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Introduction

This databook is a detailed information resource covering all the key data points on Baby Drinks in Austria. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011.

Scope

Contains information on 2 categories: Infant Formula and Baby Juice

Provides market value, volume, expenditure and consumption data by market, segment and subsegment

Includes company and brand share data by categories

Highlights

The market for Baby Drinks in Austria increased between 2001-2006, growing at an average annual rate of 0.2%.

The leading company in the market in 2006 was Royal Numico N.V.. The second-largest player was Nestle S.A. with HiPP UK Ltd in third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Baby Drinks markets

Understand consumers' consumption and expenditure patterns

Understand the future direction of the market with reliable historical data and full five year forecasting

TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Baby Drinks 2
Summary category level - Infant Formula 3
Summary category level - Baby Juice 4
Chapter 2 INTRODUCTION 5
What is this report about? 5
How to use this report 5
Market Definition 6
Chapter 3 MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value Analysis, 2006-2011 16
Value Analysis, US$ 2001-2006 18
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis, 2006-2011 21
Company and Brand Share Analysis 24
Expenditure & consumption per capita 27
Chapter 4 LEADING COMPANY PROFILES 30
Royal Numico N.V. 30
Nestle S.A. 32
Chapter 5 CATEGORY ANALYSIS - INFANT FORMULA 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 36
Value Analysis, US$ 2001-2006 38
Value Analysis, US$ 2006-2011 38
Volume Analysis, 2001-2006 40
Volume Analysis, 2006-2011 41
Company and Brand Share Analysis 44
Expenditure & consumption per capita 47
Chapter 6 CATEGORY ANALYSIS - BABY JUICE 50
Value Analysis, 2001-2006 50
Value Analysis, 2006-2011 51
Value Analysis, US$ 2001-2006 53
Value Analysis, US$ 2006-2011 53
Volume Analysis, 2001-2006 55
Volume Analysis, 2006-2011 56
Company and Brand Share Analysis 59
Expenditure & consumption per capita 62
Chapter 7 COUNTRY COMPARISON 65
Value 65
Volume 70
Market Share 75
Chapter 8 NEW PRODUCT DEVELOPMENT 76
Product launches over time 76
Recent product launches 79
Chapter 9 AUSTRIA SOCIOECONOMIC PROFILE 80
Country Overview 80
Key Facts 81
Political Overview 82
Austria Economic Overview 83
Chapter 10 AUSTRIA MACROECONOMIC PROFILE 84
Macroeconomic Indicators 84
Chapter 11 RESEARCH METHODOLOGY 90
Methodology overview 90
Secondary research 91
Market modelling 92
Primary research 93
Data finalisation 93
Ongoing research 94
Chapter 12 APPENDIX 95
Future readings 95
How to contact experts in your industry 95


LIST OF FIGURES
Figure 1: Austria Baby Drinks value & value forecast, 2001-2011 (EUR m, nominal prices) 17
Figure 2: Austria Baby Drinks category growth comparison, by value, 2001-2011 19
Figure 3: Austria Baby Drinks volume & volume forecast, 2001-2011 (Kg/Liters m) 22
Figure 4: Austria Baby Drinks category growth comparison, by volume, 2001-2011 23
Figure 5: Austria Baby Drinks company share, by value, 2005-2006 (%) 25
Figure 6: Austria Infant Formula value & value forecast, 2001-2011 (EUR m, nominal prices) 37
Figure 7: Austria Infant Formula category growth comparison, by value, 2001-2011 39
Figure 8: Austria Infant Formula volume & volume forecast, 2001-2011 (Kg m) 42
Figure 9: Austria Infant Formula category growth comparison, by volume, 2001-2011 43
Figure 10: Austria Infant Formula company share, by value, 2005-2006 (%) 45
Figure 11: Austria Baby Juice value & value forecast, 2001-2011 (EUR m, nominal prices) 52
Figure 12: Austria Baby Juice category growth comparison, by value, 2001-2011 54
Figure 13: Austria Baby Juice volume & volume forecast, 2001-2011 (Liters m) 57
Figure 14: Austria Baby Juice category growth comparison, by volume, 2001-2011 58
Figure 15: Austria Baby Juice company share, by value, 2005-2006 (%) 60
Figure 16: Global Baby Drinks market split (value terms, 2006) – Top 5 countries 66
Figure 17: Global Baby Drinks market value, 2001 – 2006 (Top 5 countries) 69
Figure 18: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 71
Figure 19: Global Baby Drinks market volume, 2001 – 2006 (Top 5 countries) 74
Figure 20: Map of Austria 81
Figure 21: Annual data review process 91


