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Datamonitor's Savory Snacks in Ireland industry profile is an essential resource for top-level data and analysis covering the savory snacks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The savory snacks market consists of nuts & seeds, popcorn, potato chips, processed snacks and other savory snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation 11
CHAPTER 5 Market Share 12
CHAPTER 6 Five Forces Analysis 13
6.1 Summary 13
6.2 Buyer Power 14
6.3 Supplier Power 15
6.4 New Entrants 16
6.5 Substitutes 17
6.6 Rivalry 18

CHAPTER 7 Leading Companies 19
7.1 PepsiCo, Inc 19
7.2 Tayto Ltd 22
7.3 Robert Roberts 23
CHAPTER 8 Distribution 24
CHAPTER 9 Market Forecasts 25
9.1 Market Value Forecast 25
9.2 Market Volume Forecast 26
CHAPTER 10 Macroeconomic Indicators 27
CHAPTER 11 Appendix 29
11.1 Methodology 29
11.2 Industry Associations 30
11.3 Related Datamonitor Research 30

LIST OF TABLES
Table 1: Ireland Savory Snacks Market Value: $ million, 2003-2007 9
Table 2: Ireland Savory Snacks Market Volume: Kg million, 2003-2007 10
Table 3: Ireland Savory Snacks Market Segmentation: % Share, by Value, 2007 11
Table 4: Ireland Savory Snacks Market Share: % Share, by Value, 2007 12
Table 5: Key Facts: PepsiCo, Inc 19
Table 6: Key Financials: PepsiCo, Inc 21
Table 7: Key Facts: Tayto Ltd 22
Table 8: Key Facts: Robert Roberts 23
Table 9: Ireland Savory Snacks Distribution: % Share, by Value, 2007 24
Table 10: Ireland Savory Snacks Market Value Forecast: $ million, 2007-2012 25
Table 11: Ireland Savory Snacks Market Volume Forecast: Kg million, 2007-2012 26
Table 12: Ireland Size of Population (million) , 2003-2007 27
Table 13: Ireland GDP (Constant 2000 Prices, $ billion), 2003-2007 27
Table 14: Ireland Inflation, 2003-2007 27
Table 15: Ireland Exchange Rate, 2003 28