) 17
Figure 2: Australia Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Australia Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Australia Baby Drinks category growth comparison, by volume, 2001-2011 23
Figure 5: Australia Baby Drinks company share, by value, 2005-2006 (%) 25
Figure 6: Australia Infant Formula value & value forecast, 2001-2011 (AUD m, nominal prices) 36
Figure 7: Australia Infant Formula category growth comparison, by value, 2001-2011 38
Figure 8: Australia Infant Formula volume & volume forecast, 2001-2011 (Kg m) 41
Figure 9: Australia Infant Formula category growth comparison, by volume, 2001-2011 42
Figure 10: Australia Infant Formula company share, by value, 2005-2006 (%) 44
Figure 11: Australia Baby Juice value & value forecast, 2001-2011 (AUD m, nominal prices) 51
Figure 12: Australia Baby Juice category growth comparison, by value, 2001-2011 53
Figure 13: Australia Baby Juice volume & volume forecast, 2001-2011 (Liters m) 56
Figure 14: Australia Baby Juice category growth comparison, by volume, 2001-2011 57
Figure 15: Australia Baby Juice company share, by value, 2005-2006 (%) 59
Figure 16: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 65
Figure 17: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 68
Figure 18: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 70
Figure 19: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 73
Figure 20: Map of Australia 79
Figure 21: Annual data review process 89


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Australia Baby Drinks value, 2001-2006 (AUD m, nominal prices) 15
Table 3: Australia Baby Drinks value forecast, 2006-2011 (AUD m, nominal prices) 16
Table 4: Australia Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Australia Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Australia Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Australia Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Australia Baby Drinks brand share, by value, 2005-2006 (%) 24
Table 9: Australia Baby Drinks value, by brand 2005-2006 (AUD m nominal prices) 24
Table 10: Australia Baby Drinks company share by value, 2005-2006 (%) 26
Table 11: Australia Baby Drinks value, by company, 2005-2006 (AUD m nominal prices) 26
Table 12: Australia Baby Drinks expenditure per capita, 2001-2006 (AUD, nominal prices) 27
Table 13: Australia Baby Drinks forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 27
Table 14: Australia Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 28
Table 15: Australia Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 28
Table 16: Australia Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 29
Table 17: Australia Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 29
Table 18: Wyeth Key Facts 30
Table 19: Royal Numico N.V Key Facts 32
Table 20: Australia Infant Formula value, 2001-2006 (AUD m, nominal prices) 34
Table 21: Australia Infant Formula value forecast, 2006-2011 (AUD m, nominal prices) 35
Table 22: Australia Infant Formula value, 2001-2006 (US$ m nominal prices) 37
Table 23: Australia Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 37
Table 24: Australia Infant Formula volume, 2001-2006 (Kg m) 39
Table 25: Australia Infant Formula volume forecast, 2006-2011 (Kg m) 40
Table 26: Australia Infant Formula brand share, by value, 2005-2006 (%) 43
Table 27: Australia Infant Formula value, by brand 2005-2006 (AUD m nominal prices) 43
Table 28: Australia Infant Formula company share by value, 2005-2006 (%) 45
Table 29: Australia Infant Formula value, by company, 2005-2006 (AUD m nominal prices) 45
Table 30: Australia Infant Formula expenditure per capita, 2001-2006 (AUD, nominal prices) 46
Table 31: Australia Infant Formula forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 46
Table 32: Australia Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 47
Table 33: Australia Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 47
Table 34: Australia Infant Formula consumption per capita, 2001-2006 (Kg) 48
Table 35: Australia Infant Formula forecast consumption per capita, 2006-2011 (Kg) 48
Table 36: Australia Baby Juice value, 2001-2006 (AUD m, nominal prices) 49
Table 37: Australia Baby Juice value forecast, 2006-2011 (AUD m, nominal prices) 50
Table 38: Australia Baby Juice value, 2001-2006 (US$ m nominal prices) 52
Table 39: Australia Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 52
Table 40: Australia Baby Juice volume, 2001-2006 (Liters m) 54
Table 41: Australia Baby Juice volume forecast, 2006-2011 (Liters m) 55
Table 42: Australia Baby Juice brand share, by value, 2005-2006 (%) 58
Table 43: Australia Baby Juice value, by brand 2005-2006 (AUD m nominal prices) 58
Table 44: Australia Baby Juice company share by value, 2005-2006 (%) 60
Table 45: Australia Baby Juice value, by company, 2005-2006 (AUD m nominal prices) 60
Table 46: Australia Baby Juice expenditure per capita, 2001-2006 (AUD, nominal prices) 61
Table 47: Australia Baby Juice forecast expenditure per capita, 2006-2011 (AUD, nominal prices) 61
Table 48: Australia Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 62
Table 49: Australia Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 62
Table 50: Australia Baby Juice consumption per capita, 2001-2006 (Liters) 63
Table 51: Australia Baby Juice forecast consumption per capita, 2006-2011 (Liters) 63
Table 52: Global Baby Drinks market value, 2006 64
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 67
Table 54: Global Baby Drinks market volume, 2006 69
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 72
Table 56: Leading players - Top 5 countries 74
Table 57: Australia Baby drinks new product launches (reports) and SKUs, by company, 2006 75
Table 58: Australia Baby drinks new product launches (reports), by flavor and fragrances, 2006 75
Table 59: Australia Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 76
Table 60: Australia Baby drinks new product launches (reports), by Package tags or Claims, 2006 76
Table 61: Australia Baby drinks new product launches (reports) 77
Table 62: Australia Key Facts 79
Table 63: Australia population, by age group, 2000-2005 (millions) 82
Table 64: Australia population forecast, by age group, 2005-2010 (millions) 83
Table 65: Australia population, by gender, 2000-2005 (millions) 83
Table 66: Australia population forecast, by gender, 2005-2010 (millions) 84
Table 67: Australia real GDP, 2000-2005 (AUD bn, 2005 prices) 84
Table 68: Australia real GDP forecast, 2005-2010 (AUD bn, 2005 prices) 85
Table 69: Australia nominal GDP, 2000-2005 (AUD bn, nominal prices) 85
Table 70: Australia real GDP, 2000-2005 (US$ bn, 2005 prices) 86
Table 71: Australia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 86
Table 72: Australia consumer price index, 2000-2005 (2000=100) 87
Table 73: Australia consumer price index, 2005-2010 (2000=100) 87
Table 74: Australia exchange rate, 2000-2005 87