Datamonitor's Alcoholic Drinks in Italy industry profile is an essential resource for top-level data and analysis covering the alcoholic drinks industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The alcohol drinks market consists of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation I 11
CHAPTER 5 Market Segmentation II 12
CHAPTER 6 Market Share 13
CHAPTER 7 Five Forces Analysis 14
7.1 Summary 14
7.2 Buyer Power 15
7.3 Supplier Power 16
7.4 New Entrants 17
7.5 Substitutes 18
7.6 Rivalry 19
CHAPTER 8 Leading Companies 20
8.1 SABMiller 20
8.2 Heineken N.V. 24
8.3 Carlsberg A/S 27
CHAPTER 9 Distribution 30
CHAPTER 10 Market Forecasts 31
10.1 Market Value Forecast 31
10.2 Market Volume Forecast 32
CHAPTER 11 Macroeconomic Indicators 33
CHAPTER 12 Appendix 35
12.1 Methodology 35
12.2 Industry Associations 36
12.3 Related Datamonitor Research 36

LIST OF TABLES
Table 1: Italy Alcoholic Drinks Market Value: $ billion, 2003-2007 9
Table 2: Italy Alcoholic Drinks Market Volume: Liters million, 2003-2007 10
Table 3: Italy Alcoholic Drinks Market Segmentation I: % Share, by Value, 2007 11
Table 4: Italy Alcoholic Drinks Market Segmentation II: % Share, by Value, 2007 12
Table 5: Italy Alcoholic Drinks Market Share: % Share, by Volume, 2007 13
Table 6: Key Facts: SABMiller 20
Table 7: Key Financials: SABMiller 23
Table 8: Key Facts: Heineken N.V. 24
Table 9: Key Financials: Heineken N.V. 26
Table 10: Key Facts: Carlsberg A/S 27
Table 11: Key Financials: Carlsberg A/S 29
Table 12: Italy Alcoholic Drinks Distribution: % Share, by Volume, 2007 30
Table 13: Italy Alcoholic Drinks Market Value Forecast: $ billion, 2007-2012 31
Table 14: Italy Alcoholic Drinks Market Volume Forecast: Liters million, 2007-2012 32
Table 15: Italy Size of Population (million) , 2003-2007 33
Table 16: Italy GDP (Constant 2000 Prices, $ billion), 2003-2007 33
Table 17: Italy Inflation, 2003-2007 33
Table 18: Italy Exchange Rate, 2003 34