Introduction

Electronic Arts (EA) is eyeing new avenues for games like mobile handsets and online games, to facilitate its future growth. EA is taking the inorganic growth route along with internal reorganization to facilitate this transition. The company's leading market position for sale of all major consoles combined with its key brands would provide a base for its future growth.

Scope

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 6
Company Overview and Key Facts 6
Business Description 7
History 9
Company Locations and Subsidiaries 12
Company Financials 14
Overview 14
Revenue by Geography 14
Products and Services List 15
Major Products and Services 15
Competitors and strategic business relationships 16
Top Competitors 16
Suppliers and Partners 17
Shareholding Structure 18
Strategy 19
Company Statement 19
Strategy 25
SWOT Analysis 26
Overview 26
Strengths 27
Weaknesses 28
Opportunities 29
Threats 30
Value Chain Analysis 31
Software applications 32
Key Employees 34
List of Key Employees 34
Key Employee Biographies 35
Financial and Operational Overview 43
Financial Overview 43
Key Industry-specific Ratios 45
APPENDIX 46
Ask the analyst 46
Datamonitor consulting 46
Disclaimer 46



TABLES
Table 1: Electronic Arts - Key Facts 6
Table 2: Electronic Arts - Other Locations and Subsidiaries 12
Table 3: Electronic Arts - Revenue by Geography, 2006-2007 ($ Mn) 14
Table 4: Electronic Arts - Major Products and Services 15
Table 5: Electronic Arts - Top Competitors 16
Table 6: Electronic Arts - Partners 17
Table 7: Electronic Arts - Key Shareholders* 18
Table 8: Electronic Arts - SWOT Analysis Summary 26
Table 9: Electronic Arts - Value Chain Analysis 31
Table 10: Electronic Arts - Key Employees 34
Table 11: Electronic Arts - Financial and Operational Highlights, 2003-2007 ($ Mn) 43
Table 12: Electronic Arts - Key Industry-specific Ratios, 2003-2007 45