LIST OF TABLES
Table 1: Baby Drinks category definitions 7
Table 2: Austria Baby Drinks value, 2001-2006 (EUR m, nominal prices) 15
Table 3: Austria Baby Drinks value forecast, 2006-2011 (EUR m, nominal prices) 16
Table 4: Austria Baby Drinks value, 2001-2006 (US$ m nominal prices) 18
Table 5: Austria Baby Drinks value forecast, 2006-2011 (US$ m nominal prices) 18
Table 6: Austria Baby Drinks volume, 2001-2006 (Kg/Liters m) 20
Table 7: Austria Baby Drinks volume forecast, 2006-2011 (Kg/Liters m) 21
Table 8: Austria Baby Drinks brand share, by value, 2005-2006 (%) 24
Table 9: Austria Baby Drinks value, by brand 2005-2006 (EUR m nominal prices) 24
Table 10: Austria Baby Drinks company share by value, 2005-2006 (%) 26
Table 11: Austria Baby Drinks value, by company, 2005-2006 (EUR m nominal prices) 26
Table 12: Austria Baby Drinks expenditure per capita, 2001-2006 (EUR, nominal prices) 27
Table 13: Austria Baby Drinks forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 27
Table 14: Austria Baby Drinks expenditure per capita, 2001-2006 (US$ nominal prices) 28
Table 15: Austria Baby Drinks forecast expenditure per capita, 2006-2011 (US$ nominal prices) 28
Table 16: Austria Baby Drinks consumption per capita, 2001-2006 (Kg/Liters) 29
Table 17: Austria Baby Drinks forecast consumption per capita, 2006-2011 (Kg/Liters) 29
Table 18: Royal Numico N.V Key Facts 30
Table 19: Nestle S.A.Key Facts 32
Table 20: Austria Infant Formula value, 2001-2006 (EUR m, nominal prices) 35
Table 21: Austria Infant Formula value forecast, 2006-2011 (EUR m, nominal prices) 36
Table 22: Austria Infant Formula value, 2001-2006 (US$ m nominal prices) 38
Table 23: Austria Infant Formula value forecast, 2006-2011 (US$ m nominal prices) 38
Table 24: Austria Infant Formula volume, 2001-2006 (Kg m) 40
Table 25: Austria Infant Formula volume forecast, 2006-2011 (Kg m) 41
Table 26: Austria Infant Formula brand share, by value, 2005-2006 (%) 44
Table 27: Austria Infant Formula value, by brand 2005-2006 (EUR m nominal prices) 44
Table 28: Austria Infant Formula company share by value, 2005-2006 (%) 46
Table 29: Austria Infant Formula value, by company, 2005-2006 (EUR m nominal prices) 46
Table 30: Austria Infant Formula expenditure per capita, 2001-2006 (EUR, nominal prices) 47
Table 31: Austria Infant Formula forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 47
Table 32: Austria Infant Formula expenditure per capita, 2001-2006 (US$ nominal prices) 48
Table 33: Austria Infant Formula forecast expenditure per capita, 2006-2011 (US$ nominal prices) 48
Table 34: Austria Infant Formula consumption per capita, 2001-2006 (Kg) 49
Table 35: Austria Infant Formula forecast consumption per capita, 2006-2011 (Kg) 49
Table 36: Austria Baby Juice value, 2001-2006 (EUR m, nominal prices) 50
Table 37: Austria Baby Juice value forecast, 2006-2011 (EUR m, nominal prices) 51
Table 38: Austria Baby Juice value, 2001-2006 (US$ m nominal prices) 53
Table 39: Austria Baby Juice value forecast, 2006-2011 (US$ m nominal prices) 53
Table 40: Austria Baby Juice volume, 2001-2006 (Liters m) 55
Table 41: Austria Baby Juice volume forecast, 2006-2011 (Liters m) 56
Table 42: Austria Baby Juice brand share, by value, 2005-2006 (%) 59
Table 43: Austria Baby Juice value, by brand 2005-2006 (EUR m nominal prices) 59
Table 44: Austria Baby Juice company share by value, 2005-2006 (%) 61
Table 45: Austria Baby Juice value, by company, 2005-2006 (EUR m nominal prices) 61
Table 46: Austria Baby Juice expenditure per capita, 2001-2006 (EUR, nominal prices) 62
Table 47: Austria Baby Juice forecast expenditure per capita, 2006-2011 (EUR, nominal prices) 62
Table 48: Austria Baby Juice expenditure per capita, 2001-2006 (US$ nominal prices) 63
Table 49: Austria Baby Juice forecast expenditure per capita, 2006-2011 (US$ nominal prices) 63
Table 50: Austria Baby Juice consumption per capita, 2001-2006 (Liters) 64
Table 51: Austria Baby Juice forecast consumption per capita, 2006-2011 (Liters) 64
Table 52: Global Baby Drinks market value, 2006 65
Table 53: Global Baby Drinks market split (value terms (US$ m), 2006) – Top 5 countries 68
Table 54: Global Baby Drinks market volume, 2006 70
Table 55: Global Baby Drinks market split (volume terms, 2006) – Top 5 countries 73
Table 56: Leading players - Top 5 countries 75
Table 57: Austria Baby drinks new product launches (reports) and SKUs, by company, 2006 76
Table 58: Austria Baby drinks new product launches (reports), by flavor and fragrances, 2006 77
Table 59: Austria Baby drinks new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 77
Table 60: Austria Baby drinks new product launches (reports), by Package tags or Claims, 2006 78
Table 61: Austria Baby drinks new product launches (reports) 79
Table 62: Austria Key Facts 81
Table 63: Austria population, by age group, 2000-2005 (millions) 84
Table 64: Austria population forecast, by age group, 2005-2010 (millions) 85
Table 65: Austria population, by gender, 2000-2005 (millions) 85
Table 66: Austria population forecast, by gender, 2005-2010 (millions) 86
Table 67: Austria real GDP, 2000-2005 (EUR bn, 2005 prices) 86
Table 68: Austria real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 87
Table 69: Austria nominal GDP, 2000-2005 (EUR bn, nominal prices) 87
Table 70: Austria real GDP, 2000-2005 (US$ bn, 2005 prices) 88
Table 71: Austria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 88
Table 72: Austria consumer price index, 2000-2005 (2000=100) 89
Table 73: Austria consumer price index, 2005-2010 (2000=100) 89
Table 74: Austria exchange rate, 2000-2005 89