Introduction

From Macs to TV, iPod and iPhones, Apple has made a transition to provide products that converge entertainment, communications, and computing. Constant innovation has made Apple move from a PC maker to a provider of converged devices.

Scope

TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 7
Company Locations and Subsidiaries 9
Company Financials 11
Overview 11
Revenue by Division 11
Revenue by Geography 12
Products and Services List 13
Major Products and Services 13
Competitors and strategic business relationships 14
Top Competitors 14
Suppliers and Partners 15
Shareholding Structure 16
Strategy 17
Company statement 17
Strategy 20
Corporate Social Responsibility 21
Corporate Social Responsibility 21
SWOT Analysis 22
Overview 22
Strengths 23
Weaknesses 24
Opportunities 25
Threats 26
Value Chain Analysis 27
Value Chain Analysis 27
Technology hardware and equipment 28
Software applications 28
Key Employees 30
List of Key Employees 30
Key Employee Biographies 31
Financial and Operational Overview 35
Financial Overview 35
Key Industry-specific Ratios 37
AppeDIX 38
Ask the analyst 38
Datamonitor consulting 38
Disclaimer 38


TABLES
Table 1: APPLE - Key Facts 5
Table 2: APPLE - Other Locations and Subsidiaries 9
Table 3: APPLE - Revenue by Division, 2006-2007 ($ Mn) 11
Table 4: APPLE - Revenue by Geography, 2006-2007 ($ Mn) 12
Table 5: APPLE - Major Products and Services 13
Table 6: APPLE - Suppliers and partners 15
Table 7: APPLE - Key Shareholders 16
Table 8: APPLE - SWOT Analysis Summary 22
Table 9: APPLE - Value Chain Analysis 27
Table 10: APPLE – Key Employees 30
Table 11: APPLE - Financial and Operational Highlights, 2003-2007 ($ Mn) 35
Table 12: APPLE - Key Industry-specific Ratios, 2003-2007 37