Introduction

Product and Pricing Strategies in Asia Pacific Plastic Cards reviews a number of product and pricing strategies used in Asia Pacific. Product strategies examined include different forms of loyalty schemes, alternative card forms and designs, as well as niche products. Pricing strategies examined include low rate pricing and differential pricing.

Scope

Revolvers
Transactors
Methodology
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Low rate strategies have different advantages and disadvantages
Table 2: Schedule for ABN AMRO cashback rates, November 2007
Table 3: Schedule for ICICI Bank cashback rates, January-March 2007
Table 4: Cashback schedule for Citibank Cashback Gold Card, November-December 2007
Table 5: Low rate strategies have different advantages and disadvantages
Table 6: Several Australian card providers offer ongoing rates below 10% per annum, November 2007
Table 7: Most major Australian banks offer a no fee credit card
Table 8: The Citibank Clear Card offers an interest rate of 9.99% for the biggest spenders
Table 9: Preferred credit card rewards in Asia Pacific
Table 10: Total reward point value and forfeited points in South Korea, 2004-07 (KRWbn)
Table 11: Average benefit of reward point schemes in Australia, 2003-07
Table 12: Proportion of respondents that agree with the statement ``My credit card is a status symbol``
Table 13: Proportion of respondents that rate ``Security features/fraud prevention`` as very important when choosing a card
Table 14: Total outstanding balances and credit limits on credit and charge cards in Australia, 2002-07 (A$bn)
List of Figures
Figure 1: Characteristics of different payment card partnership models
Figure 2: Loyalty schemes can be organized in several different ways
Figure 3: 57% of respondents chose cash rebates as their preferred credit card reward, 2007
Figure 4: The total value of outstanding reward points in South Korea increased to KRW1.4 trillion in 2007
Figure 5: Australian rewards schemes have become less attractive, 2003-07
Figure 6: Characteristics of different payment card partnership models
Figure 7: There are different approaches to marketing the Visa Mini card
Figure 8: The Union Bank Travel Card is shaped after the map of Taiwan
Figure 9: The GK Power luxury diamond-embedded credit card
Figure 10: The American Express Butterfly card folds into half and fits in a small carrying case
Figure 11: In China, 78% of respondents agree with the statement ``My credit card is a status symbol``
Figure 12: The UOB Lady's Card comes in Regular or Platinum
Figure 13: The DBS Woman's Card has a moderately feminine design
Figure 14: Both Visa and MasterCard have developed contactless card payment systems
Figure 15: In Malaysia, 49% of respondents named security features and fraud prevention as the most important factor when choosing a card
Figure 16: Pay By Touch lets consumers pay by using their fingerprint
Figure 17: Cardholders are spread across a spectrum based on how often they incur interest
Figure 18: Total outstanding balances on credit and charge cards have almost doubled in five years, 2002-07