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Datamonitor's Breakfast Cereals in Japan industry profile is an essential resource for top-level data and analysis covering the breakfast cereals industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The breakfast cereal market consists of hot breakfast cereal and ready-to-eat breakfast cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 3
1.1 Market Definition 3
1.2 Research Highlights 3
1.3 Market Analysis 3
CHAPTER 2 Market Value 3
CHAPTER 3 Market Volume 3
CHAPTER 4 Market Segmentation I 3
CHAPTER 5 Market Segmentation II 3
CHAPTER 6 Market Share 3
CHAPTER 7 Five Forces Analysis 3
7.1 Summary 3
7.2 Buyer Power 3
7.3 Supplier Power 3
7.4 New Entrants 3
7.5 Substitutes 3
7.6 Rivalry 3
CHAPTER 8 Leading Companies 3
8.1 Kellogg Company 3
8.2 Calbee Foods Co., Ltd. 3
8.3 Nissin Food Products Co Ltd 3
CHAPTER 9 Distribution 3
CHAPTER 10 Market Forecasts 3
10.1 Market Value Forecast 3
10.2 Market Volume Forecast 3
CHAPTER 11 Macroeconomic Indicators 3
CHAPTER 12 Appendix 3
12.1 Methodology 3
12.2 Industry Associations 3
12.3 Related Datamonitor Research 3

LIST OF TABLES
Table 1: Japan Breakfast Cereals Market Value: $ million, 2003-2007 3
Table 2: Japan Breakfast Cereals Market Volume: Kg million, 2003-2007 3
Table 3: Japan Breakfast Cereals Market Segmentation I: % Share, by Value, 2007 3
Table 4: Japan Breakfast Cereals Market Segmentation II: % Share, by Value, 2007 3
Table 5: Japan Breakfast Cereals Market Share: % Share, by Value, 2007 3
Table 6: Key Facts: Kellogg Company 3
Table 7: Key Financials: Kellogg Company 3
Table 8: Key Facts: Calbee Foods Co., Ltd. 3
Table 9: Key Facts: Nissin Food Products Co Ltd 3
Table 10: Key Financials: Nissin Food Products Co Ltd 3
Table 11: Japan Breakfast Cereals Distribution: % Share, by Value, 2007 3
Table 12: Japan Breakfast Cereals Market Value Forecast: $ million, 2007-2012 3
Table 13: Japan Breakfast Cereals Market Volume Forecast: Kg million, 2007-2012 3
Table 14: Japan Size of Population (million) , 2003-2007 3
Table 15: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007 3
Table 16: Japan Exchange Rate, 2003 3